Training Video Production Company
We’ve created animated videos for companies including:
What is a training video?
Training videos are typically more detailed and structured than explainer videos, and are often longer or delivered as a series. They’re built around a learning objective: by the end, the viewer should be able to do something they couldn’t do (or couldn’t do as well) before.
They’re used across two main contexts. Internally, businesses use training videos to onboard new team members, develop skills, deliver compliance training, and ensure consistent standards across a distributed workforce. Externally, they help customers learn how to use a product or service effectively – driving adoption, reducing support load, and improving retention.
Common formats include step-by-step process walkthroughs, scenario-based training that plays out real-world situations, software tutorials, product training, and skills development content covering everything from sales technique to customer service behaviours.
What can a training video be used for?
Training videos serve two core audiences – your team and your customers. Here’s how businesses use them across both.
Team Training
From the moment someone joins your business, training videos help you get the right message across – every time, without exception.
New employee onboarding is one of the most common use cases: instead of relying on managers to repeat the same sessions, you create it once and deliver it consistently to every new starter, regardless of when they join or where they’re based.
But team training doesn’t stop at onboarding. When you launch a new product, roll out a new process, or need to upskill your team on a new tool, training videos give you a scalable way to bring everyone up to speed quickly.
And for ongoing development – whether that’s sales skills, compliance, or operational procedures – video gives your team an on-demand resource they can return to whenever they need a refresher.
Customer Training
A customer who understands your product is a customer who sticks around.
Training videos help you guide new customers from their very first interaction – building awareness of what’s possible, setting expectations, and showing them the value they signed up for.
As they get deeper into your product, more specific training content helps them master individual features and workflows, reducing the friction that leads to support tickets, frustration, and churn.
Whether it’s a quick onboarding walkthrough or a detailed how-to for a specific use case, customer training videos help you scale your customer success effort – delivering the same quality of guidance to every customer, without the overhead of doing it manually each time.
Paymentshield
Paymentshield has partnered with Wyzowl on many videos to train and guide their many advisors on how to introduce the products to their clients. The videos have been used as an internal resource to provide reference and help to the existing team and to assist with onboarding new advisors.
Their process is amazing and they do all they can to understand what is required.
They’re open to trying to do things differently which we sometimes required.
They take feedback onboard and deliver a finished product that works.
Training video examples
From employee onboarding to customer product training, these videos show how animation brings learning content to life – clearly, engagingly, and in a way that actually builds knowledge and skills.
Environment Control
This training video covers safe lifting techniques for cleaning staff, including proper posture, safe garbage handling, hazard awareness and injury prevention, helping employees reduce risk and maintain a safe working environment.
IOPC
This video shows viewers how to submit a letter of credentials for IOPC Funds’ meetings. The video takes viewers through 5 clear steps and provides additional information to make the process easy for people.
Paymentshield
This training video explains the three-quote process for home insurance, showing advisors how to present coverage options, adjust excess levels and guide clients toward the most suitable protection for their needs.
University of Nottingham
This training video guides students through selecting course modules, explaining how to review requirements, choose options, manage credits and successfully submit final module selections through the online system.
Nikwax
This training video teaches retail staff how to sell waterproof clothing and Nikwax aftercare products, explaining product benefits, customer needs and how to naturally introduce aftercare to improve performance and longevity.
Poppulo
This training video highlights the importance of strategic internal communications, encouraging teams to develop a clear vision, understand employees and build long-term strategies that improve engagement and overall employee experience.
Service Credit Union
This training video guides members through registering for online banking, including entering account details, creating login credentials, verifying devices and ensuring browser settings for secure, convenient access.
LogMeIn – Slack
This training video walks users through installing the Rescue Assist app for Slack, covering how to find the app, review permissions, authorise access and complete the setup process successfully.
How we create your training video
Every training video we produce follows a clear four-stage process – with a dedicated review and approval round built in at every step, so you always know exactly where your project stands.
Our writers craft a custom script built around your learning objective, your audience, and the specific outcome you want people to achieve. We make sure the content is structured to teach, not just inform. A great training video script is precise, logical, and leaves nothing to chance.
We create custom illustrations from scratch – no templates, no stock assets. Every visual is designed to support the learning objective, making abstract processes concrete and keeping viewers engaged from start to finish. You review and approve a detailed storyboard before animation begins, so there are no surprises in the finished video.
We have a roster of professional voiceover artists for you to choose from – spanning dozens of accents, languages and styles. A clear, warm, authoritative voiceover is especially important in training content, where comprehension and trust matter. Music and sound design are added to complete the experience.
We bring everything together into a polished, finished video. You review the final animation and we make unlimited revisions until you’re completely satisfied – then deliver your final files in every format you need, whether that’s for an LMS, your internal intranet, YouTube, or direct download.
Why choose Wyzowl as your training video company?
A Proven Track Record
Since 2011, we’ve created over 4,000 videos for more than 2,000 businesses across 40+ countries. Our clients range from fast-growing startups to some of the world’s best-known enterprise brands – all choosing Wyzowl because they trust us to get it right.Fixed Pricing. No Surprises.
Every training video is quoted at a simple, fixed price before production begins – with no hidden fees, no scope creep charges, and no surprises. Whether you need a single video or a full training series, you’ll know exactly what you’re paying from day one.Unlimited Revisions
We don’t cap the number of revisions you can request. Your complete satisfaction is built into every project, at every stage – from first draft script to final animation. We keep going until you’re genuinely happy.Bespoke Creative. Every Time.
Every training video we produce is created from scratch. No templates, no recycled assets, no shortcuts. Every illustration, character and scenario is custom-built to your content, your brand, and your audience.The State of Video Marketing
We publish the annual State of Video Marketing report – the most widely cited research in the industry. When you work with Wyzowl, you’re backed by 12+ years of proprietary data on how audiences engage with, learn from, and retain information through video.End-to-End Service
From initial brief to final delivery, we handle everything – scripting, illustration, voiceover, animation, sound design and delivery in every format you need. One team, one process, one fixed price.Act!
Wyzowl worked with Act! on a series of videos to train their audience on the technical detail of a CRM and Marketing Automation. This series was used as education to guide potential customers and provide background understanding of the marketing concepts they support. Wyzowl assisted in ensuring the message was clear, and that the video provided value while still being engaging.
We have collaborated with Wyzowl on several video campaigns and have consistently been impressed with their professionalism, promptness, and quality of video content.
Their experienced team is friendly, accommodating, and highly skilled, delivering numerous videos that we will use for years.
They streamlined the entire process and adapted to any changes that arose midstream. Additionally, they seamlessly managed our time and regional differences, as we are based in the US, without any negative impact on project execution or deliverables.
I highly recommend Wyzowl to any business looking for a video production agency; they make video production feel effortless.
Useful resources
Want to learn more about training videos before getting started? These guides are a good place to begin.
How to Create Training Videos: Complete Guide
Everything you need to know about creating effective training videos – from planning and scripting to production and delivery.
19 GREAT Examples of Effective Training Videos
A curated library of training videos that truly work – covering soft skills, hard skills, technical know-how, and more.
Employee Training Videos: 8 Success Stories From Real Brands
Real companies share how they transformed their training programmes with video – and the results they achieved.
How to Create Brilliant Employee Training Videos That Work!
A practical guide to creating employee training videos that engage, educate, and actually change behaviour.
How to Improve Customer Service Training With Video
How to use video to build a more consistent, scalable, effective customer service training programme.
How to Make a How-To Video (Plus 19 Amazing Examples)
Practical guidance on making how-to videos that are clear, engaging, and easy for viewers to follow.
Testimonials
Frequently asked questions
Got a question about training video production? We’ve answered the most common ones below – but if you can’t find what you’re looking for, get in touch and we’ll be happy to help.
What is a training video?
A training video is a video designed to teach someone how to do something – walking them through a process, building a skill, or guiding them to a specific outcome.
Unlike an explainer video, which introduces a concept, a training video is outcome-focused: by the end, the viewer should be able to do something they couldn’t do (or couldn’t do as well) before.
What's the difference between a training video and an explainer video?
An explainer video is designed to help someone understand something – what a product is, how a service works, why something matters.
A training video is designed to help someone do something. Training videos tend to be more detailed, more step-by-step, and often longer or structured as a series.
The two formats complement each other well: an explainer introduces, a training video equips.
How long should a training video be?
It depends on the complexity of the topic. For focused, single-task training, 2-4 minutes is often ideal. For more complex processes or onboarding content, videos of 5-10 minutes are common, or a series of shorter videos each covering one topic. We’ll help you find the right structure for your content during the scripting stage.
Can you create a series of training videos?
Yes – and for many clients, a training series is the most effective approach. Breaking content into shorter, focused modules makes it easier for viewers to follow, retain, and revisit. We can plan and produce a full training series for you, ensuring consistent visual style and tone across every video.
What kinds of training videos do you produce?
We produce training videos for a wide range of use cases, including: employee onboarding, product training for customers, compliance and regulatory training, skills and process training, customer service training, sales training, and software walkthroughs. If you need to teach someone how to do something, we can help.
Can training videos be used inside a learning management system (LMS)?
Yes. We deliver final videos in whatever formats you need, including formats optimised for LMS platforms like Docebo, TalentLMS, Cornerstone, and others. Just let us know how you plan to use the video and we’ll ensure the deliverables work for your platform.
How much does a training video cost?
Training video pricing at Wyzowl starts from £2,000 ($2,700) for a fully animated video, with a fixed price quoted upfront before production begins. The exact cost depends on factors like video length, animation style, and complexity. Every project includes scriptwriting, custom illustration, professional voiceover, animation, music, sound design and unlimited revisions.
For businesses that need an ongoing series of training videos, we also offer subscription packages at a fixed monthly fee. You can make an enquiry and get a price for your project on our pricing page.
How long does it take to produce a training video?
A typical animated training video takes around 6 weeks from brief to delivery, moving through scripting, design, sound, and animation – with a review and approval round at each stage. If you have a specific deadline or need to move faster, we can discuss options to accommodate your timeline.
Do I need to provide a script?
No – scriptwriting is included as part of our process. Our writers will work with you to understand your learning objective, your audience, and the key message you need to land. You’ll review and approve the script before we move to design. If you do have existing content you’d like us to work from, we’re happy to use that as a starting point.
Can you produce training videos in multiple languages?
Yes. We have a roster of professional voiceover artists spanning dozens of languages and accents. If you need to train a multilingual workforce or international customer base, we can deliver versions in the languages you need.
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No hidden fees. Ever.
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