BENCHMARK
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#54
social video poster
of 197 in Finance category
#7
social video poster
of 38 in Lending sub-category
43
/100
overall video usage on website benchmark score
Biz2Credit maintains an active social video presence, led by insight content and supported by a meaningful mix of customer stories, with Instagram, LinkedIn and YouTube serving as its primary channels. This people- and education-led approach carries through to the website most clearly in customer stories and careers content, where videos provide prominent social proof and employer-brand storytelling. However, video is largely absent from the homepage, product, resource and conversion experiences, limiting its role in explaining financing options and reassuring prospects as they move toward action. The strongest opportunity is to extend its effective storytelling style into product explainers, educational resources and conversion-focused pages.
Metric
Biz2Credit
Lending sub-category
Finance category
Avg video posts/month
21.67
9.37
16.23
Product content
4.62%
24.05%
19.01%
Customer content
29.23%
10.39%
7.52%
Insight content
59.23%
23.26%
25.27%
Brand content
6.92%
27.42%
34.29%
Event content
0.00%
8.38%
8.32%
Recruitment content
0.00%
5.52%
4.83%
Biz2Credit posts video far more frequently than both the Lending sub-category and Finance overall, with a content mix heavily weighted towards insight and customer stories. This is a clear departure from the industry’s greater focus on product and brand content, while Biz2Credit has no event or recruitment video presence.
Social video posts over time
Instagram and YouTube appear to be Biz2Credit’s leading video channels, with LinkedIn also playing a major role and activity rising strongly in the most recent months. The consistent multi-channel increase suggests the current distribution approach is gaining momentum, while TikTok remains entirely unused.
Compare with:
Biz2Credit’s video strategy is dominated by insight content, supported by a substantial share of customer-focused videos. Product and brand content play much smaller roles, so there may be an opportunity to test whether more of these formats could complement the expertise-led approach.
Metric
Biz2Credit
Lending sub-category
Finance category
Avg LinkedIn video posts/month
5.67
1.11
1.82
Avg YouTube video posts/month
5.33
2.50
3.80
Avg Facebook video posts/month
3.67
1.47
2.99
Avg Instagram video posts/month
7.00
3.44
5.26
Avg Tiktok video posts/month
0.00
0.84
2.36
Biz2Credit posts more video than both its sub-category and category across LinkedIn, YouTube, Facebook and Instagram, but does not use TikTok. Its broad strength across established channels suggests TikTok is the clearest gap versus the wider Finance category.
Biz2Credit website
Website video analysis
Biz2Credit’s video strategy is concentrated around people and storytelling. Careers content consistently features company, founder and employee perspectives, while customer stories use prominent video to give visitors immediate social proof.
The rest of the website relies mainly on static imagery, illustrations, carousels, forms and written content. With no video identified on the homepage or across the reviewed product, resource and conversion pages, video currently plays a limited role in explaining financing and supporting action.
Expanding video into these parts of the journey would create a more connected experience. Clear product explainers, reassuring conversion content and selective educational videos could build on the authenticity already established through customer and employee stories.
The rest of the website relies mainly on static imagery, illustrations, carousels, forms and written content. With no video identified on the homepage or across the reviewed product, resource and conversion pages, video currently plays a limited role in explaining financing and supporting action.
Expanding video into these parts of the journey would create a more connected experience. Clear product explainers, reassuring conversion content and selective educational videos could build on the authenticity already established through customer and employee stories.
Strengths
Careers is Biz2Credit’s clearest video strength, using founder, company and employee perspectives throughout the section. Customer stories also make good use of video to provide credible, real-world proof. These videos are especially effective when placed alongside the core story messaging in prominent hero areas.
Weaknesses
Video is absent from the homepage as well as the reviewed product, resource and conversion pages. That means visitors do not benefit from video when forming a first impression, comparing financing options or exploring educational content. It also leaves application and contact journeys without video-based explanation or reassurance.
Opportunities
The biggest opportunity is to add video to key product and conversion pages, where it could make financing options easier to understand and build confidence before visitors take action. Selective homepage video could create a stronger first impression and quickly communicate Biz2Credit’s value. High-value resource guides could also use video to make educational content more approachable and extend the company’s effective storytelling into earlier research stages.
Key takeaway
Biz2Credit uses video most effectively for customer proof and employer branding. Its strongest examples combine authentic stories with prominent placement, particularly on customer story pages. The next step is to apply that same evidence-led approach to product education, resources and conversion-focused experiences.
Video usage on key pages:
View methodology
Biz2Credit uses video most effectively on careers and customer story pages, where employee, founder and customer perspectives add strong social proof and employer-brand storytelling. Video is absent from the homepage, product, resource and conversion journeys, creating a clear opportunity to extend this people-led approach with product explainers, educational content and reassurance closer to application.
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BENCHMARK
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Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
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