BENCHMARK
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Finance
Video Benchmark
Page last updated: 7 Nov 2026
197
companies in category
15.75
avg video posts/month
Instagram
most popular channel
Brand
most popular video type
Finance brands lean most heavily on brand and insight-led video, with product content also playing a meaningful role in the mix. Instagram is the category’s most active video channel on average, followed by YouTube, while LinkedIn, Facebook, and TikTok see steadier but lower activity. Posting volume varies notably by month, suggesting many finance brands concentrate video activity around specific campaigns or seasonal moments. State Farm and USAA Bank stand out for social video output, while Nuvei and ACI Worldwide lead the category in website video execution.
Finance category social posting activity
Average number of posts per company per month
Finance category leaders
Most video social posts
Best use of video on website
Types of video Finance companies post
Types of video Finance companies post per month
Types of videos Finance companies create
Types of video Finance companies create by percentage
Channels Finance companies post video to
The average number of posts per company per channel per month
Channels Finance category
Channels Finance companies post on by percentage
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BENCHMARK
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Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
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