Finance Video Benchmark

Finance brands are leaning most heavily into Instagram for video, with YouTube and Facebook also playing meaningful roles in their channel mix. Brand-led and insight-focused videos make up the largest share of content, suggesting the category is using video primarily to build trust, explain value, and strengthen brand presence rather than relying solely on promotional messaging. Posting activity has generally built over the period, with a particularly strong recent uplift across platforms. State Farm, USAA Bank, and Petplan UK stand out for social video volume, while Nuvei, Revolut, and Zurich set a high bar for video use on their websites.