BENCHMARK
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#123
social video poster
of 197 in Finance category
#22
social video poster
of 36 in Payments sub-category
80
/100
overall video usage on website benchmark score
ACI Worldwide maintains an active social video presence, with its strategy centered overwhelmingly on insight-led content and supported by a meaningful share of event coverage. YouTube is the primary distribution channel, while Facebook, LinkedIn, and Instagram play supporting roles. Product-focused video appears only occasionally, suggesting an opportunity to use more video to demonstrate solutions and connect thought leadership to specific offerings.
Metric
ACI Worldwide
Payments sub-category
Finance category
Avg video posts/month
9.40
12.38
15.75
Product content
4.26%
30.48%
19.03%
Customer content
0.00%
12.68%
7.79%
Insight content
74.47%
21.24%
25.72%
Brand content
0.00%
20.31%
33.59%
Event content
21.28%
7.70%
7.87%
Recruitment content
0.00%
6.92%
5.15%
ACI Worldwide posts video less frequently than both the Payments sub-category and Finance overall. Its output is heavily weighted towards insight and event content, with far less product content and no customer, brand or recruitment videos compared with industry peers.
Social video posts over time
YouTube appears to be ACI Worldwide’s most important video channel, driven by a major burst of posting in October. LinkedIn, Facebook and Instagram are used more selectively, while TikTok has not been used for video.
Compare with:
ACI Worldwide primarily posts insight content, supported by a smaller share of event videos and minimal product content. The lack of customer, brand and recruitment content suggests an opportunity to diversify the mix if the aim is to tell a broader company story.
Metric
ACI Worldwide
Payments sub-category
Finance category
Avg LinkedIn video posts/month
1.20
3.10
2.20
Avg YouTube video posts/month
5.60
3.00
3.55
Avg Facebook video posts/month
1.60
1.69
2.68
Avg Instagram video posts/month
1.00
3.50
4.96
Avg Tiktok video posts/month
0.00
1.09
2.35
ACI Worldwide posts more video on YouTube than both Payments and Finance, while posting less on LinkedIn and Instagram and not using TikTok. Its channel strategy appears highly YouTube-led, creating an opportunity to test whether a more consistent presence on LinkedIn or Instagram could broaden reach.
ACI Worldwide website
Website video analysis
ACI Worldwide uses video most effectively across its homepage and product pages. Prominent hero backgrounds create an immediate visual experience, while animated product visuals continue to explain capabilities throughout the site.
Resource video is more selective, but the explainers that appear are placed prominently near the top of the page. By contrast, customer stories contain no video, and careers and contact experiences rely more on decorative background treatments than purposeful storytelling.
Overall, the video strategy is heavily focused on product presentation and site-level visual atmosphere. Expanding into customer proof, recruitment stories, and conversion-focused content would create a more balanced and strategically useful experience.
Resource video is more selective, but the explainers that appear are placed prominently near the top of the page. By contrast, customer stories contain no video, and careers and contact experiences rely more on decorative background treatments than purposeful storytelling.
Overall, the video strategy is heavily focused on product presentation and site-level visual atmosphere. Expanding into customer proof, recruitment stories, and conversion-focused content would create a more balanced and strategically useful experience.
Strengths
Video is a major part of the homepage experience, creating an immediate visual impact and continuing across solution and CTA sections. Product pages are especially strong, consistently pairing prominent hero videos with supporting animations and product visuals further down the page. Resource pages also use video effectively when present, placing explainers where visitors can see them right away.
Weaknesses
Customer stories are the clearest weakness, relying entirely on non-video formats to communicate customer evidence. Video plays only a limited strategic role on the contact page because it appears as a decorative background lower on the page rather than supporting the main conversion journey. Careers coverage is also inconsistent, with video used as visual treatment instead of dedicated recruitment content.
Opportunities
Adding video to customer stories could make existing customer evidence more engaging and persuasive. Conversion pages could use more purposeful video to explain next steps, build confidence, or encourage visitors to take action. Careers content could also benefit from recruitment-focused videos that highlight employees, workplace culture, and company values rather than relying mainly on decorative backgrounds.
Key takeaway
Video is already a consistent and prominent tool for introducing products and explaining capabilities. Its strongest applications are concentrated on the homepage and product pages, where it supports both first impressions and deeper exploration. The next step is to extend that strength into customer proof, recruitment, and conversion journeys, where video currently has a much smaller role.
Video usage on key pages:
View methodology
ACI Worldwide uses video most prominently on its homepage and product pages, where hero backgrounds and supporting animations make product capabilities feel immediate and engaging; resources also use explainers well when video is present. Customer stories are the biggest gap, while careers and contact pages lean on decorative video rather than purposeful storytelling, creating an opportunity to extend video into customer proof, recruitment, and conversion journeys.
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BENCHMARK
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Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
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