BENCHMARK
<- Back to all rankings
36
Payments in sub-category
12.58
avg video posts/month
Instagram
most popular channel
Product
most popular video type
Payments companies post video less frequently overall than the broader Finance category, with activity concentrated most heavily on Instagram and YouTube. Their mix is notably more product- and customer-led than the category average, while brand and insight content take a smaller share. LinkedIn is a relative strength for Payments versus Finance overall, whereas Facebook, Instagram, TikTok, and YouTube trail their category benchmarks. Posting activity fluctuated across the period, peaking in September before falling sharply in October, and Payoneer stands out as the sub-category’s most prolific social video publisher.
Payments video posting activity
Average number of video posts per company per month
Payments posting frequency was fairly consistent from May through August, before rising in September. It then fell sharply in October, reaching its lowest level across the period.
Payments sub-category leaders
Payoneer leads Payments for average monthly social video posting, followed by MoneyGram, with PayPal also among the most active brands. Nuvei has the strongest website video usage in the sub-category, ahead of ACI Worldwide and the joint next-best performers, Helcim and Spreedly.
Types of video Payments post
Types of video Payments post per month
Types of videos Payments create
Types of video Payments create by percentage
Payments companies post less video overall each month than the wider Finance category, but their mix is more commercially focused. They create notably more product and customer content, while brand and insight content make up a smaller share than across Finance overall.
Channels Payments post video to
The average number of posts per company per channel per month
Channels Payments vs Finance category
Channels Payments post on by percentage
Get a deeper competitive video analysis
We can benchmark your company against the competitors that matter to you, identify where you’re ahead, uncover gaps and recommend the highest-priority opportunities.
Request an analysis
BENCHMARK
by
Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
Login/Register