BENCHMARK
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36
Payments in sub-category
12.75
avg video posts/month
Instagram
most popular channel
Product
most popular video type
Payments brands post video less frequently overall than the broader Finance category, but they lean more heavily on LinkedIn. Their content mix is notably more product- and customer-led, while brand and insight content take a relatively smaller role than across Finance overall. Posting activity climbed steadily into September, with Instagram and LinkedIn driving much of that momentum, while YouTube remained comparatively consistent. Payoneer stands out for social video volume, while Nuvei leads the group for video use on its website.
Payments video posting activity
Average number of video posts per company per month
Payments posting frequency has trended upward over the last six months, despite a small dip around the middle of the period. The latest month is the strongest in the period, suggesting companies are gradually increasing their social video output.
Payments sub-category leaders
Payoneer is the clear social video posting leader in Payments, with Airwallex, PayPal and MoneyGram forming the next most active group. Nuvei leads the sub-category for website video usage, while GoCardless and TrueLayer are also among the strongest performers.
Types of video Payments post
Types of video Payments post per month
Types of videos Payments create
Types of video Payments create by percentage
Payments companies post video less often each month than the wider Finance category. Their mix is more product- and customer-led, while Finance overall places much greater emphasis on brand content; Payments also gives slightly more space to recruitment content.
Channels Payments post video to
The average number of posts per company per channel per month
Channels Payments vs Finance category
Channels Payments post on by percentage
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Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
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