BENCHMARK
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36
Payments in sub-category
12.38
avg video posts/month
Instagram
most popular channel
Product
most popular video type
Payments companies post video less frequently overall than the Finance category, but they lean more heavily into LinkedIn, where their activity is stronger than the category norm. Their content mix is notably more product- and customer-focused, while insight and brand storytelling make up a smaller share than across Finance more broadly. Posting was strongest through late summer and early autumn before dropping sharply in the most recent month, with Instagram, LinkedIn, and YouTube serving as the main video channels. Payoneer and MoneyGram lead the group in social video output, while Nuvei stands out for the strongest use of video on its website.
Payments video posting activity
Average number of video posts per company per month
Payments posting frequency was fairly consistent through the earlier months, before rising to its high point around early autumn. It then fell modestly before a particularly steep drop in the latest month.
Payments sub-category leaders
Payoneer leads Payments for average social video posting frequency, with MoneyGram and PayPal also standing out as highly active publishers. Nuvei is the strongest user of video across its website, followed by ACI Worldwide, while Helcim and Spreedly are close behind.
Types of video Payments post
Types of video Payments post per month
Types of videos Payments create
Types of video Payments create by percentage
Payments companies post video less frequently overall than the wider Finance category. Their mix leans much more heavily towards product and customer content, while brand and insight content make up a smaller share than across Finance; event content is broadly in line.
Channels Payments post video to
The average number of posts per company per channel per month
Channels Payments vs Finance category
Channels Payments post on by percentage
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BENCHMARK
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Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
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