BENCHMARK
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#15
social video poster
of 197 in Finance category
#2
social video poster
of 36 in Payments sub-category
20
/100
overall video usage on website benchmark score
MoneyGram maintains an active social video presence, with content centered almost evenly between brand storytelling and product-focused messaging. Facebook and Instagram are the primary distribution channels, while TikTok also plays a meaningful role and YouTube provides additional support. Insight-led and customer-focused videos appear only occasionally, suggesting an opportunity to broaden the mix with more educational content and authentic customer stories.
Metric
MoneyGram
Payments sub-category
Finance category
Avg video posts/month
39.67
12.58
16.00
Product content
45.80%
30.13%
19.10%
Customer content
0.42%
13.36%
7.80%
Insight content
6.72%
20.86%
25.38%
Brand content
45.38%
20.60%
33.85%
Event content
0.00%
7.51%
8.20%
Recruitment content
0.00%
6.81%
4.87%
MoneyGram posts video far more frequently than both the Payments sub-category and Finance overall, with a much stronger focus on product and brand content. It creates very little customer or insight content and no event or recruitment content, making its mix more commercially and brand-led than the industry.
Social video posts over time
Instagram, Facebook and TikTok are MoneyGram’s core video channels, with posting volume particularly strong across Facebook and Instagram. YouTube spikes in the most recent month, suggesting it may be used for more campaign-based or longer-form video rather than as a consistently active channel.
Compare with:
MoneyGram’s video mix is almost entirely split between brand and product content. This gives it a clear promotional focus, but there may be room to test more customer stories, insights, events or recruitment content to add variety and credibility.
Metric
MoneyGram
Payments sub-category
Finance category
Avg LinkedIn video posts/month
0.67
2.88
2.06
Avg YouTube video posts/month
4.00
3.19
3.69
Avg Facebook video posts/month
12.33
1.88
2.84
Avg Instagram video posts/month
13.50
3.56
5.06
Avg Tiktok video posts/month
9.17
1.08
2.35
MoneyGram posts much more video on Facebook, Instagram and TikTok than the Payments and Finance averages, while LinkedIn is used less and YouTube is broadly in line. Its social-first distribution is a clear differentiator, though LinkedIn could be an opportunity if it wants to build more professional or corporate-facing visibility.
MoneyGram website
Website video analysis
MoneyGram uses video sparingly, with its clearest implementation appearing as autoplaying, muted background footage in a product-page hero. That placement is immediately visible and gives the page energy, though it functions more as a visual backdrop than as deeper educational content.
The homepage, resources, conversion journeys and reviewed careers content all rely on static treatments. Most reviewed product pages do the same, so video does not currently support much of the customer journey.
A stronger approach would be to carry video into more product pages, informational content and action-focused experiences. Helpful videos on signup, contact and agent application pages could guide visitors, while resource videos could make complex topics easier to understand.
The homepage, resources, conversion journeys and reviewed careers content all rely on static treatments. Most reviewed product pages do the same, so video does not currently support much of the customer journey.
A stronger approach would be to carry video into more product pages, informational content and action-focused experiences. Helpful videos on signup, contact and agent application pages could guide visitors, while resource videos could make complex topics easier to understand.
Strengths
MoneyGram’s strongest use of video appears on the Fiat On & Off Ramps product page. The autoplaying, muted background video sits prominently in the hero behind the main messaging and calls to action. It creates a more dynamic opening than the static treatment used throughout the rest of the reviewed site.
Weaknesses
Video coverage is limited across MoneyGram’s website. No video was identified on the homepage, resource pages, conversion journeys or the reviewed careers page. Most of the product pages also rely entirely on static visuals, making the one video-led product hero feel isolated.
Opportunities
MoneyGram could add video to signup, contact and agent application pages to support visitors as they consider taking action. The prominent hero treatment used on the Fiat On & Off Ramps page could also be extended to other relevant product pages. Resource content offers another opportunity to use video for education and explanation.
Key takeaway
MoneyGram has a strong example of prominent video use, but it is currently limited to a single product-page hero. Elsewhere, the site relies mainly on static imagery, forms and interactive elements. Expanding video into product education, resources and conversion journeys would give it a clearer and more consistent role across the website.
Video usage on key pages:
View methodology
MoneyGram uses video sparingly, with its strongest execution limited to a prominent autoplaying background video on the Fiat On & Off Ramps product page; the homepage, resources, conversion journeys, careers page, and most product pages rely on static visuals. This isolated use adds energy but lacks consistency across the customer journey, creating a clear opportunity to expand video into product education, resource content, and action-focused pages.
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BENCHMARK
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Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
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