BENCHMARK
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#29
social video poster
of 197 in Finance category
#4
social video poster
of 36 in Payments sub-category
20
/100
overall video usage on website benchmark score
MoneyGram uses video actively across its social presence, with the strongest emphasis on brand-led content and a meaningful supporting role for product videos. Instagram and Facebook are its primary distribution channels, while TikTok also plays an important role in reaching audiences with video. Customer and insight-focused videos appear only occasionally, suggesting an opportunity to build more trust and education through real user stories and practical financial guidance.
Metric
MoneyGram
Payments sub-category
Finance category
Avg video posts/month
33.33
12.75
16.23
Product content
34.00%
28.68%
19.01%
Customer content
0.50%
13.65%
7.52%
Insight content
6.00%
21.34%
25.27%
Brand content
57.50%
21.56%
34.29%
Event content
0.00%
7.44%
8.32%
Recruitment content
0.00%
6.42%
4.83%
MoneyGram posts video far more frequently than both the Payments sub-category and Finance overall, with a much stronger focus on brand and product content. It creates far less customer, insight, event and recruitment content than its industry peers, making its mix notably brand-led.
Social video posts over time
Instagram is MoneyGram’s most important video channel, closely followed by Facebook, with TikTok also receiving consistent attention. Posting rose sharply across all three channels in the latest month, suggesting this short-form, high-volume social mix is central to its video strategy.
Compare with:
MoneyGram’s video mix is dominated by brand content, supported by a meaningful amount of product content. There is almost no customer, event or recruitment content and limited insight content, leaving an opportunity to test whether a broader content mix could add credibility and variety.
Metric
MoneyGram
Payments sub-category
Finance category
Avg LinkedIn video posts/month
0.00
2.52
1.82
Avg YouTube video posts/month
0.67
3.33
3.80
Avg Facebook video posts/month
11.50
1.99
2.99
Avg Instagram video posts/month
12.83
3.78
5.26
Avg Tiktok video posts/month
8.33
1.13
2.36
MoneyGram posts substantially more video on Facebook, Instagram and TikTok than the industry, while posting none on LinkedIn and very little on YouTube. Its social-first approach is clearly driving high output, but YouTube and LinkedIn are the biggest gaps versus Payments and Finance peers.
MoneyGram website
Website video analysis
MoneyGram uses video sparingly, with its clearest implementation appearing as autoplaying, muted background footage in a product-page hero. That placement is immediately visible and gives the page energy, though it functions more as a visual backdrop than as deeper educational content.
The homepage, resources, conversion journeys and reviewed careers content all rely on static treatments. Most reviewed product pages do the same, so video does not currently support much of the customer journey.
A stronger approach would be to carry video into more product pages, informational content and action-focused experiences. Helpful videos on signup, contact and agent application pages could guide visitors, while resource videos could make complex topics easier to understand.
The homepage, resources, conversion journeys and reviewed careers content all rely on static treatments. Most reviewed product pages do the same, so video does not currently support much of the customer journey.
A stronger approach would be to carry video into more product pages, informational content and action-focused experiences. Helpful videos on signup, contact and agent application pages could guide visitors, while resource videos could make complex topics easier to understand.
Strengths
MoneyGram’s strongest use of video appears on the Fiat On & Off Ramps product page. The autoplaying, muted background video sits prominently in the hero behind the main messaging and calls to action. It creates a more dynamic opening than the static treatment used throughout the rest of the reviewed site.
Weaknesses
Video coverage is limited across MoneyGram’s website. No video was identified on the homepage, resource pages, conversion journeys or the reviewed careers page. Most of the product pages also rely entirely on static visuals, making the one video-led product hero feel isolated.
Opportunities
MoneyGram could add video to signup, contact and agent application pages to support visitors as they consider taking action. The prominent hero treatment used on the Fiat On & Off Ramps page could also be extended to other relevant product pages. Resource content offers another opportunity to use video for education and explanation.
Key takeaway
MoneyGram has a strong example of prominent video use, but it is currently limited to a single product-page hero. Elsewhere, the site relies mainly on static imagery, forms and interactive elements. Expanding video into product education, resources and conversion journeys would give it a clearer and more consistent role across the website.
Video usage on key pages:
View methodology
MoneyGram uses video sparingly, with its strongest execution limited to a prominent autoplaying background video on the Fiat On & Off Ramps product page; the homepage, resources, conversion journeys, careers page, and most product pages rely on static visuals. This isolated use adds energy but lacks consistency across the customer journey, creating a clear opportunity to expand video into product education, resource content, and action-focused pages.
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BENCHMARK
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Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
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