BENCHMARK
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#87
social video poster
of 197 in Finance category
#14
social video poster
of 36 in Payments sub-category
87
/100
overall video usage on website benchmark score
Nuvei maintains an active social video presence, with LinkedIn and Facebook serving as its primary distribution channels and YouTube providing additional reach. Its content mix is led by product-focused and insight-led videos, suggesting a strategy centered on explaining payment solutions and establishing industry expertise. Recruitment and brand content add support for employer and corporate positioning, while customer stories appear less frequently. The limited use of Instagram, alongside no activity on X or TikTok, indicates room to diversify its video distribution if those audiences are strategically relevant.
Metric
Nuvei
Payments sub-category
Finance category
Avg video posts/month
12.67
12.58
16.00
Product content
32.89%
30.13%
19.10%
Customer content
9.21%
13.36%
7.80%
Insight content
31.58%
20.86%
25.38%
Brand content
10.53%
20.60%
33.85%
Event content
2.63%
7.51%
8.20%
Recruitment content
13.16%
6.81%
4.87%
Nuvei posts video at roughly the same rate as the Payments sub-category, but slightly less frequently than Finance overall. Its mix leans much more heavily into product, insight and recruitment content, while brand and event content are notably lighter than both industry benchmarks.
Social video posts over time
LinkedIn appears to be Nuvei’s primary video channel, with Facebook providing consistent secondary support and YouTube used more selectively. Activity fluctuates month to month, but LinkedIn is the clearest recurring focus, while Instagram and TikTok receive little to no attention.
Compare with:
Nuvei’s video output is led by product and insight content, with recruitment also forming a meaningful part of the mix. This creates a practical, expertise-led approach, though there may be room to strengthen brand, customer and event storytelling for a more rounded content strategy.
Metric
Nuvei
Payments sub-category
Finance category
Avg LinkedIn video posts/month
4.83
2.88
2.06
Avg YouTube video posts/month
3.00
3.19
3.69
Avg Facebook video posts/month
4.33
1.88
2.84
Avg Instagram video posts/month
0.50
3.56
5.06
Avg Tiktok video posts/month
0.00
1.08
2.35
Nuvei is more active on LinkedIn and Facebook than both Payments and Finance, while YouTube is broadly in line and Instagram and TikTok are used far less. Its channel strategy is clearly geared towards professional and established social platforms, leaving a sizeable opportunity to test whether more visual, short-form channels could broaden reach.
Nuvei website
Website video analysis
Nuvei has video across nearly every type of page reviewed, with the homepage providing the strongest first impression through prominent animation in the hero. Several customer stories also use playable video effectively near the top of the page, making video feel central to the content rather than ornamental.
Product and resource pages offer broad video coverage, but most of that presence comes from a recurring pre-footer treatment instead of video integrated into the core page experience. This creates consistency, though it does less to explain offerings, deepen resource content, or help visitors make decisions.
The clearest opportunity is to connect video more closely to user intent by placing relevant content near product details, resource topics, and contact actions. Extending video into the careers experience would also address the main coverage gap and make the overall strategy more useful across the full website journey.
Product and resource pages offer broad video coverage, but most of that presence comes from a recurring pre-footer treatment instead of video integrated into the core page experience. This creates consistency, though it does less to explain offerings, deepen resource content, or help visitors make decisions.
The clearest opportunity is to connect video more closely to user intent by placing relevant content near product details, resource topics, and contact actions. Extending video into the careers experience would also address the main coverage gap and make the overall strategy more useful across the full website journey.
Strengths
Nuvei makes video a strong part of the homepage experience, using an animated globe in the hero to engage visitors right away. Selected customer stories also feature large, playable videos near the top of the page, helping those stories feel more immediate and credible. Video is consistently present across the product, resource, customer story, and contact pages reviewed, giving the site broad overall coverage.
Weaknesses
A lot of Nuvei’s video coverage comes from the same decorative treatment in a pre-footer call to action rather than content that supports the main purpose of each page. On most product and resource pages, video plays a secondary role and may have limited impact on education or engagement. The careers experience has no video, while the contact-page video is positioned away from the form and does not directly support conversion.
Opportunities
Nuvei could add more substantive video to product and resource pages, such as demonstrations, explainers, expert discussions, or content that clarifies key topics. Placing relevant videos closer to forms and other conversion actions could help answer questions and reinforce the decision to get in touch. A dedicated careers video could also give candidates a clearer sense of the company, its culture, and the employee experience.
Key takeaway
Video is highly visible when Nuvei gives it a prominent role, especially on the homepage and in selected customer stories. Across much of the rest of the site, however, it functions mainly as a repeated decorative background near the bottom of the page. The next step is to use more purposeful, page-specific video throughout product, resource, conversion, and careers journeys.
Video usage on key pages:
View methodology
Nuvei uses video prominently on its homepage and in select customer stories, while product, resource, and conversion pages largely rely on a repeated pre-footer CTA treatment rather than video embedded in the core experience. The approach feels broadly consistent across the site, but bringing more purposeful video into product content, conversion paths, and careers would make it more useful beyond decorative background moments.
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BENCHMARK
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Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
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