BENCHMARK
<- Back to all rankings
#11
social video poster
of 197 in Finance category
#1
social video poster
of 36 in Payments sub-category
Payoneer maintains a highly active social video presence, with recruitment content forming the largest share of its output and insight-led videos also playing a prominent role. Its distribution is concentrated on Facebook and Instagram, supported by a meaningful LinkedIn presence and a smaller YouTube stream. Product, customer, and brand videos are used regularly as part of the mix, suggesting video supports both audience education and broader brand-building.
Metric
Payoneer
Payments sub-category
Finance category
Avg video posts/month
46.86
12.75
16.23
Product content
11.89%
28.68%
19.01%
Customer content
12.20%
13.65%
7.52%
Insight content
23.78%
21.34%
25.27%
Brand content
10.98%
21.56%
34.29%
Event content
2.13%
7.44%
8.32%
Recruitment content
39.02%
6.42%
4.83%
Payoneer posts video far more frequently than both the Payments sub-category and Finance overall, with recruitment making up a much larger share of its output. It produces notably less product, brand and event content than its peers, while customer and insight content are closer to industry norms.
Social video posts over time
Facebook and Instagram are Payoneer’s leading video channels, with consistently high posting volumes and closely matched activity. LinkedIn is also a meaningful channel when active, while YouTube is used more unevenly and TikTok is not used at all.
Compare with:
Payoneer’s video mix is led by recruitment content, followed by insight content, with smaller shares of customer and product videos. This people-focused approach is distinctive, but the limited brand, event and product content suggests an opportunity to broaden the storytelling mix.
Metric
Payoneer
Payments sub-category
Finance category
Avg LinkedIn video posts/month
8.00
2.52
1.82
Avg YouTube video posts/month
5.00
3.33
3.80
Avg Facebook video posts/month
17.57
1.99
2.99
Avg Instagram video posts/month
16.29
3.78
5.26
Avg Tiktok video posts/month
0.00
1.13
2.36
Payoneer posts more video than both its sub-category and category on LinkedIn, YouTube, Facebook and Instagram, but does not use TikTok. Its especially strong Facebook and Instagram activity drives this lead, while TikTok is the clearest channel gap versus the industry.
Get a deeper competitive video analysis
We can benchmark your company against the competitors that matter to you, identify where you’re ahead, uncover gaps and recommend the highest-priority opportunities.
Request an analysis
BENCHMARK
by
Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
Login/Register