BENCHMARK
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#26
social video poster
of 197 in Finance category
#14
social video poster
of 68 in Banks sub-category
73
/100
overall video usage on website benchmark score
Revolut maintains an active social video presence, with product-focused content leading the mix and supported by brand, recruitment, and event videos. TikTok is its most prominent video channel, while Instagram, Facebook, and LinkedIn also play meaningful roles in distribution. The strategy appears geared toward balancing product education and brand building with employer-brand and event-led storytelling, rather than customer testimonials or insight-driven content.
Metric
Revolut
Banks sub-category
Finance category
Avg video posts/month
33.83
17.94
15.83
Product content
36.95%
15.74%
19.15%
Customer content
0.00%
5.42%
7.68%
Insight content
0.00%
25.00%
25.36%
Brand content
25.62%
38.42%
33.90%
Event content
16.26%
10.32%
8.21%
Recruitment content
21.18%
4.66%
4.90%
Revolut posts video far more frequently than both banks and the wider finance category, with a much stronger focus on product, event and recruitment content. It creates no customer or insight content, making its mix notably less education- and customer-led than the industry.
Social video posts over time
TikTok is Revolut’s most active video channel, followed by Instagram, with Facebook and LinkedIn also receiving substantial activity. Its posting is strongest across these channels in the middle of the period, while YouTube remains a consistently smaller part of the video mix.
Compare with:
Revolut’s video output is led by product content, supported by brand, recruitment and event videos. The absence of customer and insight content raises an opportunity to test more proof-led stories or educational videos alongside its promotional mix.
Metric
Revolut
Banks sub-category
Finance category
Avg LinkedIn video posts/month
6.33
1.97
2.04
Avg YouTube video posts/month
3.67
3.81
3.64
Avg Facebook video posts/month
6.33
3.23
2.82
Avg Instagram video posts/month
7.83
6.34
5.01
Avg Tiktok video posts/month
9.67
2.60
2.33
Revolut posts more video than banks and finance overall on LinkedIn, Facebook, Instagram and especially TikTok, while its YouTube activity is broadly in line with the industry. TikTok is the clearest differentiator, suggesting Revolut is prioritising high-volume, short-form reach more aggressively than its peers.
Revolut website
Website video analysis
Revolut’s strongest use of video is across product and conversion pages, where it is consistently integrated into prominent hero treatments. The homepage also features several videos, but they appear after the opening hero and mainly support product and brand storytelling further down the page.
Customer stories and careers use large, visible videos on selected pages, but adoption is uneven within both sections. Resource articles are the clearest gap because they rely entirely on static visual treatments, making editorial content feel disconnected from the richer commercial experience.
Overall, video is well established across Revolut’s core commercial journeys and plays an important role in presenting products, messaging, and calls to action. Extending that approach to resources and applying it more consistently across supporting sections would create a more unified website experience.
Customer stories and careers use large, visible videos on selected pages, but adoption is uneven within both sections. Resource articles are the clearest gap because they rely entirely on static visual treatments, making editorial content feel disconnected from the richer commercial experience.
Overall, video is well established across Revolut’s core commercial journeys and plays an important role in presenting products, messaging, and calls to action. Extending that approach to resources and applying it more consistently across supporting sections would create a more unified website experience.
Strengths
Revolut uses video especially well across its product and conversion journeys, where it appears consistently in prominent, above-the-fold hero treatments. The homepage also uses several product and brand videos to support visitors as they move through the page. Selected customer stories and careers pages add depth with large, visible video sections.
Weaknesses
Resource content has no video presence, creating a noticeable contrast with Revolut’s video-rich commercial pages. Video use is also uneven across customer stories and careers, appearing prominently on some pages but not at all on others. This means visitors do not get a consistent video experience within those sections.
Opportunities
The clearest opportunity is to introduce video into resource content, where articles currently rely on static visuals. Revolut could also make video more consistent across customer stories and careers by expanding the prominent formats already used on selected pages. Adding video to the homepage hero could also make the first impression more dynamic and align it with the product and conversion experience.
Key takeaway
Video is a major part of Revolut’s product and conversion experience, with prominent hero backgrounds making it visible immediately. It also supports the homepage, customer stories, and careers content, though not as consistently. The next meaningful step is to bring that strength into resources and standardize its use across customer stories and careers.
Video usage on key pages:
View methodology
Revolut uses video most effectively across product and conversion pages, where prominent hero treatments make it a consistent part of key commercial journeys, while the homepage uses it further down to support product and brand storytelling. Resources are entirely static, and video use is less consistent in customer stories and careers, creating a clear opportunity to extend the polished commercial experience into these supporting sections.
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BENCHMARK
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Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
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