BENCHMARK
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68
Banks in sub-category
18.11
avg video posts/month
Instagram
most popular channel
Brand
most popular video type
Banks use video slightly more actively than the broader finance category, with particularly strong activity on Instagram, alongside higher-than-category averages on YouTube, Facebook, and TikTok. Their content mix leans most heavily toward brand storytelling, with event content also receiving more emphasis than across finance overall, while product and customer-focused videos play a smaller role. Posting activity peaked in September before falling sharply in October, suggesting a notably uneven publishing cadence over the period. USAA Bank stands out as the strongest social-video publisher, while Revolut leads the group for video use on its website.
Banks video posting activity
Average number of video posts per company per month
Banks’ posting frequency has been volatile over the last six months rather than steady, rising to a clear peak in September before falling sharply in October. October is the lowest point in the period, following relatively stronger activity through the summer.
Banks sub-category leaders
Best use of video on website
USAA Bank is the clear social video posting leader among Banks, ahead of SoFi Bank and the rest of the sub-category’s highest-volume publishers. Revolut leads the group for website video usage, with Capital One and Allica Bank also standing out for using video well across their sites.
Types of video Banks post
Types of video Banks post per month
Types of videos Banks create
Types of video Banks create by percentage
Banks post video slightly more often each month than the wider Finance category. Their mix leans more heavily towards brand and event content, while product and customer content make up a smaller share than the category average.
Channels Banks post video to
The average number of posts per company per channel per month
Channels Banks vs Finance category
Channels Banks post on by percentage
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BENCHMARK
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Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
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