BENCHMARK
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68
Banks in sub-category
17.76
avg video posts/month
Instagram
most popular channel
Brand
most popular video type
Banks are slightly more active with social video than the wider finance category, with Instagram serving as their clearest volume driver and strong relative activity across most other channels. Their mix leans heavily toward brand and insight content, while event video also takes a more prominent role than it does across finance overall. Posting activity rose and fell over the period, peaking in September before easing in October. USAA Bank, SoFi Bank, and BMO US lead on social video output, while Revolut and Capital One stand out for their use of video on-site.
Banks video posting activity
Average number of video posts per company per month
Banks’ posting frequency has been variable rather than steady over the past six months, rising from May to a September high before dropping back in October. Even after that decline, October activity remained above the lower levels seen in May and August.
Banks sub-category leaders
Best use of video on website
USAA Bank is the clear social video posting leader among Banks, ahead of SoFi Bank and the rest of the sub-category’s most active publishers. Revolut leads the group for website video usage, with Capital One and Allica Bank also standing out for how effectively they use video on their sites.
Types of video Banks post
Types of video Banks post per month
Types of videos Banks create
Types of video Banks create by percentage
Banks post video slightly more often than the wider Finance category each month. Their mix leans more heavily into brand and event content, while product and customer content make up a smaller share than the category average; insight and recruitment content are broadly aligned.
Channels Banks post video to
The average number of posts per company per channel per month
Channels Banks vs Finance category
Channels Banks post on by percentage
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BENCHMARK
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Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
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