BENCHMARK
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68
Banks in sub-category
18.32
avg video posts/month
Instagram
most popular channel
Brand
most popular video type
Banks are posting video slightly more often than the broader finance category, with Instagram serving as their clearest channel advantage. Their mix leans heavily toward brand storytelling, with event content also more prominent than the category norm, while product, customer, and insight-led videos take a somewhat smaller share. Posting activity built over the period and peaked most recently, led by especially high-volume publishers such as USAA Bank, SoFi Bank, and BMO US. For video on owned websites, Revolut and Capital One stand out as the strongest examples in the sub-category.
Banks video posting activity
Average number of video posts per company per month
Banks’ posting frequency has been uneven over the last six months, with noticeable dips followed by sharp rebounds. Activity reached its highest point in the latest month, suggesting the sub-category has recently stepped up its social video output.
Banks sub-category leaders
Best use of video on website
USAA Bank leads the Banks sub-category for average monthly social video posting, ahead of SoFi Bank and the rest of the leading group. Revolut is the strongest performer for website video usage, with Capital One and Allica Bank also standing out.
Types of video Banks post
Types of video Banks post per month
Types of videos Banks create
Types of video Banks create by percentage
Banks post video slightly more often than the wider Finance category on average. Their mix leans more heavily towards brand and event content, while product and customer content make up a smaller share than across Finance overall.
Channels Banks post video to
The average number of posts per company per channel per month
Channels Banks vs Finance category
Channels Banks post on by percentage
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BENCHMARK
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Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
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