BENCHMARK
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#10
social video poster
of 197 in Finance category
#5
social video poster
of 68 in Banks sub-category
17
/100
overall video usage on website benchmark score
Lloyds Bank has a strong, high-volume social video presence, with activity concentrated on TikTok and Instagram and lighter support from Facebook and YouTube. Its mix is led by brand storytelling, complemented by product-focused content and event coverage, suggesting video is a key tool for both awareness and engagement. Customer and insight-led videos appear to play a much smaller role, while there is no evident recruitment video activity.
Metric
Lloyds Bank
Banks sub-category
Finance category
Avg video posts/month
53.00
18.11
16.00
Product content
27.04%
15.70%
19.10%
Customer content
0.94%
5.47%
7.80%
Insight content
6.29%
25.07%
25.38%
Brand content
50.00%
38.43%
33.85%
Event content
13.84%
10.27%
8.20%
Recruitment content
0.00%
4.63%
4.87%
Lloyds Bank publishes video far more frequently than both Banks and the wider Finance category, with a notably stronger focus on brand, product and event content. In contrast, it produces much less insight and customer content, while recruitment content is absent entirely.
Social video posts over time
Instagram and TikTok are Lloyds Bank’s key video channels, consistently carrying the largest share of its publishing activity, with Facebook playing a secondary role. TikTok appears particularly important, while posting levels across the channels can vary significantly month to month.
Compare with:
Lloyds Bank’s video output is led by brand content, supported by a meaningful mix of product and event videos. The limited customer and insight content suggests there may be room to test more proof-led stories and educational videos alongside its strong brand-building approach.
Metric
Lloyds Bank
Banks sub-category
Finance category
Avg LinkedIn video posts/month
0.00
2.00
2.06
Avg YouTube video posts/month
3.00
3.85
3.69
Avg Facebook video posts/month
6.17
3.25
2.84
Avg Instagram video posts/month
21.33
6.38
5.06
Avg Tiktok video posts/month
22.50
2.63
2.35
Lloyds Bank posts substantially more video on Instagram, TikTok and Facebook than its industry peers, while using no LinkedIn and slightly less YouTube than Banks. Its high-volume, consumer-focused social mix appears to be a clear differentiator, though LinkedIn could be an untapped opportunity for professional and employer-focused video.
Lloyds Bank website
Website video analysis
Lloyds Bank currently relies on static visual content across its homepage, product pages, customer stories and resource guides. Images, illustrations, screenshots and promotional graphics provide visual structure, but no playable video was identified in the reviewed experience.
This leaves a noticeable gap in areas where video could simplify complex financial products, make customer stories feel more personal and guide visitors through important actions. Product and conversion pages are the strongest places to start, followed by educational resources and customer-focused content.
A targeted video strategy would be more useful than adding video everywhere at once. Careers content could not be assessed from the available evidence, so there is not enough information to comment on its current use of video.
This leaves a noticeable gap in areas where video could simplify complex financial products, make customer stories feel more personal and guide visitors through important actions. Product and conversion pages are the strongest places to start, followed by educational resources and customer-focused content.
A targeted video strategy would be more useful than adding video everywhere at once. Careers content could not be assessed from the available evidence, so there is not enough information to comment on its current use of video.
Strengths
Lloyds Bank uses a mix of static imagery, illustrations, screenshots and promotional graphics across its website. These formats give the homepage, product pages, customer stories and resources consistent visual support. While they do not replace video, they help make the experience more visually engaging than text alone.
Weaknesses
No playable video was identified on the homepage or across the product, customer story, resource and conversion pages reviewed. This means complex products are explained without the added clarity that video could provide. It also limits the impact of customer stories and leaves visitors without video guidance during application, eligibility and quote journeys.
Opportunities
The clearest opportunity is to add useful explainer videos to product pages covering accounts, lending, mortgages and insurance. Short videos could also support high-intent journeys such as applications, eligibility checks and quotes by helping visitors understand each step. Customer stories and educational resources are strong additional candidates because they currently depend entirely on static visuals to communicate their messages.
Key takeaway
Video currently has no identified role in the reviewed website experience. A focused programme built around product explanations, customer stories and conversion support would offer the greatest value. Lloyds Bank could start with a small set of high-intent pages, then expand video into educational content where it improves clarity and engagement.
Video usage on key pages:
View methodology
Lloyds Bank relies on static visuals across its homepage, product, customer story, resource and conversion pages, with no playable video identified in the reviewed experience. This creates a clear opportunity for focused, brand-consistent video that simplifies financial products, adds personality to customer stories and supports high-intent application and quote journeys.
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BENCHMARK
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Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
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