BENCHMARK
<- Back to all rankings
#142
social video poster
of 197 in Finance category
#52
social video poster
of 68 in Banks sub-category
63
/100
overall video usage on website benchmark score
Allica Bank uses video primarily on LinkedIn, with Instagram playing a supporting role and very limited use of YouTube. Its social mix leans toward brand and insight-led content, complemented by product, customer and event videos, suggesting a focus on building credibility and communicating expertise alongside promotion. The absence of video activity on several other social channels indicates a selective, professional-audience-first distribution strategy.
Metric
Allica Bank
Banks sub-category
Finance category
Avg video posts/month
5.83
18.32
16.23
Product content
17.14%
16.25%
19.01%
Customer content
14.29%
4.87%
7.52%
Insight content
25.71%
24.70%
25.27%
Brand content
28.57%
39.14%
34.29%
Event content
14.29%
10.01%
8.32%
Recruitment content
0.00%
4.63%
4.83%
Allica Bank posts video far less frequently than both banks and the wider finance category. Its mix closely follows industry levels for product and insight content, but leans more heavily into customer and event videos while posting less brand and no recruitment content.
Social video posts over time
LinkedIn is Allica Bank’s main video channel, with Instagram also used regularly and activity varying noticeably month to month. Instagram led the most recent month, while LinkedIn delivered the strongest posting burst earlier in the period, suggesting both channels play an important role.
Compare with:
Allica Bank posts a balanced mix led by brand and insight content, supported by product, customer and event videos. The stronger customer and event focus helps differentiate the mix from the industry, though there is no recruitment content.
Metric
Allica Bank
Banks sub-category
Finance category
Avg LinkedIn video posts/month
3.67
1.83
1.82
Avg YouTube video posts/month
0.17
3.95
3.80
Avg Facebook video posts/month
0.00
3.39
2.99
Avg Instagram video posts/month
2.00
6.50
5.26
Avg Tiktok video posts/month
0.00
2.65
2.36
Allica Bank posts more video on LinkedIn than banks and the wider finance category, but less on Instagram and almost none on YouTube, Facebook or TikTok. LinkedIn is clearly its standout channel, while YouTube, Facebook and TikTok appear to be the biggest gaps versus industry activity.
Allica Bank website
Website video analysis
Allica Bank uses video most effectively on customer story and careers pages. In these areas, prominent hero placements make video part of the first impression and help communicate authentic customer experiences, company culture and values.
Product-page coverage is strong, but video usually appears farther down the page as supporting customer-story content. The homepage follows the same pattern, with several video thumbnails in a featured stories section rather than an above-the-fold placement.
The biggest gaps are in resources and the contact journey, where the reviewed pages contain no video. Expanding into these areas - and bringing video higher up on commercial pages - would create a more balanced experience across storytelling, education and conversion.
Product-page coverage is strong, but video usually appears farther down the page as supporting customer-story content. The homepage follows the same pattern, with several video thumbnails in a featured stories section rather than an above-the-fold placement.
The biggest gaps are in resources and the contact journey, where the reviewed pages contain no video. Expanding into these areas - and bringing video higher up on commercial pages - would create a more balanced experience across storytelling, education and conversion.
Strengths
Customer stories are the clearest strength, with video featured prominently in the hero of every page reviewed. Careers content is similarly effective, using visible culture and values videos to make an immediate impression. Product pages also make strong use of customer-story video across most key offerings, helping bring credibility and a human perspective to the content.
Weaknesses
Video is completely absent from the resource content reviewed, leaving guides and articles dependent on static imagery. It also tends to appear below the fold on the homepage and most product pages, so it does not shape the initial experience. The contact page has no video either, meaning video currently plays little role in supporting the conversion journey.
Opportunities
There is a clear opportunity to add concise supporting videos to guides, articles and other educational resources. Video could also be moved closer to key decision points on the homepage and product pages, rather than being used mainly in lower-page customer-story sections. Adding relevant video to the contact journey could help answer common questions, build confidence and guide visitors toward taking action.
Key takeaway
Video is already a major strength in customer storytelling and employer-brand content, where it is both consistent and prominent. Product coverage is also strong, but most videos support the experience later on instead of leading it. The next step is to apply the same approach to educational and conversion-focused content while making video visible earlier on key commercial pages.
Video usage on key pages:
View methodology
Allica Bank uses video most effectively on customer story and careers pages, where prominent hero placements make it central to the experience, while product and homepage videos tend to sit lower down as supporting content. Video is absent from the reviewed resource and contact pages, creating a clear opportunity to bring engaging educational and conversion-focused content into these journeys.
Get a deeper competitive video analysis
We can benchmark your company against the competitors that matter to you, identify where you’re ahead, uncover gaps and recommend the highest-priority opportunities.
Request an analysis
BENCHMARK
by
Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
Login/Register