BENCHMARK
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55
Insurance in sub-category
19.98
avg video posts/month
Instagram
most popular channel
Brand
most popular video type
Insurance brands are more active video publishers than the wider Finance category, with stronger average output across every major social platform. Their video mix leans most heavily toward brand and insight content, while product, customer, event, and recruitment videos play more supporting roles. Posting activity was relatively robust through the middle of the period before dropping sharply in the latest month, and State Farm, Petplan UK, Aviva, ERGO NEXT Insurance, and Northwestern Mutual stand out for social video volume; Zurich and Coalition lead the group for website video use.
Insurance video posting activity
Average number of video posts per company per month
Insurance posting frequency was fairly consistent from early summer through October, with activity peaking around September and October. The latest month then saw a pronounced drop in posting, well below the level maintained across the prior five months.
Insurance sub-category leaders
Most video social posts
State Farm is the clear social video posting leader in Insurance, ahead of Petplan UK and Aviva. Zurich leads the sub-category for website video use, while Northwestern Mutual stands out as a leader across both social posting volume and website video usage.
Types of video Insurance post
Types of video Insurance post per month
Types of videos Insurance create
Types of video Insurance create by percentage
Channels Insurance post video to
The average number of posts per company per channel per month
Channels Insurance vs Finance category
Channels Insurance post on by percentage
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BENCHMARK
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Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
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