BENCHMARK
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55
Insurance in sub-category
20.82
avg video posts/month
Instagram
most popular channel
Brand
most popular video type
Insurance companies are more active with social video than the broader finance category, with particularly strong output on YouTube, Facebook, Instagram, and TikTok. Their mix leans most heavily toward brand and insight-led video, suggesting a focus on building trust and educating audiences, while product content plays a somewhat smaller role than across finance overall. Posting activity climbed to its strongest point in the latest month, led by particularly high-volume publishers including State Farm and Petplan UK. On the website side, Zurich and Coalition stand out as the strongest examples of using video effectively.
Insurance video posting activity
Average number of video posts per company per month
Insurance posting frequency has generally trended upward over the last six months, despite a small dip after July. The latest month is the strongest in the period, suggesting the sub-category is increasing its social video activity rather than settling into a steady cadence.
Insurance sub-category leaders
Most video social posts
State Farm is the clear social-video posting leader in Insurance, ahead of Petplan UK and the rest of the sub-category. Zurich leads for website video usage, while Northwestern Mutual is notable for appearing among the leaders in both social posting and website video use.
Types of video Insurance post
Types of video Insurance post per month
Types of videos Insurance create
Types of video Insurance create by percentage
Insurance companies post video more frequently each month than the broader Finance category. Their mix leans more heavily toward insight and brand content, while product, event and recruitment videos make up a smaller share than the Finance average.
Channels Insurance post video to
The average number of posts per company per channel per month
Channels Insurance vs Finance category
Channels Insurance post on by percentage
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Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
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