BENCHMARK
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#18
social video poster
of 197 in Finance category
#7
social video poster
of 68 in Banks sub-category
43
/100
overall video usage on website benchmark score
Chase maintains an active social video presence, concentrating its distribution on YouTube and Instagram. Its content mix leans most heavily toward insight-led videos, supported by a strong volume of brand storytelling, while product and customer-focused content play meaningful secondary roles. Event coverage appears only occasionally, and there is little evidence of video activity across LinkedIn, Facebook, X, or TikTok.
Metric
Chase
Banks sub-category
Finance category
Avg video posts/month
34.00
18.32
16.23
Product content
17.23%
16.25%
19.01%
Customer content
14.71%
4.87%
7.52%
Insight content
37.39%
24.70%
25.27%
Brand content
28.57%
39.14%
34.29%
Event content
2.10%
10.01%
8.32%
Recruitment content
0.00%
4.63%
4.83%
Chase posts videos far more frequently than both banks and the wider finance category, with a particularly stronger focus on insight and customer content. Its product mix is broadly in line with the industry, but it creates notably less brand, event and recruitment content.
Social video posts over time
YouTube and Instagram are Chase’s key video channels, with YouTube generally leading and both channels showing consistently high activity. September was especially strong across both platforms, while LinkedIn appears to be used only occasionally and Facebook and TikTok are inactive.
Compare with:
Chase’s video mix is led by insight content, followed by brand content, with meaningful customer and product content also in the mix. This is a strong education- and brand-building-led approach, though the lack of recruitment content and limited event content leaves a narrower range of storytelling.
Metric
Chase
Banks sub-category
Finance category
Avg LinkedIn video posts/month
0.29
1.83
1.82
Avg YouTube video posts/month
19.00
3.95
3.80
Avg Facebook video posts/month
0.00
3.39
2.99
Avg Instagram video posts/month
14.71
6.50
5.26
Avg Tiktok video posts/month
0.00
2.65
2.36
Chase posts much more video on YouTube and Instagram than banks and the finance category, while using far less LinkedIn and no Facebook or TikTok. Its channel strategy is heavily concentrated on YouTube and Instagram, suggesting there may be an opportunity to test whether LinkedIn or TikTok could extend reach for specific audiences.
Chase website
Website video analysis
Chase’s video strategy is concentrated around customer stories. These pages consistently feature video, and several give testimonials prominent placement near the top, making real customer experiences an important part of the storytelling.
Outside that area, video plays a much smaller supporting role. Product coverage is limited, resource videos appear mainly as lower-page teasers, and no video was identified on the homepage or pricing-focused conversion page reviewed.
Overall, Chase has a solid foundation in testimonial content but does not yet use video broadly to introduce products, deepen educational content, or encourage action. Reusing that customer-proof format across more stages of the website journey would create a more connected and engaging experience.
Outside that area, video plays a much smaller supporting role. Product coverage is limited, resource videos appear mainly as lower-page teasers, and no video was identified on the homepage or pricing-focused conversion page reviewed.
Overall, Chase has a solid foundation in testimonial content but does not yet use video broadly to introduce products, deepen educational content, or encourage action. Reusing that customer-proof format across more stages of the website journey would create a more connected and engaging experience.
Strengths
Customer stories are Chase’s clearest video strength, with video included across every story page reviewed. Several of these pages place testimonial videos prominently near the top, giving customer proof a visible role in the experience. This makes video feel purposeful rather than like an add-on to text-based stories.
Weaknesses
Video use drops off sharply outside customer stories. Most product pages reviewed do not include it, while the homepage and pricing-focused conversion page rely entirely on static content. On resource pages, video is limited to small, lower-page related-content teasers instead of supporting the main article experience.
Opportunities
Chase could bring its strong customer-testimonial approach into product and conversion journeys. Relevant stories could provide engaging proof while visitors compare products, evaluate options, or review pricing. There is also room to use video directly within resource articles so it supports learning rather than simply linking to related content.
Key takeaway
Chase uses video most effectively as customer proof, especially on customer story pages where it is often highly visible. That strength is not yet carried consistently into the rest of the website. Extending video to the homepage, product pages, resources, and conversion content could make it more useful throughout the customer journey.
Video usage on key pages:
View methodology
Chase uses video most effectively on customer story pages, where testimonials are consistently present and often prominently placed to build trust. Video is far less visible across the homepage, product, resource, and conversion experiences, creating a clear opportunity to extend customer proof and educational video into key decision-making moments.
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BENCHMARK
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Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
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