BENCHMARK
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#7
social video poster
of 197 in Finance category
#4
social video poster
of 55 in Insurance sub-category
40
/100
overall video usage on website benchmark score
ERGO NEXT Insurance maintains a highly active social video presence, with customer-focused content forming the core of its output alongside a balanced mix of brand and product videos. Its distribution is concentrated across Instagram, TikTok, YouTube, and Facebook, suggesting a broad, platform-native approach to reaching audiences through video. Insight and event content play a smaller supporting role, while LinkedIn is used only minimally and there is no apparent recruitment-video activity.
Metric
ERGO NEXT Insurance
Insurance sub-category
Finance category
Avg video posts/month
61.83
19.98
15.75
Product content
19.14%
17.00%
19.03%
Customer content
52.83%
7.61%
7.79%
Insight content
6.74%
27.35%
25.72%
Brand content
20.75%
36.51%
33.59%
Event content
0.54%
5.37%
7.87%
Recruitment content
0.00%
4.84%
5.15%
ERGO NEXT Insurance posts video far more frequently than both the insurance sub-category and finance overall, with customer content making up a much larger share of its output. Its mix is notably lighter on insight, brand, event and recruitment content, while product content is broadly in line with industry benchmarks.
Social video posts over time
Instagram and TikTok are ERGO NEXT Insurance's leading video channels, with Facebook and YouTube also receiving consistently high levels of activity. Posting is spread evenly across these four platforms month to month, suggesting a broad multi-channel video strategy rather than reliance on a single channel.
Compare with:
ERGO NEXT Insurance primarily posts customer content, supported by a smaller but meaningful mix of brand and product videos. The limited use of insight, event and recruitment content raises the question of whether these formats could help broaden the brand's story and reach different audience needs.
Metric
ERGO NEXT Insurance
Insurance sub-category
Finance category
Avg LinkedIn video posts/month
0.33
2.30
2.20
Avg YouTube video posts/month
14.33
4.61
3.55
Avg Facebook video posts/month
14.00
3.83
2.68
Avg Instagram video posts/month
18.33
5.58
4.96
Avg Tiktok video posts/month
14.83
3.66
2.35
ERGO NEXT Insurance posts substantially more video on YouTube, Facebook, Instagram and TikTok than the insurance and finance averages, but uses LinkedIn less. Its high-volume, consumer-focused channel mix aligns with its customer-content-heavy strategy, while LinkedIn may be an opportunity for more professional or corporate storytelling.
ERGO NEXT Insurance website
Website video analysis
ERGO NEXT Insurance uses video most effectively in its customer stories, where prominent inline players consistently support the introductory content. Educational resources also feature useful explainer videos, but this approach is applied selectively rather than throughout the section.
The rest of the website relies on static imagery and illustrations, with no video on the homepage, reviewed product pages, conversion pages or careers page. This leaves important moments in product education, decision-making and employer branding without video support.
Overall, the site has a solid model for video in customer-led storytelling but has not yet carried it into the core visitor journey. Adding well-placed videos earlier on key pages could strengthen first impressions and make complex insurance topics more approachable.
The rest of the website relies on static imagery and illustrations, with no video on the homepage, reviewed product pages, conversion pages or careers page. This leaves important moments in product education, decision-making and employer branding without video support.
Overall, the site has a solid model for video in customer-led storytelling but has not yet carried it into the core visitor journey. Adding well-placed videos earlier on key pages could strengthen first impressions and make complex insurance topics more approachable.
Strengths
Customer stories make especially strong use of video, with prominent YouTube players appearing consistently across every page reviewed. This gives real customer experiences a clear visual focus and helps bring those stories to life. Resource articles also use video purposefully when it appears, placing large explainers near the opening content to support the written material.
Weaknesses
Video is completely absent from the homepage, product pages, conversion journeys and careers page reviewed. As a result, visitors do not encounter video while learning about coverage, deciding whether to take action or evaluating ERGO NEXT Insurance as an employer. Even on pages that include video, it generally appears below the initial viewport and does not shape the first impression.
Opportunities
The clearest opportunity is to add video to the core commercial journey, starting with the homepage and product pages. Short explainers, coverage overviews or customer-focused clips could make insurance information easier to understand using an approach already established in the customer stories. Conversion and careers pages could also gain focused video support, while relevant educational resources could use video more consistently.
Key takeaway
ERGO NEXT Insurance is strongest at using video to bring customer stories to life, with additional support in selected educational resources. However, video is concentrated in editorial and customer-proof content rather than the main commercial experience. Extending the same approach to the homepage, product pages and conversion journeys is the biggest opportunity.
Video usage on key pages:
View methodology
ERGO NEXT Insurance uses video most consistently in customer stories, with selective explainer support in resource articles, but it is absent from the homepage, product, conversion and careers experiences. The existing story videos create a strong foundation, though expanding that approach into core customer and recruitment journeys would make video use feel more complete and consistent across the site.
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BENCHMARK
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Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
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