BENCHMARK
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#6
social video poster
of 197 in Finance category
#3
social video poster
of 55 in Insurance sub-category
40
/100
overall video usage on website benchmark score
ERGO NEXT Insurance maintains a highly active social video presence, with customer-focused content making up the core of its output. Its distribution is concentrated across Instagram, TikTok, YouTube, and Facebook, suggesting a broad, platform-native approach to reaching audiences where short-form and video-led engagement are strongest. Product and brand videos also play meaningful supporting roles, while insight and event content appear more selectively. The mix points to a social strategy centered on relatable customer storytelling, reinforced by product education and brand-building content.
Metric
ERGO NEXT Insurance
Insurance sub-category
Finance category
Avg video posts/month
61.33
20.50
16.00
Product content
20.92%
17.10%
19.10%
Customer content
50.54%
7.45%
7.80%
Insight content
8.42%
27.68%
25.38%
Brand content
19.29%
36.00%
33.85%
Event content
0.82%
6.22%
8.20%
Recruitment content
0.00%
4.36%
4.87%
ERGO NEXT Insurance publishes video far more frequently than both the Insurance sub-category and Finance overall. Its mix is defined by a much stronger focus on customer content, while insight and brand content are notably less prominent than industry norms.
Social video posts over time
Instagram is ERGO NEXT Insurance’s leading video channel, with TikTok, YouTube and Facebook also receiving consistently high activity. The close level of posting across these consumer platforms suggests the company is using a broad distribution strategy rather than relying on a single channel.
Compare with:
ERGO NEXT Insurance primarily posts customer content, supported by an even split of product and brand videos. There is little event content and no recruitment content, leaving potential room to test whether these formats could broaden the content mix.
Metric
ERGO NEXT Insurance
Insurance sub-category
Finance category
Avg LinkedIn video posts/month
0.33
2.15
2.06
Avg YouTube video posts/month
14.17
4.78
3.69
Avg Facebook video posts/month
13.67
4.03
2.84
Avg Instagram video posts/month
18.50
5.73
5.06
Avg Tiktok video posts/month
14.67
3.81
2.35
ERGO NEXT Insurance posts substantially more video on YouTube, Facebook, Instagram and TikTok than the industry, but less on LinkedIn. Its high-volume, consumer-facing channel mix fits its customer-led content strategy, while LinkedIn is the clearest gap versus peers.
ERGO NEXT Insurance website
Website video analysis
ERGO NEXT Insurance uses video most effectively in its customer stories, where prominent inline players consistently support the introductory content. Educational resources also feature useful explainer videos, but this approach is applied selectively rather than throughout the section.
The rest of the website relies on static imagery and illustrations, with no video on the homepage, reviewed product pages, conversion pages or careers page. This leaves important moments in product education, decision-making and employer branding without video support.
Overall, the site has a solid model for video in customer-led storytelling but has not yet carried it into the core visitor journey. Adding well-placed videos earlier on key pages could strengthen first impressions and make complex insurance topics more approachable.
The rest of the website relies on static imagery and illustrations, with no video on the homepage, reviewed product pages, conversion pages or careers page. This leaves important moments in product education, decision-making and employer branding without video support.
Overall, the site has a solid model for video in customer-led storytelling but has not yet carried it into the core visitor journey. Adding well-placed videos earlier on key pages could strengthen first impressions and make complex insurance topics more approachable.
Strengths
Customer stories make especially strong use of video, with prominent YouTube players appearing consistently across every page reviewed. This gives real customer experiences a clear visual focus and helps bring those stories to life. Resource articles also use video purposefully when it appears, placing large explainers near the opening content to support the written material.
Weaknesses
Video is completely absent from the homepage, product pages, conversion journeys and careers page reviewed. As a result, visitors do not encounter video while learning about coverage, deciding whether to take action or evaluating ERGO NEXT Insurance as an employer. Even on pages that include video, it generally appears below the initial viewport and does not shape the first impression.
Opportunities
The clearest opportunity is to add video to the core commercial journey, starting with the homepage and product pages. Short explainers, coverage overviews or customer-focused clips could make insurance information easier to understand using an approach already established in the customer stories. Conversion and careers pages could also gain focused video support, while relevant educational resources could use video more consistently.
Key takeaway
ERGO NEXT Insurance is strongest at using video to bring customer stories to life, with additional support in selected educational resources. However, video is concentrated in editorial and customer-proof content rather than the main commercial experience. Extending the same approach to the homepage, product pages and conversion journeys is the biggest opportunity.
Video usage on key pages:
View methodology
ERGO NEXT Insurance uses video most consistently in customer stories, with selective explainer support in resource articles, but it is absent from the homepage, product, conversion and careers experiences. The existing story videos create a strong foundation, though expanding that approach into core customer and recruitment journeys would make video use feel more complete and consistent across the site.
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BENCHMARK
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Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
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