BENCHMARK
<- Back to all rankings
#102
social video poster
of 197 in Finance category
#37
social video poster
of 68 in Banks sub-category
17
/100
overall video usage on website benchmark score
Kroo Bank uses video frequently on social media, with a clear emphasis on product-led content. TikTok is its primary video channel, supported by a consistent presence across Instagram, Facebook, and LinkedIn. The mix is heavily weighted toward explaining or promoting products, with occasional brand-building and insight content, while customer, event, and recruitment storytelling do not appear to be part of the current approach.
Metric
Kroo Bank
Banks sub-category
Finance category
Avg video posts/month
20.00
18.32
16.23
Product content
91.67%
16.25%
19.01%
Customer content
0.00%
4.87%
7.52%
Insight content
1.67%
24.70%
25.27%
Brand content
6.67%
39.14%
34.29%
Event content
0.00%
10.01%
8.32%
Recruitment content
0.00%
4.63%
4.83%
Kroo Bank posts video slightly more often than both banks and the wider finance category, with an overwhelmingly product-led mix that is far more concentrated than either benchmark. It produces much less brand and insight content than the industry, while customer, event and recruitment videos are absent entirely.
Social video posts over time
TikTok is Kroo Bank’s clear lead video channel, with consistently higher activity than LinkedIn, Facebook and Instagram. Posting rises sharply in the most recent months across its active channels, but TikTok remains the main driver of that momentum.
Compare with:
Kroo Bank’s video strategy is almost entirely focused on product content, with only a small amount of brand and insight video. This clear focus may support product communication, but there is room to test customer, event or recruitment content to create a more rounded mix.
Metric
Kroo Bank
Banks sub-category
Finance category
Avg LinkedIn video posts/month
3.00
1.83
1.82
Avg YouTube video posts/month
0.00
3.95
3.80
Avg Facebook video posts/month
3.00
3.39
2.99
Avg Instagram video posts/month
3.67
6.50
5.26
Avg Tiktok video posts/month
10.33
2.65
2.36
Kroo Bank posts more video on LinkedIn and TikTok than banks and finance overall, but less on Instagram and Facebook, while not using YouTube at all despite strong industry activity there. Its TikTok-first approach is the clearest differentiator, though YouTube appears to be the biggest channel gap versus the industry.
Kroo Bank website
Website video analysis
Kroo Bank does not currently use video across the reviewed areas of its website. The homepage, product pages, resources, signup experience and careers page all depend on static imagery, screenshots or direct conversion tools.
The existing visual approach is clear and practical, especially where app interfaces and download links help visitors understand what to do next. However, relying only on static content limits opportunities to explain financial products, demonstrate the app and build confidence.
Short, focused videos would have the greatest impact on the homepage, product pages and signup journey. Resource and careers pages could then extend the approach with educational content and employee stories, although there was not enough customer story evidence to assess that area.
The existing visual approach is clear and practical, especially where app interfaces and download links help visitors understand what to do next. However, relying only on static content limits opportunities to explain financial products, demonstrate the app and build confidence.
Short, focused videos would have the greatest impact on the homepage, product pages and signup journey. Resource and careers pages could then extend the approach with educational content and employee stories, although there was not enough customer story evidence to assess that area.
Strengths
Kroo Bank uses clear static visuals throughout the reviewed site, including app screenshots on important product pages. The signup experience also provides direct, practical download elements such as a QR code and app-store links. These choices keep the journey functional and visually consistent, although no reviewed area stands out for video.
Weaknesses
Video is absent from every reviewed page type, including the homepage and core product pages. Resource content, the app-download journey and the careers experience also rely entirely on static formats. This leaves no video support for explaining products, educating visitors, building trust or encouraging conversion.
Opportunities
Kroo Bank could introduce short explanatory videos on the homepage and product pages to make its current account, Cash ISA and personal loans easier to understand. A focused video on the signup page could demonstrate the app and support the download journey. Educational videos could strengthen resource articles, while culture and employee-focused content could make the careers page more engaging.
Key takeaway
The reviewed site currently relies entirely on static imagery, app screenshots and functional download elements rather than video. The most meaningful starting point would be high-traffic pages where explanation and reassurance matter most. Prioritising the homepage, product pages and signup journey would give video a clear role across the customer experience.
Video usage on key pages:
View methodology
Kroo Bank relies entirely on static imagery, app screenshots and download tools across the homepage, product, resource, signup and careers pages, with no video supporting product education, app demonstration or conversion. This creates a clear opportunity to introduce concise, on-brand explainer videos first on high-priority homepage, product and signup experiences, then expand into educational resources and recruitment content.
Get a deeper competitive video analysis
We can benchmark your company against the competitors that matter to you, identify where you’re ahead, uncover gaps and recommend the highest-priority opportunities.
Request an analysis
BENCHMARK
by
Wyzowl is a video company with over 15 years of experience, having created more than 4,000 custom videos for companies around the world.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
We created Benchmark to help companies understand how their video content compares with their peers and uncover opportunities to improve their video strategy.
Login/Register