Healthcare & medical video production

The most effective video types for healthcare organisations include explainer videos (to clarify complex conditions, treatments or services), training videos (to educate staff or healthcare professionals), product and service videos (to demonstrate how health tech platforms or medical devices work), testimonial videos (to share real patient or partner stories that build trust), and social media videos (to raise awareness and engage communities).

The right format depends on your goal. If you need to simplify a complex process for patients, an animated explainer is usually the best fit.

If you’re looking to build credibility with prospective partners or patients, a testimonial video filmed with real people is incredibly powerful.

We’ll help you choose the right format based on your audience, message and where the video will be used.

We work to fixed turnaround times at every step of the process, so you always know exactly when each deliverable will arrive.

If you have a specific launch date or campaign deadline, we’re happy to discuss rush turnarounds and can often accommodate tighter timelines by allocating additional resource to your project.

Our production process is built around structured review stages – you sign off on the script, the storyboard and the final animation before anything moves forward.

This means your clinical, legal or compliance team can review and approve every detail at each stage, ensuring the finished video is accurate, appropriate and aligned with your regulatory requirements.

We’ve created videos for hospitals, health tech companies, medical device firms, pharmaceutical organisations and patient advocacy groups, so we understand the importance of getting terminology, tone and messaging right.

We’re also happy to sign NDAs where required and work within your existing approval workflows.

This includes full localisation – translated scripts, native-speaking voiceover artists and culturally appropriate visuals.

For example, we created a series of animated explainer videos for ArchWell Health in both English and Spanish, with careful attention to dialect-appropriate voiceover to ensure the content resonated authentically with their audience.

Whether you need your video in two languages or twenty, we can manage the entire process, including sourcing specialist voiceover talent and adjusting on-screen text and graphics for each version.

The ideal length depends on the purpose of the video and where it will be shown.

For animated explainer videos that clarify a service, condition or process, 60 to 90 seconds is typically the sweet spot – long enough to communicate clearly, short enough to hold attention.

Social media videos perform best at 15 to 45 seconds, where the goal is quick engagement and awareness.

Patient education videos can run a little longer, usually between 1 and 3 minutes, especially if the topic is complex and needs careful explanation.

Testimonial videos tend to work well at 1 to 2 minutes, giving the speaker enough time to tell their story authentically.

As a general rule, shorter is almost always better. You want to get the information across clearly and in an engaging way but always be mindful of the viewers time and attention span.

We’ll advise you on the right length based on your specific goals, audience and distribution channels.

Healthcare explainer videos are one of the most effective ways to help patients understand complex medical information.

Common use cases include explaining a diagnosis or condition in plain language, walking patients through a treatment plan or procedure before it happens, providing post-care or recovery instructions they can revisit at home, introducing new services or health programmes, and guiding patients through onboarding processes such as registering for a patient portal or understanding their insurance benefits.

Animation is particularly effective for patient education because it can visualise things that are difficult to show on camera – like how a medication works inside the body or how a surgical procedure is performed – without causing anxiety or discomfort.

Yes. Healthcare is one of the industries we have the most experience in.

Since 2011, we’ve created videos for a wide range of healthcare organisations including hospitals and health systems, health tech and SaaS companies, medical device manufacturers, pharmaceutical brands, patient advocacy groups, and health insurance providers.

Our healthcare clients include ArchWell Health, Morgan Health, Cardinal Health, Parkinsons Foundation, AlayaCare, Healthrise, Tyto Care, NMS Health, Health iPass and many more.

We understand the nuances of communicating in this space – from the need for clinical accuracy to the importance of empathy and clarity when speaking to patients or caregivers.

If you would like to see any specific video examples, case studies or references then please get in touch.

Absolutely. Animated video is an excellent format for healthcare staff training because it can standardise complex information, make it engaging, and allow staff to learn at their own pace.

Common training video use cases in healthcare include onboarding new employees to organisational processes and policies, educating clinical staff on new equipment, software or protocols, compliance and safety training, and supporting continuing professional development.

Animation is especially useful when you need to demonstrate things that are difficult to film – such as internal processes, data flows through a system, or step-by-step clinical procedures.

Training videos can be hosted on your LMS, intranet or internal platforms and rewatched as many times as needed, reducing the cost and logistical burden of repeated in-person training sessions.

Our video production process follows a clear, structured path with built-in review stages at every step.

First, we hold a discovery call to understand your goals, audience, key messages and any compliance requirements.

Next, we write a custom script tailored to your brief – you review and approve it before we move on.

We then create custom graphics from scratch to match your brand and build a detailed storyboard showing exactly how every scene will look, giving your team (including any clinical or legal reviewers) the chance to check accuracy and messaging before animation begins.

Once the storyboard is approved, we produce the full animation with professional voiceover, music and sound design. You review the final video and we make unlimited revisions until you’re completely satisfied.

The whole process is managed through our custom-built project management platform, so communication, feedback and file sharing are simple and transparent – even for global teams working across different time zones.