Product Demo Videos
To showcase your equipment, components, or manufactured products in action – demonstrating capability, quality, and functionality to buyers and distributors who need to see it to believe it.
Manufacturing Video Production
Manufacturing businesses make things that are genuinely impressive – complex machinery, precision-engineered components, innovative products, and sophisticated production processes. The challenge is communicating all of that clearly to the people who matter: buyers, distributors, investors, and the workforce that keeps operations running. At Wyzowl, we’ve spent over a decade helping manufacturers of all kinds – from equipment and industrial products to food, consumer goods, and specialist components – create video that showcases capabilities, wins clients, and keeps teams aligned. Whether your audience is a procurement manager evaluating your equipment, a retailer considering your product, or a new operator learning the production line, we’ll help you make it land.
Rated 5 stars by our customers
2,000+
businesses worldwide since 2011
We’ve created 150+ videos for 50+ manufacturing companies including:
Types of video we create for manufacturing companies
Manufacturers face a unique communication challenge: complex products, technical processes, and diverse audiences – from trade buyers and distributors to operators, engineers, and end consumers. Here are the video formats we create most often for manufacturing businesses.
Explainer Videos
To communicate complex manufacturing processes, product specifications, or technical innovations in a way that’s clear and compelling for a non-specialist buyer or procurement audience.
Training Videos
To onboard new operators, deliver health and safety briefings, and standardise production procedures across shifts, sites, and teams – consistently and at scale.
Testimonial videos
To let clients, distributors, and partners speak to the quality of your products and reliability of your service – providing the third-party credibility that procurement teams need before committing to a supplier.
Promotional Videos
To market your manufacturing business, launch a new product line, or drive awareness of your capabilities among new buyers, distributors, and industry partners.
Configit
Configit came to Wyzowl as they needed a video to help their audience to understand what their solution space product is, how it works and how it benefits manufacturing companies. Wyzowl worked with them to create a short overview that gives clear examples and detail so that the viewer can fully grasp the product and why they need it.
Working with Wyzowl has been seamless, it’s almost as if they’re an internal team. The videos that we’ve created with Wyzowl, we currently have them on our website, but we also use them in different campaigns, different outreach programs, and we also have edited some down to just very short teaser videos that we use in online ads.
The explainer videos that we’ve done have been very popular and have actually helped drive traffic to our website. The pages that they’re on are the two most visited pages on our website.
Manufacturing video examples
Take a look at some of the videos we’ve created for equipment manufacturers, food producers, consumer goods companies, industrial suppliers, and specialist manufacturers. Every video is built around a specific audience and goal – whether that’s impressing a procurement team, training a production line operative, or explaining a technical innovation to a non-specialist buyer.
Safety Chain
This video promotes SafetyChain’s digital plant management platform, helping manufacturers improve production efficiency, quality, compliance and operational visibility through real-time data and connected frontline workflows.
Configit – Solution Space
This video explains how Configit helps manufacturers analyze product variations, identify inefficiencies and optimize production decisions using reliable data across the entire product line.
Assemblyfy
This video promotes Assemblyfy’s smart material handling solution, helping manufacturers improve assembly line efficiency, reduce waste and support Industry 4.0 production through just-in-time delivery and real-time monitoring.
Klecher Tube
This video showcases Klecher Tube, an innovative tube packaging solution designed to improve dispensing efficiency, reduce waste and enhance the user experience across consumer, medical and food products.
Camcraft
This video highlights Camcraft’s advanced precision machining and product development capabilities, helping manufacturers bring complex engineering concepts from prototype to production with greater accuracy, efficiency and reliability.
Configit – CPQ
This video promotes Configit’s CPQ solution, helping manufacturers streamline complex product configuration, pricing and quoting processes while improving sales efficiency and reducing errors across integrated business systems.
Our process
Every manufacturing video we create follows a clear, structured process – with dedicated review stages at every step. Whether you’re creating a single product demo or a full suite of training content for a new facility, you’ll have complete visibility and sign-off before we move forward.
Stage 01
Script
We start with a custom script built around your product, your audience, and the goal of the video. For manufacturing content, this means working closely with your technical and marketing teams to make sure the information is accurate, the language is right for the audience, and the key messages actually land. You review and approve every word before we move to design.
Stage 02
Design
We create custom illustrations and a detailed storyboard from scratch. No templates, no stock assets – every visual is purpose-built to reflect your products, your processes, and your brand. For manufacturers, this stage is particularly valuable: it lets your engineering and product teams review how technical content and machinery will be depicted before a frame is animated.
Stage 03
Sound
We have a professional roster of voiceover artists to match any tone – from authoritative and technical for a B2B equipment demo to clear and direct for a production line training video. We record in multiple languages for manufacturers with international sales teams or multilingual workforces, and handle music and sound design as part of the same fixed price.
Stage 04
Animation
We bring everything together into a polished finished video. You review it, and we’ll make unlimited revisions until you’re completely satisfied – then deliver final files in every format you need, from trade show presentations and sales decks to website embeds, LMS platforms, and social media.
Why manufacturing companies choose Wyzowl
Since 2011, we’ve helped equipment manufacturers, food producers, industrial suppliers, consumer goods companies, and specialist manufacturers create video that communicates quality, capability, and expertise – to every audience that matters. With over 4,000 videos created for more than 2,000 businesses worldwide, we know how to make the complex feel clear and the technical feel compelling.
Deep Manufacturing Experience Since 2011
We’ve worked with manufacturers across a wide range of sectors – from heavy equipment and precision engineering to food production, consumer goods, and specialist industrial components. We understand that manufacturing businesses often communicate with multiple very different audiences simultaneously, and we build every video to speak clearly to its specific viewer – whether that’s a procurement director, a production operative, or a trade distributor.
Supporting Manufacturing Teams Worldwide
We work with clients across more than 40 countries. Our own project management platform makes collaboration, feedback, and approvals straightforward – even when projects involve sales, engineering, marketing, and compliance teams spread across multiple sites or countries.
Animation Built for Complex Products and Processes
Animation is exceptionally well suited to manufacturing content. It lets us show the inside of a machine, illustrate a production process step by step, depict the invisible (heat, pressure, flow, force), and demonstrate a product’s internal workings without the cost and complexity of filming in a production environment. We adapt the visual style to the brief – from clean technical illustration to more commercial, brand-led creative.
Proven Experience With Technical Content
Having produced over 4,000 videos, we’re experienced at translating technically complex products and processes into content that a non-specialist audience can understand and find compelling. We work closely with your product and engineering teams during the scripting and design stages to make sure every detail is accurate – and every explanation actually makes sense.
Data-Driven Video Strategy
We publish the annual State of Video Marketing report – the most widely cited research in the industry. Manufacturing clients benefit from a production partner who understands not just how to make great video, but how trade buyers, distributors, and procurement teams engage with content at different stages of the buying process.
End-to-End Manufacturing Video Expertise
Script, storyboard, animation, voiceover, music, sound design, and delivery – all handled by one team, for one fixed price. No briefing multiple suppliers, no hidden costs, and no uncertainty about what’s included. Just great video, from first brief to final file.
Glassbox
Wyzowl created a series of videos for Glassbox, starting with a hero explainer video to introduce the SaaS platform and sit on the homepage as the primary explainer video. Glassbox went on to commission 10 bitesize feature videos for use on product pages and social media. The videos were crafted to introduce each feature and give a compelling benefit to the audience in just 30 – 40 seconds.
Glassbox created a video outline and the Wyzowl team worked on video scripts, production, and review cycles to ensure quality. Regular communication and feedback guided the project from initial concept to final delivery.
Everything was on time and communication was seamless; they listened to our every request and made all the changes we needed.
Their ability to take complicated products and turn them into simple short (30-40 seconds) videos was impressive.
Useful resources for manufacturing teams
Whether you’re producing your first product demo video or building out a full content strategy, these resources are a useful place to start.
20 of the Best Product Demo Videos of All Time
Browse 20 outstanding product demo videos from real brands – with analysis of what makes each one work. Directly relevant for any manufacturer looking to showcase equipment or products on screen.
10 of the Best Corporate Videos Ever
A curated collection of standout corporate videos – including a manufacturing example from GE – with lessons applicable to any manufacturer looking to communicate capability and credibility.
22 Best Product Launch Videos Ever
Explore 22 compelling product launch videos from real companies – useful inspiration for any manufacturer preparing to introduce new equipment, components, or consumer products to market.
19 Great Examples of Effective Training Videos
See 19 real training videos that work – a valuable reference for manufacturing businesses looking to improve operator training, safety briefings, or procedural content.
50+ Awesome Explainer Video Examples
A large collection of real explainer videos across industries – useful for any manufacturer trying to simplify a complex product or process for a non-technical buyer.
How Much Does an Explainer Video Cost?
A transparent, data-driven breakdown of video production costs – useful for manufacturing marketing teams building a business case for video investment.
Testimonials
See what other companies say about Wyzowl. We’re 5-star rated on Clutch and Google Reviews:
Rated 5 stars by our customers
Frequently asked questions
Got questions about how video works for manufacturing businesses? We’ve answered the most common ones below. If yours isn’t here, get in touch – we’re always happy to help.
What types of manufacturing companies do you work with?
We work across the full range of the manufacturing sector – including equipment and machinery manufacturers, food and beverage producers, consumer goods companies, precision engineering businesses, industrial component suppliers, chemical and materials manufacturers, and specialist OEMs. If your business makes something physical, we’ve almost certainly worked on something similar.
Why is animation particularly well suited to manufacturing video?
Manufacturing often involves products and processes that are difficult or impossible to capture effectively on camera – the inside of a machine, a chemical reaction, a production process that spans multiple stages, or a component that operates under extreme conditions. Animation lets us show all of these clearly, accurately, and compellingly – without the cost, logistics, or safety considerations of filming in an active production environment. It also makes it easy to update content when products or processes change, without a full reshoot.
Can you work with our technical and engineering teams to ensure accuracy?
Absolutely – and we actively encourage this. Our scripting and design review stages are specifically designed to involve the right internal stakeholders before we move to animation. For manufacturing content, that typically means your product managers, engineers, or technical leads reviewing the script and storyboard in detail, so every claim and visual representation is accurate before a frame is produced.
Can you create video for both B2B and consumer-facing audiences?
Yes. Many manufacturers communicate with multiple audiences – trade buyers, distributors, retailers, and end consumers – and the tone, language, and approach for each will be different. We’re experienced at adapting creative to suit the audience, and can produce different versions of a video for different channels from the same brief.
Can you produce training video for large workforces across multiple sites?
Yes. Multi-site training content is something we handle regularly, including through our VideoFlow™ subscription service for teams with ongoing production needs. Whether you need a single induction video or a full suite of operational training content rolled out across multiple facilities, we have the process and capacity to deliver it.
Can you create video in multiple languages for international markets or multilingual workforces?
Yes. We have a professional voiceover roster spanning multiple languages and regional accents, and our animation process makes it straightforward to produce localised versions of the same video for different markets or workforce populations.
How much does a manufacturing video cost?
Pricing starts from £2,000 ($2,700) for a fully animated video, with a fixed price quoted upfront. The final cost depends on the length, style, and complexity of the video. Everything is included – scripting, illustration, voiceover, animation, music, sound design, and unlimited revisions. For teams with ongoing content needs, subscription packages are available via VideoFlow™. Enquire via our pricing page for a tailored quote.
How long does production take?
Most projects are completed within 4–6 weeks from briefing to delivery. We’ll confirm your timeline before we start, and our project management platform keeps everything on track so you always know where things stand.
Simple fixed pricing.
No hidden fees. Ever.
Explainer videos
Explain your product or service with a perfectly crafted elevator pitch.
Demo videos
Demo your software to new prospects or support existing customers.
Testimonial videos
Let your customers do the talking. We record worldwide without travel fees.