Training Video Production

When your team or customers need to learn how to do something – not just understand it – a great training video makes all the difference. Training videos go beyond awareness and explanation: they’re outcome-focused, step-by-step, and designed to change behaviour. Whether you’re scaling team onboarding across a growing workforce or helping new customers get up and running with your product, Wyzowl has been creating training videos since 2011, producing over 4,000 videos for more than 2,000 businesses worldwide.

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Animated Video Showreel
Animated Video Showreel

2,000+

businesses worldwide since 2011

We’ve created animated videos for companies including:

The basics

00:01

What is a training video?

A training video is a video designed with one goal: to teach someone how to do something. Where an explainer video introduces a concept or builds awareness, a training video goes further – walking viewers through a process, building a skill, or guiding them to a specific outcome.

Training videos are typically more detailed and structured than explainer videos, and are often longer or delivered as a series. They’re built around a learning objective: by the end, the viewer should be able to do something they couldn’t do (or couldn’t do as well) before.

They’re used across two main contexts. Internally, businesses use training videos to onboard new team members, develop skills, deliver compliance training, and ensure consistent standards across a distributed workforce. Externally, they help customers learn how to use a product or service effectively – driving adoption, reducing support load, and improving retention.

Common formats include step-by-step process walkthroughs, scenario-based training that plays out real-world situations, software tutorials, product training, and skills development content covering everything from sales technique to customer service behaviours.

Uses

00:02

What can a training video be used for?

Training videos serve two core audiences – your team and your customers. Here’s how businesses use them across both.

Recycle Now

Team Training

From the moment someone joins your business, training videos help you get the right message across – every time, without exception.

New employee onboarding is one of the most common use cases: instead of relying on managers to repeat the same sessions, you create it once and deliver it consistently to every new starter, regardless of when they join or where they’re based.

But team training doesn’t stop at onboarding. When you launch a new product, roll out a new process, or need to upskill your team on a new tool, training videos give you a scalable way to bring everyone up to speed quickly.

And for ongoing development – whether that’s sales skills, compliance, or operational procedures – video gives your team an on-demand resource they can return to whenever they need a refresher.

Harrow Council

Customer Training

A customer who understands your product is a customer who sticks around.

Training videos help you guide new customers from their very first interaction – building awareness of what’s possible, setting expectations, and showing them the value they signed up for.

As they get deeper into your product, more specific training content helps them master individual features and workflows, reducing the friction that leads to support tickets, frustration, and churn.

Whether it’s a quick onboarding walkthrough or a detailed how-to for a specific use case, customer training videos help you scale your customer success effort – delivering the same quality of guidance to every customer, without the overhead of doing it manually each time.

Case study

00:03
Paymentshield

Paymentshield

Paymentshield has partnered with Wyzowl on many videos to train and guide their many advisors on how to introduce the products to their clients. The videos have been used as an internal resource to provide reference and help to the existing team and to assist with onboarding new advisors.

Watch the video

We’ve worked with Wyzowl for almost 10 years on and off.

Their process is amazing and they do all they can to understand what is required.

They’re open to trying to do things differently which we sometimes required.

They take feedback onboard and deliver a finished product that works.

Michaela WalshPartner Content Executive, Paymentshield

Examples

00:04

Training video examples

From employee onboarding to customer product training, these videos show how animation brings learning content to life – clearly, engagingly, and in a way that actually builds knowledge and skills.

Environment Control

Environment Control

This training video covers safe lifting techniques for cleaning staff, including proper posture, safe garbage handling, hazard awareness and injury prevention, helping employees reduce risk and maintain a safe working environment.

IOPC

IOPC

This video shows viewers how to submit a letter of credentials for IOPC Funds’ meetings. The video takes viewers through 5 clear steps and provides additional information to make the process easy for people.

One Love

One Love

This training video introduces One Love’s education platform, showing how individuals can access courses and resources to teach young people about healthy relationships, communication, consent and recognising signs of abuse.

Paymentshield

Paymentshield

This training video explains the three-quote process for home insurance, showing advisors how to present coverage options, adjust excess levels and guide clients toward the most suitable protection for their needs.

University of Nottingham

University of Nottingham

This training video guides students through selecting course modules, explaining how to review requirements, choose options, manage credits and successfully submit final module selections through the online system.

Maven & Smith

Maven & Smith

This training video teaches students how to sort leftover food correctly, explaining share tables, recycling and composting to reduce waste, support others and protect the environment through simple daily actions.

Nikwax

Nikwax

This training video teaches retail staff how to sell waterproof clothing and Nikwax aftercare products, explaining product benefits, customer needs and how to naturally introduce aftercare to improve performance and longevity.

Poppulo

Poppulo

This training video highlights the importance of strategic internal communications, encouraging teams to develop a clear vision, understand employees and build long-term strategies that improve engagement and overall employee experience.

Bayer

Bayer

This training video explains the differences between fleas and lice in pets, including how they spread, signs of infestation and effective treatment and prevention methods to protect both pets and home environments.

Service Credit Union

Service Credit Union

This training video guides members through registering for online banking, including entering account details, creating login credentials, verifying devices and ensuring browser settings for secure, convenient access.

LogMeIn – Slack

LogMeIn – Slack

This training video walks users through installing the Rescue Assist app for Slack, covering how to find the app, review permissions, authorise access and complete the setup process successfully.

Equinix

Equinix

This training video explains how to book travel in Concur, highlighting features like policy guidance, preferred suppliers, cost insights and interactive tools to help employees make compliant, cost-effective travel decisions.

Process

00:05

How we create your training video

Every training video we produce follows a clear four-stage process – with a dedicated review and approval round built in at every step, so you always know exactly where your project stands.

  1. Stage 01

    Script

    Our writers craft a custom script built around your learning objective, your audience, and the specific outcome you want people to achieve. We make sure the content is structured to teach, not just inform. A great training video script is precise, logical, and leaves nothing to chance.

  2. Stage 02

    Storyboard

    We create custom illustrations from scratch – no templates, no stock assets. Every visual is designed to support the learning objective, making abstract processes concrete and keeping viewers engaged from start to finish. You review and approve a detailed storyboard before animation begins, so there are no surprises in the finished video.

  3. Stage 03

    Sound

    We have a roster of professional voiceover artists for you to choose from – spanning dozens of accents, languages and styles. A clear, warm, authoritative voiceover is especially important in training content, where comprehension and trust matter. Music and sound design are added to complete the experience.

  4. Stage 04

    Animation

    We bring everything together into a polished, finished video. You review the final animation and we make unlimited revisions until you’re completely satisfied – then deliver your final files in every format you need, whether that’s for an LMS, your internal intranet, YouTube, or direct download.

Why Wyzowl

00:06

Why choose Wyzowl as your training video company?

Since 2011, we’ve helped businesses of all sizes create training videos that build skills, drive adoption, and deliver consistent results – at scale.

4,000+

videos created since 2011

2,000+

businesses worldwide

40+

countries

  • A Proven Track Record

    Since 2011, we’ve created over 4,000 videos for more than 2,000 businesses across 40+ countries. Our clients range from fast-growing startups to some of the world’s best-known enterprise brands – all choosing Wyzowl because they trust us to get it right.

  • Fixed Pricing. No Surprises.

    Every training video is quoted at a simple, fixed price before production begins – with no hidden fees, no scope creep charges, and no surprises. Whether you need a single video or a full training series, you’ll know exactly what you’re paying from day one.

  • Unlimited Revisions

    We don’t cap the number of revisions you can request. Your complete satisfaction is built into every project, at every stage – from first draft script to final animation. We keep going until you’re genuinely happy.

  • Bespoke Creative. Every Time.

    Every training video we produce is created from scratch. No templates, no recycled assets, no shortcuts. Every illustration, character and scenario is custom-built to your content, your brand, and your audience.

  • The State of Video Marketing

    We publish the annual State of Video Marketing report – the most widely cited research in the industry. When you work with Wyzowl, you’re backed by 12+ years of proprietary data on how audiences engage with, learn from, and retain information through video.

  • End-to-End Service

    From initial brief to final delivery, we handle everything – scripting, illustration, voiceover, animation, sound design and delivery in every format you need. One team, one process, one fixed price.

Case study

00:07
Act!

Act!

Wyzowl worked with Act! on a series of videos to train their audience on the technical detail of a CRM and Marketing Automation. This series was used as education to guide potential customers and provide background understanding of the marketing concepts they support. Wyzowl assisted in ensuring the message was clear, and that the video provided value while still being engaging.

Watch the video

We have collaborated with Wyzowl on several video campaigns and have consistently been impressed with their professionalism, promptness, and quality of video content.

Their experienced team is friendly, accommodating, and highly skilled, delivering numerous videos that we will use for years.

They streamlined the entire process and adapted to any changes that arose midstream. Additionally, they seamlessly managed our time and regional differences, as we are based in the US, without any negative impact on project execution or deliverables.

I highly recommend Wyzowl to any business looking for a video production agency; they make video production feel effortless.

Leslie ReynoldsVP Global Marketing, act!

Resources

00:08

Useful resources

Want to learn more about training videos before getting started? These guides are a good place to begin.

Testimonials

00:09

Testimonials

See what other companies say about Wyzowl. We’re 5-star rated on Clutch and Google Reviews:

Rated 5 stars by our customers

  • Clutch Reviews
  • Google Reviews

We've worked with Wyzowl for almost 10 years on and off. Their process is amazing and they do all they can to understand what is required. They're open to trying to do things differently which we sometimes required. They take feedback onboard and deliver a finished product that works.

Michaela WalshGoogle review · 5 stars

Wyzowl was phenomenal to work with on our product launch videos. Super easy process, smart, agile team. Cant recommend strong enough.

Joe HylandGoogle review · 5 stars

I've been working with Wyzowl for years to create explainer videos and ads. Their team is always professional, prompt, accommodating, and organized. They take the stress and hassle out of the entire video creation process. I know exactly what to expect every time I work with them and the results are always superb. Highly recommend working with them.

Becca NevarezGoogle review · 5 stars

Wyzowl has been absolutely wonderful. We used them for one explainer video so far and not only were they fast, but the quality of the work was exceptional. They took our requests and changes professionally and delivered a product our entire team was in love with. We enjoyed working with them so much, we are working on another project with them right now. Highly recommend them for all your animation needs, you won't find better cost, better customer service, or better quality anywhere else.

Heather LampeGoogle review · 5 stars

We needed 10 demo videos done quickly. Wyzowl really streamlined the process for us, saving us a lot of time and delivering a great series in a timely manner. I highly recommend them for your product demo videos.

Audrey FairbrotherGoogle review · 5 stars

Amazing work! Wyzowl's creativity is outstanding—they exceeded my wildest expectations for our videos. What I appreciated most was their responsiveness...every question was answered promptly by the right team member. This is our second project with Wyzowl, and I can't wait to collaborate again.

Ellen DecareauGoogle review · 5 stars

Wyzowl has been really easy to work with for animated videos. They have been able to consolidate comprehensive information into short scripts and get the point across in animation. My team has stayed consistent over time and are a joy to work with. They also have a great up-front pricing model that allows me to stay on budget.

Bess LauerGoogle review · 5 stars

Working with Wyzowl to create a brand awareness video was great for our team. I had previously worked with Wyzowl, so when the need came up for an explainer animation, I knew just who to have my colleague connect with. The process was easy and Wyzowl delivered creative, captivating, video content that we will be using as Kanopi by Armstrong's featured video on our YouTube and website’s About page. We look forward to sharing the video on our social channels and plan to clip 5-7 sec teasers to drive traffic to our YouTube, shopping collections, and other converting channels. Overall, a smooth process from scripting to finalizing, we are looking forward to working with Wyzowl in the future.

Jaclyn LerashGoogle review · 5 stars

I recently worked with Team Wyzowl, led by Chris, on a video project for one of our customers, and I can't say enough good things about the experience. From our very first call, they totally got what we were looking for. They understood our needs right away, which saved us so much time. :) The turnaround was impressive—they had the first draft ready within a week, and it looked amazing! Our client had quite a few tweaks and minor changes, but Chris and his team were super patient and responsive throughout the entire process. They handled everything with such professionalism and attention to detail. If you're looking for an agency that really gets your vision, delivers on time, and produces top-notch quality, I highly recommend Team Wyzowl. They made the whole experience easy and enjoyable. Thanks again, Chris and team, for your fantastic work!

Madhuri GuramGoogle review · 5 stars

Working with Wyzowl was great – we were impressed at all stages of our project and worked with professionals from the initial brainstorming phase to identify the most suitable narration for us, to story board creation, illustration, voice recording, animation, up until the final product delivery. Our animated video has already reached over 30k views on social media after a couple of months and we’re already starting to see the positive effects. (Linguistics and English Language Department, Lancaster University)

Vittorio TantucciGoogle review · 5 stars

FAQ

00:10

Frequently asked questions

Got a question about training video production? We’ve answered the most common ones below – but if you can’t find what you’re looking for, get in touch and we’ll be happy to help.

What is a training video?

A training video is a video designed to teach someone how to do something – walking them through a process, building a skill, or guiding them to a specific outcome.

Unlike an explainer video, which introduces a concept, a training video is outcome-focused: by the end, the viewer should be able to do something they couldn’t do (or couldn’t do as well) before.

What's the difference between a training video and an explainer video?

An explainer video is designed to help someone understand something – what a product is, how a service works, why something matters.

A training video is designed to help someone do something. Training videos tend to be more detailed, more step-by-step, and often longer or structured as a series.

The two formats complement each other well: an explainer introduces, a training video equips.

How long should a training video be?

It depends on the complexity of the topic. For focused, single-task training, 2-4 minutes is often ideal. For more complex processes or onboarding content, videos of 5-10 minutes are common, or a series of shorter videos each covering one topic. We’ll help you find the right structure for your content during the scripting stage.

Can you create a series of training videos?

Yes – and for many clients, a training series is the most effective approach. Breaking content into shorter, focused modules makes it easier for viewers to follow, retain, and revisit. We can plan and produce a full training series for you, ensuring consistent visual style and tone across every video.

What kinds of training videos do you produce?

We produce training videos for a wide range of use cases, including: employee onboarding, product training for customers, compliance and regulatory training, skills and process training, customer service training, sales training, and software walkthroughs. If you need to teach someone how to do something, we can help.

Can training videos be used inside a learning management system (LMS)?

Yes. We deliver final videos in whatever formats you need, including formats optimised for LMS platforms like Docebo, TalentLMS, Cornerstone, and others. Just let us know how you plan to use the video and we’ll ensure the deliverables work for your platform.

How much does a training video cost?

Training video pricing at Wyzowl starts from £2,000 ($2,700) for a fully animated video, with a fixed price quoted upfront before production begins. The exact cost depends on factors like video length, animation style, and complexity. Every project includes scriptwriting, custom illustration, professional voiceover, animation, music, sound design and unlimited revisions.

For businesses that need an ongoing series of training videos, we also offer subscription packages at a fixed monthly fee. You can make an enquiry and get a price for your project on our pricing page.

How long does it take to produce a training video?

A typical animated training video takes around 6 weeks from brief to delivery, moving through scripting, design, sound, and animation – with a review and approval round at each stage. If you have a specific deadline or need to move faster, we can discuss options to accommodate your timeline.

Do I need to provide a script?

No – scriptwriting is included as part of our process. Our writers will work with you to understand your learning objective, your audience, and the key message you need to land. You’ll review and approve the script before we move to design. If you do have existing content you’d like us to work from, we’re happy to use that as a starting point.

Can you produce training videos in multiple languages?

Yes. We have a roster of professional voiceover artists spanning dozens of languages and accents. If you need to train a multilingual workforce or international customer base, we can deliver versions in the languages you need.

Pricing

00:11

Simple fixed pricing.
No hidden fees. Ever.

Animated Explainer Videos

Explainer videos

Explain your product or service with a perfectly crafted elevator pitch.

Demo Videos

Demo videos

Demo your software to new prospects or support existing customers.

Live Action Videos

Testimonial videos

Let your customers do the talking. We record worldwide without travel fees.

Fill in the form and we’ll be in touch to chat about your project, pricing, and timelines.

Fixed pricing. No hidden fees.

Get a price