Explainer videos
To communicate what your software does, who it’s for, and why it matters – in a clear, compelling 60–90 seconds that gives prospects an instant reason to find out more.
Software & SaaS Video Production
Software can be powerful – but only if people understand what it does, why it matters, and how to get the most from it. Whether you’re a SaaS company competing for attention in a crowded market, a mobile app looking to drive downloads, a desktop software product trying to reduce churn, or an enterprise platform that needs to onboard hundreds of users at scale, video is one of the most effective tools in your arsenal. At Wyzowl, we’ve been creating software and SaaS videos since 2011 – helping companies at every stage, from seed-funded startups to global enterprise platforms, communicate their product clearly, convert more prospects, and keep customers engaged long after they sign up.
Rated 5 stars by our customers
2,000+
businesses worldwide since 2011
We’ve created 2,500+ videos for 1,050+ software companies including:
Types of video we create for software companies
Software businesses need video across the entire customer lifecycle – from first awareness through to activation, adoption, and retention. Here are the formats we create most often for SaaS companies, app developers, and software platforms.
App Demo Videos
To show your software in action – walking prospects through key features, flows, and use cases in a way that makes the value immediately obvious, before they ever sign up or book a call.
Customer Onboarding Videos
To get new users activated quickly and confidently – reducing time to value, cutting support tickets, and improving retention by helping customers get the most from your product from day one.
Testimonial videos
To let your happiest customers speak to the impact your software has had – providing the social proof that reassures hesitant prospects and accelerates purchase decisions.
Social Media Videos
To build brand presence, showcase product features, and engage your audience on LinkedIn, YouTube, TikTok, and beyond – in formats built for the platform and the feed.
Quest
Quest came to Wyzowl in advance of launching a new platform. They needed a video in time for their deadline, which would introduce the new capabilities to their audience. Setting a schedule and planning the requirements Wyzowl created an animated video that sets out the problem Quest audience was facing and the solution their platform offers. The video was ready for use at the Sales Kick Off and for the general launch following.
Wyzowl was always communicating and staying within deadlines. They followed all our feedback without any issues or misunderstandings. Everything went smoothly.
The initial results are very good. Internally, our sales representatives and partners are very happy with the video because it explains our new platform in a very simple manner.
We look forward to working on another production with Wyzowl.
Software video examples
Take a look at some of the videos we’ve created for SaaS platforms, mobile apps, desktop software products, and enterprise technology companies. Every project is built around a specific goal – whether that’s converting a prospect, activating a new user, or reducing churn by helping customers get more from a product they’ve already bought.
Slack
This video explains Slack’s Work OS approach, showing how teams can connect communication, projects, apps and AI-powered workflows in one centralized workspace to improve collaboration and productivity.
Direct Commerce
This video promotes Direct Commerce, an accounts payable automation platform that improves invoice processing, supplier relationships and payment transparency through a supplier-first approach to AP workflows.
If You Review
This video encourages users to regain their Super Reviewer status by contributing product reviews, highlighting how customer feedback helps businesses build trust, improve products and drive purchasing decisions.
Service Credit Union – Mobile App
This video introduces the Service CU mobile banking app, showing users how to manage accounts, transfer money, pay bills and access banking services conveniently from their mobile devices.
Multifactor
This video promotes Multifactor, a secure identity and password management platform that enables safe account sharing, fine-grained access controls and protected AI-powered automation across online services.
Cybsafe
This video promotes Cybsafe, a human risk management platform that helps organizations reduce cyber risk through security awareness training, behavior analytics, phishing simulations and personalized employee support.
Simple Lists
This video promotes Simple Lists, a cloud-based group email management platform that helps organizations improve email delivery, simplify list administration and replace outdated mailing list systems.
Ada
This video promotes Ada, an AI-powered customer service platform that helps businesses automate support conversations, deliver personalized self-service experiences and seamlessly transition customers to live agents when needed.
AI Solutions – AppNeta
This video promotes AppNeta, a network performance monitoring platform that helps IT teams gain visibility into remote work environments, identify connectivity issues and improve end-user experiences across distributed networks.
Archilogic – Workplace Solutions
This video promotes Archilogic’s office visualization solutions, helping businesses transform floor plans into immersive 3D workplace models for planning, collaboration and office optimization.
LOGO.com
This video promotes Logo.com, an online branding platform that helps entrepreneurs quickly create custom logos and brand assets without needing design experience.
Leidos – Software Eating the World
This video highlights Leidos’ agile software development capabilities, showcasing how the company delivers secure, mission-critical software solutions for government, defense and healthcare organizations.
Our process
Every software video we create follows a clear, structured process – with dedicated review stages at every step. Whether you’re creating a single homepage explainer or a full suite of onboarding and training content, you’ll have complete visibility and sign-off before we move forward.
Stage 01
Script
We start with a custom script built around your product, your audience, and the specific goal of the video. For software companies, that means understanding your core value proposition, your ideal customer’s pain points, and the moment in the customer journey the video needs to serve. You review and approve every word before we move to design. For product launches or time-sensitive releases, we’ll work to your deadline from the outset.
Stage 02
Design
We create custom illustrations and a detailed storyboard from scratch. No templates, no stock assets – every visual is purpose-built to reflect your brand and bring your product to life. For software video, the design stage is where the look and feel of your UI, your feature flows, and your product world take shape – and where your product and design teams have the chance to review and shape the approach before animation begins.
Stage 03
Sound
We have a professional roster of voiceover artists to match any tone – from energetic and consumer-facing for a mobile app campaign to calm and authoritative for an enterprise SaaS explainer. We handle music selection and sound design as part of the same fixed price, and record in multiple languages for software companies with international user bases.
Stage 04
Animation
We bring everything together into a polished finished video. You review it, and we’ll make unlimited revisions until you’re completely satisfied – then deliver final files in every format you need, from your homepage and in-app onboarding flows to paid social, YouTube pre-roll, and trade show screens.
Why software companies choose Wyzowl
Since 2011, we’ve created more software and SaaS video than almost any other production company in the world. With over 4,000 videos created for more than 2,000 businesses worldwide – a significant proportion of them software companies – we understand the specific challenges of marketing and communicating a software product, at every stage of the customer lifecycle.
The Most Experienced SaaS Video Team in the Industry
Software is our single biggest area of expertise. We’ve worked with SaaS companies across virtually every vertical – from HR and fintech to cybersecurity, healthcare, project management, and e-commerce – at every stage of growth, from pre-launch startups to publicly listed enterprise platforms. That depth of experience means we understand not just how to make great video, but how to make video that works specifically for software products and software buyers.
Video Across the Entire Customer Lifecycle
Most software businesses need more than one video. A homepage explainer converts prospects. A demo video supports the sales team. An onboarding video activates new users. A feature walkthrough reduces churn. We help software companies think strategically about video across the full lifecycle – and build content libraries that work together, not just in isolation.
Deep Understanding of SaaS Audiences and Buying Behaviour
Software buyers are discerning. They’ve seen a lot of product videos, they can smell generic content from a mile away, and they’re evaluating multiple solutions simultaneously. We know how to cut through – focusing on outcomes over features, leading with the problem before the solution, and building video that makes your product feel like the obvious choice.
Proven Experience Simplifying Complex Products
Many software products are genuinely complex – with deep feature sets, multiple user types, and technical underpinnings that need careful handling in a marketing or onboarding context. Having produced thousands of software videos, we know how to find the right level of detail for the right audience, and how to make a sophisticated product feel instantly understandable without losing what makes it powerful.
Data-Driven Video Strategy
We publish the annual State of Video Marketing report – the most widely cited research in the industry. Software clients benefit from a production partner who doesn’t just make great video, but understands exactly how video performs across different channels, formats, and stages of the software sales and customer success funnel.
End-to-End Software Video Expertise
Script, storyboard, animation, voiceover, music, sound design, and delivery – all handled by one team, for one fixed price. No briefing multiple suppliers, no hidden costs, and no uncertainty about what’s included. Just great video, from first brief to final file.
ServiceAide
Wyzowl partnered with ServiceAide to create a homepage video which would clearly explain their agentic AI software and show their audience how it provides automated first response solutions giving time back to busy teams. The animated explainer video produced by Wyzowl gives an engaging overview of the problem, and the solution ServiceAide provides. It has been used on the website, at trade shows and on social media.
[Wyzowl] were very responsive and cooperative when we had changes. Their turnaround time was impressive and they hardly ever kept us waiting. If they did, they would communicate why or what asset they were waiting on so we were always in the loop.
Aside from their skills which speak for themselves, their entire team is incredibly friendly and easy to work with. They make sure they put their whole heart into your project and don’t stop until you are satisfied. I highly recommend them for any animation needs.
Useful resources for software teams
Whether you’re creating your first explainer video or building out a full content library across the customer lifecycle, these resources are a useful place to start.
23 of the Best SaaS Videos Ever
Browse 23 outstanding SaaS videos from real software companies – including examples from Slack, Zendesk, and Mailchimp – with analysis of what makes each one work.
22 Best Customer Onboarding Videos Ever
See 22 of the best customer onboarding videos from software and app brands – essential viewing for any SaaS company looking to improve activation, reduce churn, and get new users to value faster.
The Ultimate Guide to Onboarding Users With Video
A comprehensive guide to using video throughout your customer onboarding flow – covering strategy, formats, placement, and how to measure impact on activation and retention.
20 of the Best Product Demo Videos of All Time
A curated collection of outstanding product demo videos – useful inspiration for any software company planning a demo or feature walkthrough video.
50+ Awesome Explainer Video Examples
More than 50 real explainer videos across industries – with a strong software and SaaS representation. A great starting point for any company planning a homepage or campaign explainer.
How Much Does an Explainer Video Cost?
A transparent, data-driven breakdown of video production costs across styles and budgets – useful for software marketing teams planning a video brief or building an internal business case.
Testimonials
See what other companies say about Wyzowl. We’re 5-star rated on Clutch and Google Reviews:
Rated 5 stars by our customers
Frequently asked questions
Got questions about how video works for software companies? We’ve answered the most common ones below. If yours isn’t here, get in touch – we’re always happy to help.
What types of software companies do you work with?
We work with software businesses of all kinds and at all stages – from early-stage SaaS startups launching their first product to established enterprise platforms with complex content requirements. We cover every delivery format – web-based SaaS, mobile apps (iOS and Android), desktop software, and hybrid platforms – and virtually every vertical, from HR, fintech, and healthcare to cybersecurity, retail, logistics, and beyond.
What's the single most impactful video for a SaaS company?
For most SaaS companies, the homepage explainer video delivers the biggest return – it sits at the top of the funnel where the volume is highest, and a well-crafted explainer can significantly improve conversion from visitor to trial or demo request. That said, many of our software clients find that onboarding and feature videos have an even greater impact on revenue over time, because they directly affect activation, product adoption, and churn. We’re happy to talk through what would deliver the most value for your specific stage and goals.
How do you show a software product without just filming a screen recording?
This is where animation earns its place for software video. Rather than relying on screen recordings we create custom animated representations of your product: stylised UI, clear feature flows, and visual metaphors that communicate how the product works and why it matters without being constrained by what’s literally on screen. The result is a video that looks polished, feels on-brand, and works as both a marketing and onboarding asset.
Can you create onboarding and in-app video content, not just marketing video?
Yes – and this is an area we specialise in. Customer-facing onboarding video, feature walkthroughs, and help content are some of the highest-ROI video investments a software company can make. We create content that integrates into in-app flows, knowledge bases, and customer success programmes – and we can produce full libraries of modular content efficiently through our VideoFlow™ subscription service.
Can you support a product launch or feature release on a tight timeline?
Yes. We’re experienced at working to defined launch dates – including major product releases, conference deadlines, and campaign go-lives. We’ll confirm your timeline before we start and structure the production process accordingly. If you have a hard deadline, tell us upfront and we’ll plan around it.
We need multiple videos - for marketing, onboarding, and training. Can you handle that?
Yes – and this is exactly the kind of work we’re set up for. Many of our software clients commission multiple videos in a single project, or use our VideoFlow™ subscription service to maintain a steady output of video content across marketing, customer success, and product teams month to month. VideoFlow™ lets you commission a flexible mix of video types each month for a fixed monthly fee – ideal for software companies with an ongoing content pipeline.
Can you produce videos in multiple languages for international markets?
Yes. We have a professional voiceover roster spanning multiple languages and regional accents, and our animation process makes it straightforward to produce localised versions of the same video for different markets. This is something we handle regularly for software companies with global user bases.
How much does a software video cost?
Pricing starts from £2,000 ($2,700) for a fully animated video, with a fixed price quoted upfront. The final cost depends on the length, style, and complexity of the video. Everything is included – scripting, illustration, voiceover, animation, music, sound design, and unlimited revisions. For teams with ongoing production needs, subscription packages are available via VideoFlow™. Enquire via our pricing page for a tailored quote.
How long does production take?
Most projects are completed within 4–6 weeks from briefing to delivery. We’ll confirm your timeline before we start, and our project management platform keeps everything on track so you always know where things stand.
Simple fixed pricing.
No hidden fees. Ever.
Explainer videos
Explain your product or service with a perfectly crafted elevator pitch.
Demo videos
Demo your software to new prospects or support existing customers.
Testimonial videos
Let your customers do the talking. We record worldwide without travel fees.