Attention is the scarcest resource on social media. Your video has roughly two seconds to earn a viewer’s interest before they scroll past – and that’s on a good day. At Wyzowl, we create social media videos built to stop the scroll: thumb-stopping visuals, tight storytelling, and a clear purpose, whether that’s growing brand awareness, driving traffic, or converting viewers into customers. We know what works on social – and we know how to make it.
Rated 5 stars by our customers
2,000+
businesses worldwide since 2011
We’ve created social media videos for companies including:
A social media video is any short-form video created specifically for platforms like Instagram, TikTok, LinkedIn, Facebook, or YouTube – designed to perform within a social feed rather than on a website or in a presentation.
What makes social media video different from other types of video content is context. Viewers aren’t sitting down to watch – they’re scrolling, often without sound, usually on a phone, and making split-second decisions about what’s worth their time. That means every element of the video – the opening frame, the pacing, the captions, the format – has to work harder.
Social media videos can serve a wide range of goals: building brand awareness, promoting a product or launch, driving traffic to your website, generating leads, or simply building an audience around your brand. The right video for you depends on your platform, your audience, and what you’re trying to achieve.
Each social platform has its own culture, format expectations, and audience behaviour. We create videos tailored to where they’ll live – not generic content repurposed and hoped for the best.
Vertical, fast-paced, and built for the Reels and For You feeds. Typically 15–60 seconds, designed to hook immediately and reward viewers who watch to the end. Works for brand awareness, product launches, and direct response campaigns.
A more considered audience with higher tolerance for substance. LinkedIn video rewards clarity and credibility – making it ideal for thought leadership, product explainers, case studies, and B2B brand positioning. Square and landscape formats both perform well.
Still one of the highest-reach platforms for paid social advertising, particularly for reaching older demographics. Facebook video ads work well for retargeting, offers, and direct response where a clear call to action and concise messaging do the heavy lifting.
Rently came back to Wyzowl after numerous previous projects, this time requiring a series of short feature videos to educate their audience on three main products and services they offer. Wyzowl took the brief and planned three 30 second videos that give an insight into the products and the solution they offer. The videos were delivered ready to use on the website, all social channels, at exhibitions and by the sales team in nurture sequences.
I’ve been working with Wyzowl for years to create explainer videos and ads.
Their team is always professional, prompt, accommodating, and organized.
They take the stress and hassle out of the entire video creation process.
I know exactly what to expect every time I work with them and the results are always superb.
Highly recommend working with them.
Unlike an explainer video, which has a single job, social media videos can serve very different business goals. We work with you to understand what success looks like for your campaign before we write a single word of script.
Get your brand in front of new audiences and make it memorable. Awareness videos prioritise visual impact, brand personality, and shareability over direct conversion – building the familiarity that makes everything else in your marketing work harder.
Announce something new or drive urgency around an offer. Launch and promo videos are built around a clear message and a clear call to action – whether that’s visiting your site, signing up, or making a purchase.
Convert viewers into prospects. Direct response social video is designed to generate a specific action – a click, a sign-up, a download. These videos tend to be concise, benefit-led, and built around a strong offer.
Grow a loyal following with consistent, valuable content. Series-based social video builds trust over time – positioning your brand as a go-to voice in your space and giving your audience a reason to keep coming back.
There’s a lot of social media video out there. Here’s what separates the content that gets skipped from the content that gets shared.
The opening frame is everything. A strong visual hook, an unexpected angle, or a question that creates genuine curiosity – something that gives the viewer a reason to keep watching before their thumb moves on.
A landscape video squeezed into a vertical feed loses up to 75% of its screen real estate. We produce every social video in the correct aspect ratio for its platform – square, vertical, or landscape – so it looks intentional rather than adapted.
Whether it’s visiting a page, saving a post, or simply remembering your brand name, every social video should leave the viewer with something to do – or something that sticks. We build that intention into every script.
The majority of social video is watched without audio. Captions, on-screen text, and visual storytelling aren’t optional extras – they’re essential. We design every video to communicate clearly with or without sound.
The brands that win on social media aren’t the ones who occasionally produce something that blows up – they’re the ones who show up consistently with content that’s recognisably theirs. We help brands develop a visual identity for social that works at pace – so every video feels intentional, not one-off.
Social media videos fail when they try to say too much. The most effective content has a single, clear message and every creative decision serves that message. We push back on briefs that try to squeeze too much into a 30-second window.
From animated brand videos to short-form product ads, these examples show what’s possible when social media content is built with purpose.
This video introduces ArchWell Health’s approach to senior primary care, highlighting a more personal, attentive healthcare experience designed to help older adults build stronger relationships with doctors and live healthier lives.
This explainer shows how StretchDollar helps small businesses offer flexible health benefits by setting a pre-tax budget for employees, who can then choose the health plan that best fits their needs.
This video explains how Citizens helps customers manage their finances more effectively, highlighting the benefits of modern banking tools that simplify payments, financing options and everyday money management.
This is a short social cut from a longer explainer video for Dwellcome. The video has music but no voiceover and was intended to be used on social media to support the broader marketing campaign.
This video introduces Innovative Trials’ Navigator service, showing how expert patient recruitment specialists pre-screen candidates and provide dedicated support to improve clinical trial enrollment, enhance participant experience, and reduce dropout rates.
This is a quick and catchy video to promote the Samsung Galaxy range to businesses. This video was used on Samsung mobile social channels to target this audience.
This video introduces MyIns and demonstrates how the platform simplifies insurance management, helping users easily understand, manage and access their insurance information through a streamlined digital experience.
This video explains how Nextempo supports businesses with payroll, HR and employee administration, showing how their services help organisations reduce complexity, stay compliant and focus more on growth.
This video introduces Communyco and shows how its platform helps organisations build stronger communities by improving communication, engagement and collaboration between members through a simple digital experience.
Social media video moves faster than longer-form content – but that doesn’t mean cutting corners. Our process is designed to be efficient without sacrificing quality, with a clear review point built in at every stage.
Stage 01
Our writers craft a script designed for how social media is actually watched – short, punchy, hook-first. We’ll align on the creative concept and visual direction before any design begins.
Stage 02
We create custom illustrations from scratch. No templates, no recycled assets. You review and approve the visual style before animation begins – so what you see is what you get.
Stage 03
We bring everything together – animation, voiceover (where needed), captions, music and sound design – into a polished finished video, delivered in every aspect ratio and format your platforms require. Unlimited revisions until you’re satisfied.
Since 2011, we’ve helped over 2,000 businesses worldwide create video content that gets noticed – and gets results.
4,000+
videos created since 2011
2,000+
businesses worldwide
40+
countries
Since 2011, we’ve created over 4,000 videos for more than 2,000 businesses across 40+ countries. Our clients range from household-name brands to fast-growing startups – all choosing Wyzowl for the same reasons.
Every project is quoted at a simple, fixed price before production begins – with no hidden fees and no scope creep charges. You know exactly what you’re paying from day one.
We don’t cap revisions. Your complete satisfaction is built into every project, at every stage – from first draft script through to final animation.
Every video we produce is created from scratch. No templates, no recycled assets. Every illustration, character and scene is custom-built to match your brand.
We deliver your finished video in every aspect ratio and format your platforms require – vertical, square, and landscape – so you’re covered wherever you post.
We publish the annual State of Video Marketing report – the most widely cited research in the industry. Our clients benefit from strategies backed by 12 years of proprietary data on how audiences actually engage with video content.
Wyzowl created a series of videos for Glassbox, starting with a hero explainer video to introduce the SaaS platform and sit on the homepage as the primary explainer video. Glassbox went on to commission 10 bitesize feature videos for use on product pages and social media. The videos were crafted to introduce each feature and give a compelling benefit to the audience in just 30 – 40 seconds.
Glassbox created a video outline and the Wyzowl team worked on video scripts, production, and review cycles to ensure quality. Regular communication and feedback guided the project from initial concept to final delivery.
Everything was on time and communication was seamless; they listened to our every request and made all the changes we needed.
Their ability to take complicated products and turn them into simple short (30-40 seconds) videos was impressive.
Explore these guides to learn more about social media video and how to make it work for your brand.
The complete, up-to-date guide to video specifications for every major social platform – Instagram, TikTok, LinkedIn, Facebook, YouTube, X, Pinterest and Snapchat. Everything you need to know before you publish.
A practical guide to short-form video across TikTok, Instagram Reels, YouTube Shorts and beyond – covering formats, ideas, examples and what makes short-form content work for brands.
Struggling for content ideas? This guide covers 17 proven Reels formats that businesses are using right now to grow their audience, build brand awareness, and drive engagement on Instagram.
Social media video isn’t just for consumer brands. This guide covers nine formats that work specifically for B2B companies – with real examples from brands using video to reach business audiences on LinkedIn, Instagram and Facebook.
A guide to the trends, formats and strategies shaping social media video marketing right now – including what’s changed, what platforms audiences are spending time on, and how to make sure your content keeps pace.
If you’re thinking about social media video, you need a strategy to make it work. This guide walks you through everything – from setting goals and defining your audience, to choosing the right video types and measuring what success actually looks like.
See what other companies say about Wyzowl. We’re 5-star rated on Clutch and Google Reviews:
Rated 5 stars by our customers
Got a question about social media video production? We’ve answered the most common ones below – but if you can’t find what you’re looking for, get in touch and we’ll be happy to help.
At Wyzowl, our social media video packages start from £2,000 ($2,700). We’ll provide a fixed price upfront based on your exact requirements.
The exact cost depends on factors like video length, animation style, complexity, and how many aspect ratios you need.
For brands that need ongoing social content, we also offer subscription packages at a fixed monthly fee – covering a set number of videos per month.
It depends on the platform. As a general guide: Instagram Reels and TikTok videos perform best at 15–30 seconds; LinkedIn videos tend to do well at 30–90 seconds; YouTube Shorts should be under 60 seconds; Facebook video ads typically work best at 15–30 seconds for cold audiences.
We’ll advise on the ideal length for your platform and goal as part of the brief stage.
We deliver in every aspect ratio your platforms require. Vertical (9:16) for Reels, TikTok and Stories; square (1:1) for feed posts; landscape (16:9) for YouTube and LinkedIn.
We can produce your video in multiple formats from a single production – so you only need to brief us once.
Yes. Captions are essential for social media video – the majority of viewers watch without sound. We include burned in captions and a separate caption file (SRT) as standard in our social media video production service.
Absolutely. Many clients commission ongoing social video content through our subscription packages – a fixed number of videos per month at a fixed monthly fee. It’s a cost-effective way to maintain a consistent presence on social platforms without managing a separate production brief for every video.
We offer character animation, motion graphics, and mixed media styles – all of which work well for social platforms. The right style depends on your brand, your audience, and the message you’re trying to communicate. We’ll advise on the best approach as part of the creative brief.
A typical social media video takes 1–4 weeks from brief to final delivery, depending on length and complexity. For brands with ongoing content needs, our subscription model allows for a faster, more streamlined production cycle as we develop a deep familiarity with your brand.
You can – and we’d recommend briefing for multi-platform use from the start. We produce your video in every aspect ratio you need in a single production run, so the content is optimised for each platform rather than just cropped or letterboxed.
Explain your product or service with a perfectly crafted elevator pitch.
Demo your software to new prospects or support existing customers.
Let your customers do the talking. We record worldwide without travel fees.