Social Media Video Production Company
What is a social media video?
What makes social media video different from other types of video content is context. Viewers aren’t sitting down to watch – they’re scrolling, often without sound, usually on a phone, and making split-second decisions about what’s worth their time. That means every element of the video – the opening frame, the pacing, the captions, the format – has to work harder.
Social media videos can serve a wide range of goals: building brand awareness, promoting a product or launch, driving traffic to your website, generating leads, or simply building an audience around your brand. The right video for you depends on your platform, your audience, and what you’re trying to achieve.
Video for every platform
Instagram, TikTok & YouTube Shorts
Vertical, fast-paced, and built for the Reels and For You feeds. Typically 15–60 seconds, designed to hook immediately and reward viewers who watch to the end. Works for brand awareness, product launches, and direct response campaigns.
A more considered audience with higher tolerance for substance. LinkedIn video rewards clarity and credibility – making it ideal for thought leadership, product explainers, case studies, and B2B brand positioning. Square and landscape formats both perform well.
Rently
Rently came back to Wyzowl after numerous previous projects, this time requiring a series of short feature videos to educate their audience on three main products and services they offer. Wyzowl took the brief and planned three 30 second videos that give an insight into the products and the solution they offer. The videos were delivered ready to use on the website, all social channels, at exhibitions and by the sales team in nurture sequences.
I’ve been working with Wyzowl for years to create explainer videos and ads.
Their team is always professional, prompt, accommodating, and organized.
They take the stress and hassle out of the entire video creation process.
I know exactly what to expect every time I work with them and the results are always superb.
Highly recommend working with them.
What can social media video do for your business?
Brand Awareness
Get your brand in front of new audiences and make it memorable. Awareness videos prioritise visual impact, brand personality, and shareability over direct conversion – building the familiarity that makes everything else in your marketing work harder.
Lead Generation & Direct Response
Convert viewers into prospects. Direct response social video is designed to generate a specific action – a click, a sign-up, a download. These videos tend to be concise, benefit-led, and built around a strong offer.
What makes a social media video actually perform? 🚀
Hook in the first two seconds
Built for the right aspect ratio
A reason to act
Whether it’s visiting a page, saving a post, or simply remembering your brand name, every social video should leave the viewer with something to do – or something that sticks. We build that intention into every script.Designed for sound-off viewing
Consistency over virality
The brands that win on social media aren’t the ones who occasionally produce something that blows up – they’re the ones who show up consistently with content that’s recognisably theirs. We help brands develop a visual identity for social that works at pace – so every video feels intentional, not one-off.One clear message
Social media video examples
From animated brand videos to short-form product ads, these examples show what’s possible when social media content is built with purpose.
Archwell Health
This video introduces ArchWell Health’s approach to senior primary care, highlighting a more personal, attentive healthcare experience designed to help older adults build stronger relationships with doctors and live healthier lives.
Stretch Dollar
This explainer shows how StretchDollar helps small businesses offer flexible health benefits by setting a pre-tax budget for employees, who can then choose the health plan that best fits their needs.
Dwellcome
This is a short social cut from a longer explainer video for Dwellcome. The video has music but no voiceover and was intended to be used on social media to support the broader marketing campaign.
Innovative Trials
This video introduces Innovative Trials’ Navigator service, showing how expert patient recruitment specialists pre-screen candidates and provide dedicated support to improve clinical trial enrollment, enhance participant experience, and reduce dropout rates.
MyIns
This video introduces MyIns and demonstrates how the platform simplifies insurance management, helping users easily understand, manage and access their insurance information through a streamlined digital experience.
Nextempo
This video explains how Nextempo supports businesses with payroll, HR and employee administration, showing how their services help organisations reduce complexity, stay compliant and focus more on growth.
How we create your social media video
Our writers craft a script designed for how social media is actually watched – short, punchy, hook-first. We’ll align on the creative concept and visual direction before any design begins.
We create custom illustrations from scratch. No templates, no recycled assets. You review and approve the visual style before animation begins – so what you see is what you get.
We bring everything together – animation, voiceover (where needed), captions, music and sound design – into a polished finished video, delivered in every aspect ratio and format your platforms require. Unlimited revisions until you’re satisfied.
Why choose Wyzowl for social media video?
A Proven Track Record
Since 2011, we’ve created over 4,000 videos for more than 2,000 businesses across 40+ countries. Our clients range from household-name brands to fast-growing startups – all choosing Wyzowl for the same reasons.Fixed Pricing. No Surprises.
Every project is quoted at a simple, fixed price before production begins – with no hidden fees and no scope creep charges. You know exactly what you’re paying from day one.Unlimited Revisions
We don’t cap revisions. Your complete satisfaction is built into every project, at every stage – from first draft script through to final animation.Bespoke Creative. Every Time.
Every video we produce is created from scratch. No templates, no recycled assets. Every illustration, character and scene is custom-built to match your brand.Multi-Format Delivery
We deliver your finished video in every aspect ratio and format your platforms require – vertical, square, and landscape – so you’re covered wherever you post.Backed by Data
We publish the annual State of Video Marketing report – the most widely cited research in the industry. Our clients benefit from strategies backed by 12 years of proprietary data on how audiences actually engage with video content.
Glassbox
Wyzowl created a series of videos for Glassbox, starting with a hero explainer video to introduce the SaaS platform and sit on the homepage as the primary explainer video. Glassbox went on to commission 10 bitesize feature videos for use on product pages and social media. The videos were crafted to introduce each feature and give a compelling benefit to the audience in just 30 – 40 seconds.
Glassbox created a video outline and the Wyzowl team worked on video scripts, production, and review cycles to ensure quality. Regular communication and feedback guided the project from initial concept to final delivery.
Everything was on time and communication was seamless; they listened to our every request and made all the changes we needed.
Their ability to take complicated products and turn them into simple short (30-40 seconds) videos was impressive.
Useful resources
All Social Media Video Specs (2026)
How to Make Short Form Videos That People LOVE
A practical guide to short-form video across TikTok, Instagram Reels, YouTube Shorts and beyond – covering formats, ideas, examples and what makes short-form content work for brands.
17 Clever Instagram Reels Ideas For Business
9 Social Media Video Ideas for B2B Companies
Social media video isn’t just for consumer brands. This guide covers nine formats that work specifically for B2B companies – with real examples from brands using video to reach business audiences on LinkedIn, Instagram and Facebook.
Video Marketing on Social Media
A guide to the trends, formats and strategies shaping social media video marketing right now – including what’s changed, what platforms audiences are spending time on, and how to make sure your content keeps pace.
The Complete Video Marketing Strategy Guide for 2026
Testimonials
Frequently asked questions
Got a question about social media video production? We’ve answered the most common ones below – but if you can’t find what you’re looking for, get in touch and we’ll be happy to help.
How much does a social media video cost?
At Wyzowl, our social media video packages start from £2,000 ($2,700). We’ll provide a fixed price upfront based on your exact requirements.
The exact cost depends on factors like video length, animation style, complexity, and how many aspect ratios you need.
For brands that need ongoing social content, we also offer subscription packages at a fixed monthly fee – covering a set number of videos per month.
What length should a social media video be?
It depends on the platform. As a general guide: Instagram Reels and TikTok videos perform best at 15–30 seconds; LinkedIn videos tend to do well at 30–90 seconds; YouTube Shorts should be under 60 seconds; Facebook video ads typically work best at 15–30 seconds for cold audiences.
We’ll advise on the ideal length for your platform and goal as part of the brief stage.
What aspect ratio do you deliver social media videos in?
We can produce your video in multiple formats from a single production – so you only need to brief us once.
Do you add captions to social media videos?
Can you produce a series of social media videos?
What animation styles do you offer for social media video?
How long does it take to produce a social media video?
Can I use the same video across multiple platforms?
Need pricing?
Want to get a price for your video project? Click here ->
Simple fixed pricing.
No hidden fees. Ever.
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