Explainer videos
To break down complex legal processes, services, or areas of law into clear, accessible content – helping prospective clients understand what you do and feel confident getting in touch.
Legal Video Production
The legal industry has a communication problem. Complex processes, unfamiliar terminology, and the high stakes involved can make law feel inaccessible – even intimidating – for the clients who need it most. Video changes that. Whether you’re a law firm looking to explain your services clearly, a solicitor building trust with prospective clients, an attorney wanting to stand out in a competitive market, or a legal technology company demonstrating your platform, video helps you communicate with authority, approachability, and clarity. At Wyzowl, we’ve spent over a decade helping legal professionals and legal businesses create video that demystifies the complex and builds the trust that wins clients.
Rated 5 stars by our customers
2,000+
businesses worldwide since 2011
We’ve created 100+ videos for 50+ legal companies including:
Types of video we create for legal companies
From client-facing marketing to internal training and technology demonstrations, legal organisations need video that works across a range of audiences and purposes. Here are the formats we create most often for law firms, solicitors, attorneys, legal advisors, and legal technology companies.
Testimonial Videos
To let satisfied clients speak to the quality and impact of your legal services – providing the social proof that reassures prospective clients at the moment they’re deciding who to trust.
Product Demo Videos
To demonstrate legal technology platforms, practice management tools, or legal SaaS products to law firms and legal departments – showing buyers exactly how your product works and why it matters.
Glassbox
Wyzowl created a series of videos for Glassbox, starting with a hero explainer video to introduce the SaaS platform and sit on the homepage as the primary explainer video. Glassbox went on to commission 10 bitesize feature videos for use on product pages and social media. The videos were crafted to introduce each feature and give a compelling benefit to the audience in just 30 – 40 seconds.
Glassbox created a video outline and the Wyzowl team worked on video scripts, production, and review cycles to ensure quality. Regular communication and feedback guided the project from initial concept to final delivery.
Everything was on time and communication was seamless; they listened to our every request and made all the changes we needed.
Their ability to take complicated products and turn them into simple short (30-40 seconds) videos was impressive.
Legal video examples
Take a look at some of the videos we’ve created for law firms, solicitors, legal advisors, legal technology companies, and in-house legal teams. Every project is tailored to its audience – whether that’s a prospective client who needs reassurance, a new trainee who needs onboarding, or a legal buyer evaluating a new technology platform.
Legalese
This video promotes Legalese, an on-demand legal platform that connects clients with experienced barristers for affordable legal advice, contract reviews and representation without traditional law firm overheads.
Aspirion
This video promotes Aspirion’s complex claims and reimbursement services, highlighting how legal, clinical and AI-driven expertise can help organizations improve claim resolution, reduce administrative burden and maximize recoveries.
LegalEASE
This video promotes LegalEase legal insurance, showing how individuals and families can access affordable legal support for major life events, everyday legal matters and unexpected situations throughout every stage of life.
My Legal Adviser
This video promotes My Legal Advisor, a platform that helps people quickly compare trusted solicitors, receive competitive quotes and securely manage legal services online.
Taylor Wessing – On Your Marks
This video provides guidance for businesses expanding into Europe, covering trademark registration, intellectual property strategy and legal considerations for protecting brands across EU markets.
Magnus Legal
This video introduces Magnus Legal, a nationwide family-run law firm offering a range of legal services backed by decades of experience, fixed fees and a strong focus on client communication and service.
Our process
Every legal video we create follows a clear, structured process – with dedicated review stages built in at every step. For an industry where accuracy, tone, and professional credibility are non-negotiable, this matters. You’ll have full visibility and sign-off at every stage before we move forward.
Stage 01
Script
Our writers create a custom script built around your firm, your audience, and the specific goal of the video. For legal content, we build in a dedicated review stage so your partners, compliance leads, or legal reviewers can approve every word before we move to design. Getting the script right is especially important in the legal sector – precise language and the right professional tone are essential.
Stage 02
Design
We create custom illustrations and a detailed storyboard from scratch. No templates, no stock assets – every visual is built to reflect your firm’s brand and the professional standards your clients expect. You’ll see exactly how the finished video will look before a frame is animated, giving stakeholders a clear opportunity to review and approve the approach.
Stage 03
Sound
We have a professional roster of voiceover artists to match any tone – from authoritative and reassuring for a client-facing explainer to clear and direct for a compliance training brief. We record in multiple languages for firms operating across international jurisdictions, and handle music and sound design as part of the same fixed price.
Stage 04
Animation
We bring everything together into a polished finished video. You review it, and we’ll make unlimited revisions until you’re completely satisfied – then deliver final files in every format you need, from your website and client portal to LinkedIn and digital advertising.
Why legal companies choose Wyzowl
Since 2011, we’ve helped law firms, solicitors, attorneys, legal advisors, and legal technology companies create video that communicates with authority, builds trust, and wins clients. With over 4,000 videos created for more than 2,000 businesses worldwide, we understand how to make complex information feel clear – and how to make a legal brand feel both credible and approachable.
Deep Legal Industry Experience Since 2011
We’ve worked with legal organisations across a wide range of practice areas and business models – from high street solicitors and regional law firms to international practices, legal tech companies, and in-house legal teams at large enterprises. We understand the professional standards the legal sector demands, and we build every video to meet them.
Supporting Legal Teams Worldwide
We work with clients across more than 40 countries. Our own project management platform makes collaboration, feedback, and approvals straightforward – even when projects involve multiple partners, practice area leads, and compliance reviewers spread across different offices or jurisdictions.
Clarity Without Compromising Credibility
The most common challenge in legal video is striking the right balance: making content accessible to a non-legal audience without undermining the firm’s professional authority. This is something we’ve refined across hundreds of projects. We know how to simplify without dumbing down, and how to communicate warmth and approachability without losing the gravitas that legal clients expect.
Proven Experience With Regulated and Sensitive Content
Having produced over 4,000 videos, we’re experienced at handling content where accuracy is critical and professional standards are high. Our process includes dedicated review stages at script and animation level – so your partners, compliance team, or professional indemnity advisors can be confident in everything that goes out under your firm’s name.
Data-Driven Video Strategy
We publish the annual State of Video Marketing report – the most widely cited research in the industry. Legal clients benefit from a production partner who understands not just how to make great video, but how different audiences engage with content and what drives prospective clients to take action.
End-to-End Legal Video Expertise
Script, storyboard, animation, voiceover, music, sound design, and delivery – all handled by one team, for one fixed price. No briefing multiple suppliers, no hidden costs, and no uncertainty about what’s included. Just great video, from first brief to final file.
Kanopi by Armstrong
Kanopi required an explainer video that would introduce their ceiling and wall products, helping their customers to navigate the website and show the extent of their product ranges. Wyzowl worked with the team to understand the audience and the requirements, creating a video that has had more than <strong>4 million views</strong> on YouTube.
Working with Wyzowl to create a brand awareness video was great for our team. I had previously worked with Wyzowl, so when the need came up for an explainer animation, I knew just who to have my colleague connect with.
The process was easy and Wyzowl delivered creative, captivating, video content that we will be using as Kanopi by Armstrong’s featured video on our YouTube and website’s About page. We look forward to sharing the video on our social channels and plan to clip 5-7 sec teasers to drive traffic to our YouTube, shopping collections, and other converting channels. Overall, a smooth process from scripting to finalizing, we are looking forward to working with Wyzowl in the future.
Useful resources for legal teams
Whether you’re producing your first firm video or building a broader content strategy, these resources are a useful place to start.
15 Best Law Firm & Legal Videos
Browse 15 outstanding legal videos from real firms and legal brands – with analysis of what makes each one work and what you can take from them for your own video brief.
50+ Awesome Explainer Video Examples
A curated collection of over 50 explainer videos across industries – useful inspiration for any law firm or legal advisor looking to simplify a complex service or process on screen.
28 of the Best Testimonial Video Examples
See how brands use real client stories to build trust and drive decisions – with 28 examples and analysis of what makes each one effective. Highly relevant for firms where reputation and word of mouth are everything.
10 of the Best Corporate Videos Ever
A collection of standout corporate videos with lessons applicable to any professional services firm looking to communicate credibility and culture through video.
The Complete Video Marketing Strategy Guide
A practical guide to building a video marketing strategy from scratch – covering planning, content types, distribution, and how to measure what’s working. Useful for firms approaching video strategically for the first time.
How Much Does an Explainer Video Cost?
A transparent, data-driven breakdown of video production costs across styles and budgets – so you can plan your legal video project and build a business case with confidence.
Testimonials
See what other companies say about Wyzowl. We’re 5-star rated on Clutch and Google Reviews:
Rated 5 stars by our customers
Frequently asked questions
Got questions about how video works for legal firms and organisations? We’ve answered the most common ones below. If yours isn’t here, get in touch – we’re always happy to help.
What types of legal organisations do you work with?
We work across the full range of the legal sector – including high street solicitors, regional and national law firms, international practices, barristers’ chambers, legal aid providers, in-house legal teams, legal technology companies, and legal services platforms. Whether your audience is individual consumers, businesses, or other legal professionals, we’ve almost certainly worked on something similar.
How do you make legal content feel accessible without undermining our professional credibility?
This is the central challenge of legal video, and it’s one we’ve worked through many times. The key is in the scripting – using plain language that genuinely explains rather than oversimplifies, and framing your expertise through the client’s perspective rather than the firm’s. We also work closely with your team during the review stage to make sure the tone is right for your audience and practice area. The result is content that feels both approachable and authoritative.
Can you produce videos that comply with SRA or other regulatory requirements?
We’re experienced in working with regulated professional services content. Our process includes a dedicated script review stage so your partners, compliance team, or professional indemnity leads can approve messaging before we move to animation. We always recommend involving the right reviewers early in the process – and our project management platform makes that straightforward.
Do you create videos for specific practice areas, such as personal injury, employment law, or conveyancing?
Yes. We create practice area-specific video regularly – from consumer-facing explainers about the conveyancing process to B2B content for employment law or corporate advisory services. Different practice areas have different audiences and different communication challenges, and we tailor every script and visual approach to reflect that.
Can you produce video content for legal technology companies and legal SaaS platforms?
Yes. Demo and explainer video for legal technology is a common brief for us. We understand how to frame a legal tech product compellingly for a law firm buyer – focusing on the workflow improvements, time savings, and risk reduction that matter most to legal professionals, rather than just listing features.
Can you create videos for international markets or in multiple languages?
Yes. We have a professional voiceover roster spanning multiple languages and regional accents, and our animation process makes it straightforward to produce localised versions of the same video for different jurisdictions or markets. This is something we handle regularly for international firms and legal technology companies with a global client base.
How much does a legal video cost?
Pricing starts from £2,000 ($2,700) for a fully animated video, with a fixed price quoted upfront. The final cost depends on the length, style, and complexity of the video. Everything is included – scripting, illustration, voiceover, animation, music, sound design, and unlimited revisions. For firms with ongoing content needs, subscription packages are available via VideoFlow™. Enquire via our pricing page for a tailored quote.
How long does production take?
Most projects are completed within 4–6 weeks from briefing to delivery. We’ll confirm your timeline before we start, and our project management platform keeps everything on track so you always know where things stand.
Simple fixed pricing.
No hidden fees. Ever.
Explainer videos
Explain your product or service with a perfectly crafted elevator pitch.
Demo videos
Demo your software to new prospects or support existing customers.
Testimonial videos
Let your customers do the talking. We record worldwide without travel fees.