Explainer videos, video marketing and what makes people pay attention.
If you’re on the hunt for the top explainer video companies in 2026, you’re in the right spot. Back in 2024, we got in touch with 242 explainer video production companies to answer the question: how much does an explainer video cost?
Ever feel like you're stuck in a rut trying to finish your next business video or make it stand out?
Catching the attention of SaaS buyers can feel like an uphill battle. With complicated products, hard-to-see benefits, and a sea of competitors, it’s tough for brands to connect with people or earn the trust that turns interest into real customers.
Explainer videos are powerful tool to convey complex information in a succinct, engaging manner. They are short, animated videos designed to illustrate a company's product, service, or concept in just a few minutes.
Explainer videos are a powerful tool for conveying complex information in an engaging and digestible format. They offer the perfect blend of clarity and creativity, making them a preferred choice for businesses aiming to communicate their messages effectively.
Explainer videos serve as a powerful tool in modern marketing, designed to convey complex information in a concise and engaging manner. They typically range from 30 to 90 seconds and leverage storytelling, visuals, and sound to captivate and inform an audience.
Video has become one of the most powerful tools in digital marketing. But with that comes a flood of data and not all of it is as straightforward as it looks.
Live streaming has experienced an unprecedented rise over the last few years, evolving from a niche technology to a dominant force in digital marketing and audience engagement.
Explainer videos have become a fundamental tool for marketing and education, providing a concise and engaging way to present complex ideas.
Short-form videos have emerged as a juggernaut, transforming the social media landscape with content that's not only bite-sized but incredibly engaging.
We all feel it... marketing budgets are under constant pressure so getting a good ROI from each asset you create is essential. Explainer videos can be incredibly effective.
Explainer videos are short, engaging videos that clearly explain a product, service, or concept. They use simple language, visuals, and storytelling to help audiences quickly understand and take action.
Capturing and maintaining attention is more important, yet more challenging than ever. The internet is crowded with endless streams of content, and everyone is vying for their piece of the audience's attention.
Over the past decade, mobile usage has skyrocketed, fundamentally transforming how content is consumed. Central to this transformation is the rise of vertical video, an emergent format tailored specifically for the mobile-first audience.
User-Generated Content (UGC) has revolutionized the way brands interact with consumers in the digital age. Defined as any form of content created by users, rather than brands, UGC encompasses images, videos, reviews, testimonials, and blogs.
The digital landscape is ever-evolving, and artificial intelligence (AI) is at the forefront of this change, particularly in the realm of video marketing. With advancements in AI technology, video marketing is undergoing a significant transformation.
In this article we’re going to take a look at how to use background music in your videos. Although it’s only in the background, music can make or break your video marketing campaigns.
In this article we are going to take a look at 9 of the best startup videos ever!
In this article we are going to take a look at 23 of the best tourism and travel videos ever! We've updated this article for 2026 to make sure we're giving you the best and most relevant videos to get inspiration from.
If you want something to get you in the Christmas spirit, or need some video marketing inspiration, check out our ultimate list of this year's Christmas ads.
In this quick guide, we’re going to give you all of the important information you need to post your videos across all of your social media channels.
In this article we’re going to show you how to add chapters to YouTube videos in 2026. Yes, YouTube is still wildly popular in 2026, and - even with the rise in short-form content - this video giant is going nowhere soon.
Instagram is an extremely popular social media platform, and videos have long surpassed images as the preferred type of content on the channel. And with that popularity also comes a lot of competition.
In this article we’re going to review ClickMeeting - taking into consideration pricing, features, and more - to see if it’s a tool that you need for your business in 2026.
In this article we’re going to take a look at different ways you can use video as an internal communications tool. Videos are being used far and wide by marketers to increase brand awareness and support customers.
In this article we’re going to show you how to make reels on Instagram quickly and easily! Having a video presence on social media is absolutely crucial for the success of your business, especially if you’re in the B2C space.
In this complete guide to sound effects we’re going to give you the lowdown on all things SFX. SFX stands for sound effects, and they’re a hugely important part of cinema.
In this article we’re going to take a look at 17 clever instagram reel ideas that you can use to promote your business on social media.
In this article we’re going to explain how to ask for a testimonial. It can feel a little awkward asking your customers for something in return after you’ve delivered your product or service.
There’s no specific number on how many views on YouTube is deemed ‘successful’, but the idea is that, the more the better! So if you’re looking for a tool to help you get more views, you may have come across vidIQ.
With organic reach in seemingly perpetual decline, businesses have become increasingly dependent on ads to generate traction on social media.
There was a time when subtitles and closed captions were pretty much limited to foreign films and silent movies…but, nowadays, they’re critical for all sorts of different video content.
Adding subtitles to your YouTube videos is a great way to increase the accessibility of your video content.
In this article we’re going to take an in-depth look at YouTube Shorts and TikTok to help you decide which is the better platform to market your business in 2026.
Unless you’ve been living under a rock (and missed our AI marketing statistics!) you’ll be well aware that AI content tools are on the rise.
In a world where video content is king, subtitles and closed captions have become an essential component of the viewing experience.
In this article we’re going to review Livestorm - taking into consideration pricing, features, and more - to see if it’s a tool that you need for your business in 2026.
In this article we’re going to review Synthesia - taking into consideration pricing, features, and more - to see if it’s a tool that you need for your business in 2026.
In this article we’re going to review CapCut - taking into consideration pricing, features, and more - to see if it’s a tool that you need for your business.
If video isn’t the main focus of your marketing strategy yet then… WHAT ARE YOU DOING?! Sorry for yelling.
In this article we’re going to review Demio - taking into consideration pricing, features, and more - to see if it’s a tool that you need for your business.
AI tools are popping up everywhere these days. In fact, according to our AI in Marketing Statistics 2024, 80% of marketers have used - or currently use - AI tools to help them create marketing content.
In this article we’re going to review EverWebinar - taking into consideration pricing, features, and more - to see if it’s a tool that you need for your business.
A great YouTube banner is a great first impression for your channel: it sends a clear message that your channel is well-maintained, well-loved and worthy of your viewers' time!
YouTube is the biggest player in the online video space. (It’s not even close!) But there are other sites, too.
When it comes to building great teams and keeping them together, company culture is critically important. Being clear about your company’s culture can also help you attract the right hire, which is so important for retention and morale within your organisation.
In this article we’re going to review WebinarJam - taking into consideration pricing, features, and more - to see if it’s a tool that you need for your business.
In the world of video - just as in the wider world of work - a quiet revolution has been brewing over recent years: a shift from real-time interactions, to a more flexible and convenient approach.
In this article we’re going to compare the best free video joiner software and platforms in 2026. Video use is at an all-time high, with 91% of businesses using video as a marketing tool.
In this article we’re going to review Jasper.ai to find out everything you need to know about this tool. It’s an exciting time for AI tools, and Jasper.
Here at Wyzowl, we know video. The good, the bad and even the just, meh. We’ve made thousands of videos ourselves and not to brag we’ve watched even more.
In this article we’re going to take a look at everything you need to know about Wondershare Filmora, including pricing, features, and more! With that popularity comes a lot of competition.
So, you’re ready to make video work harder for your brand in 2026? Perfect, this guide has everything you need to plan, create, and launch a strategy that gets real results.
In the world of video - just as in the wider world of work - a quiet revolution has been brewing over recent years: a shift from real-time interactions, to a more flexible and convenient approach.
Kinetic typography is a diverse visual story-telling technique. And it’s been in use for as long as there has been video - evolving over the years and being utilised in a wide variety of ways.
In the fast-paced world of marketing, where capturing attention is paramount, software demo videos have emerged as a powerful tool for showcasing the value and capabilities of software products.
Product demo videos are an essential tool for businesses to captivate their audience, showcase their offerings, and make a lasting impression. This video type serves as a dynamic window into a product.
Motion graphics are where design, animation, and storytelling collide And, when they’re done right, the results can be unforgettable.
If you’re not familiar with YouTube playlists, it’s time to get on the internet’s most entertaining bandwagon. Why? Well, if you’re interested in something, there’s a YouTube playlist for it.
Are you tired of scouring the internet for the perfect tune to accompany your latest project?
Onboarding – the education that takes place as a new user has an initial experience with your product or service – is often the first impression you make on a customer.
In a world of infinite choice, brand loyalty is in short supply these days. But the payoff for nurturing loyal customers is massive.
Facebook, Instagram, TikTok, X, Threads… There are a lot of social media networks out there these days. So you can be forgiven for letting Pinterest slip under your radar.
Here’s the thing… Every business out there tells potential customers that they can do amazing things for them. The trick is getting people to understand (and believe!)
A powerful testimonial video can make the difference between a product or service that succeeds - and one that fails. Don't believe us?
A great software demo video can act as the ‘how-to’ guide for your product. Only it’s much more flashy and engaging than a written guide!
Video marketing is made for the real estate business: the two go together like bricks and mortar!
CTA stands for ‘call-to-action’. A CTA on a video is one of the most effective ways to increase conversions. Semrush says "CTAs encourage your audience to take deliberate action."
In today's fast-paced digital world, video editors, designers, and content creators are always on the lookout for tools that can make their work easier, faster, and more effective.
Unlock the secrets of top-notch tutorials! In this post you'll find our curated list of 19 of the best tutorial video examples. From savvy strategies to engaging execution, these tutorials set the bar high.
For law firms looking to stand out in an increasingly competitive industry, the secret may lie in two simple words: video marketing.
In this article we’re going to take a look at how to create a case study video in just 10 simple steps. More and more shoppers conduct extensive research before they make a purchase.
In this article we’re going to take a look at AudioJungle, covering everything from pricing, to features, customer support, and more. Music and sound effects are such an important part of video marketing, and shouldn’t be underestimated.
In this article we’re going to look at how to easily create an amazing FAQ video, with a step by step guide and lots of tips and examples!
Your homepage is often the first impression you make on new customers – so obviously, you want it to be great! One of the best ways to do this is with an amazing homepage explainer video.
When it comes to creating stellar training videos that truly teach, it takes more than just pointing a camera at someone talking. The best training videos inform, inspire, and entertain in equal measures.
We all have our favourite apps. The ones we use on a daily basis and can’t imagine life without! But, for most mobile apps, life is surprisingly short.
Transport yourself back to a time before selfies. Before the internet. Before VHS tapes! Yeah, way back. Once upon a time, film was shot on big, bulky cameras.
Have you ever downloaded an app or piece of software and thought… now what?! In all likelihood, you've fallen victim to a lousy (or nonexistent) user onboarding strategy.
Based on our extensive experience creating these amazing videos over the past 14 years+, here are 50 handpicked examples we absolutely love - and we hope will inspire you when it comes to creating YOUR next explainer video.
Sick of wasting time and money creating new videos over and over? Repurposing existing content is the smarter move.
Ever since the first video was posted to YouTube in 2005, the site has been constantly ballooning in size, and so has the world’s love for video content.
Content ID is YouTube’s digital fingerprinting system for identifying and managing copyrighted content.
Trust is one of the most important things for your brand, and one of the best ways to generate trust is through testimonial videos.
In this article we’re going to tell you everything you need to know about YouTube analytics, including the 23 metrics to track for success.
Sharing videos on Instagram is a great way to drive engagement with your followers. In fact, Instagram video posts receive twice the engagement of other types of posts.
Getting your shiny new app into the hands of paying customers is no easy feat. The mobile app market is more crowded than the New York City subway at rush hour!
Onboarding new users is a crucial moment for mobile apps. Those first few minutes after someone downloads your app make all the difference between them becoming devoted users or deleting your app forever.
Whether it’s the funny ones that keep you watching, the weird ones that shock you or the emotional ones that tug on your heartstrings, video ads have a place in marketing.
According to YouTube, 90% of the best-performing videos on the platform have custom thumbnails. And University of Oklahoma research found that people spend only 1.
Luckily, Sarah has six top tips to help you promote your video, take a look... Hi, I'm Sarah from Wyzowl and I'm about to show you how you can promote your video.
So, you’ve got an amazing script for your exciting new explainer video project. All you need now is the perfect voice over artist to deliver your lines.
It’s one of those words that says so much. ‘Onboarding’: it goes much deeper than ‘orientation’ or ‘induction.’ It’s not just about pointing customers in the right direction, or giving them a cursory introduction to your product or service.
When it comes to building a presence on social media, many marketers base their strategy on proven results and industry-wide statistics. That’s no different whether we’re writing a tweet or recording a Snapchat video.
Can you think of the last time you went a whole day without watching a video? According to our 2023 survey on the state of video marketing, people watch an average of 17 hours of online video every week.
If you have a website, it’s highly recommended that you have a sitemap. Sitemaps can be easily interpreted by search engines' automated crawling robots, helping them to determine the theme of your website and eliminating any crawling errors.
A staggering $17.2 billion is generated yearly through crowdfunding in North America alone. This remarkable figure demonstrates the increasing enthusiasm for the model among entrepreneurs and consumers.
For all its many benefits and advocates, Instagram remains a mystery to many businesses. Particularly B2B. How can you reconcile the traditional norms of B2B marketing - straight-laced, professional, formal - with a platform that’s monopolised by influencers, foodie-filters and wanderlust?
Have you ever tried out a new product and felt lost the whole time? Perhaps you poked around for a few minutes to see if you could figure it out yourself, or maybe you completely abandoned the product, never to return again.
Sales teams have long been using video to support their efforts, and for good reason. Video marketing is an incredibly powerful tool that can help you connect with potential customers, build trust, and close deals throughout the buyer's journey.
Looking to generate leads, build thought leadership, make friends and influence people? Webinar marketing might be your secret weapon. In this guide, we’ll walk you through how to plan and promote a truly memorable webinar that works wonders for your brand.
“People buy from people.” It’s an old saying - but, even in today’s high-paced digital world, it often rings true. And in today's busy, B2B world - the video sales letter is the quickest way to establish that personal relationship.
It’s every video marketers dream to strike it big with an ad campaign. But like all dreams worth having, it isn’t easy. Facebook is a saturated battleground for marketers and it can be disheartening to keep striking out with your video ideas.
In this article we’re going to take a look at 29 of the best corporate animation examples ever! Animation can have connotations of childlike whimsy; bringing to mind Saturday morning cartoons, or Pixar movies.
First impressions can mean everything. If your customer has a bad first interaction or struggles to get started with your product, they may not be a customer for long.
Marketing in any industry is all about building awareness and understanding of a product or service. Creating awareness of a product’s full value can be especially challenging for ecommerce brands, as customers can’t physically interact with the item.
Viral marketing videos are the lottery winners of the video marketing world. They are videos that spread rapidly online, often garnering millions of views in a few short days.
In this article we’re going to take a look at Visme, covering everything from pricing, to features, customer support, and more. Visual content is more important than ever.
Are you trying to decide between Visme and Canva? It can be difficult to know which one is the better choice. When it comes to marketing your company or brand, visuals are important.
Have you ever started a video project without having any sort of script in place? If so, you know how quickly things can go awry.
In this article we’re going to take a look at 10 of the best product launch videos EVER. There’s a well circulated statistic that 95% of new products fail.
A storyboard is a sequence of sketches or illustrations that map out the scenes planned for a video.
Want to know how to gain customer trust and confidence, leading to more loyal customers? Follow these 13 actionable methods and you’ll be well on your way to gaining and retaining a loyal fanbase.
In today's competitive job market, it's essential to stand out from the crowd when applying for a new role.
This churn – especially within a user’s first few interactions – is usually due to an uncompelling, confusing or inadequate onboarding experience.
GIFs have become a great marketing tool for modern brands. They’re fun, short bursts of visual content that people love to watch and share, especially on social media.
Video is an incredible way to add to your sales training programmes. But don't just take our word for it!
When you clicked on this article, you made a decision to read it.
The use of LinkedIn video is on the rise. In this article, we’ll share the uses of LinkedIn video, along with several tips to boost the success of your content.
No-one starts out in video marketing wanting to create a video that gets an average amount of views...
Instagram Stories are currently one of the most engaging formats. Today 996 million people use them every day and 58% of users say they’re more interested in a brand after seeing it in a Story.
In this article we’re going to go through everything you need to know about Etsy video as a seller, including specs, tips, and some great examples.
Almost everyone who's internet savvy has heard about "going viral". Going viral means your content resonates so immensely that it becomes the latest big thing across cyberspace.
“You HAVE to try this.” - 5 words that are sure to spark immediate interest in anyone. Whether it’s a TV show, a new restaurant, or a product, when things come recommended we are more likely to try them.
In this article we’re going to take a look at 21 Instagram Story ideas for quick inspiration. Instagram Stories are incredibly popular, with over 70% of users watching them daily.
Let's be real, employee training is a pretty big deal! It's not just about learning new skills to do the job but also about making sure employees are happy, engaged, and invested in their roles.
When you stop to think about it, our lives are just a series of interactions - both micro and macro.
In this article we’re going to take a look at how the YouTube algorithm works in 2024. If you want to be successful on YouTube, then understanding how the algorithm works is a must.
If you use GIFs (i.e. if you’ve been on the internet), you already know how much potential they have to liven up digital conversations.
In this article we’re going to take a look at the 15 best video distribution platforms for video marketing. According to our latest Video Marketing Statistics, a huge proportion of marketers (93%) value video as an important part of their marketing strategy.
It's likely that over the past five to ten years or so, you've probably heard someone talking about cryptocurrency.
If your brand isn’t using video marketing today, you’re being left behind.
Cyber security is one of those things: you only notice it when something goes wrong. It's also a touchy subject. No one wants to feel vulnerable and unsafe.
In this article, we’ve compiled 13 of the best inspirational and motivational videos made by brands - demonstrating just how powerful and evocative great video content can be!
Attention creative job seekers! If you’re still sending out PDF, text-heavy resumes that aren’t getting attention from employers, you’ve come to the right place.
Nonprofit organisations rely solely on donations from the public in order to function and continue to do the work that benefits their cause(s). So you could say that nonprofits depend more on great marketing campaigns than any other industry.
Social media hasn’t been around that long. And yet it’s already an integral part of most people’s daily routines. Of course, as marketers, we already know that.
Livestreaming on YouTube has become increasingly popular over the past few years. It allows creators to broadcast live video to their audience in real time.
It’s easy to think of the company logo as a modern concept. But a little research reveals that it’s almost as old as business itself.
When it comes to making videos, it can be easy to get caught up in the visuals. A video’s style, composition and use of special effects are sometimes the first factors on people’s minds.
In this article we’re going to go through 19 ways to make event marketing a success.
An average of 2,500 new videos are uploaded to YouTube every minute. Getting noticed amongst all that footage is tricky, which is why you’ll need to be highly creative to make your business stand out.
Around the world, video usage has soared over the past few years. If you’re a marketer, you and your team are likely thinking about how to use video to deliver ROI for your business, and you’re not alone.
With 49% of marketers saying visual images are a very important form of content for their business, you need to start taking advantage of royalty free images.
Interactive video has been promising to transform video marketing for...forever. At least that’s what it feels like! And yet, until recently, expense, complexity and just general inertia, have kept it firmly penciled on the drawing board.
Webinar marketing has been around for years - but, far from being yesterday’s news, it seems its popularity is still on the rise.
We've made more than 4,000 explainer videos since 2011, and sound effects are an important consideration in every video.
Marketers sometimes use shock tactics in their video ads to grab people's attention. While shocking ads can be risky, they can also be super effective if done right.
The benefits of video marketing have been written about time, and time, and time again. So one thing is clear: video marketing works. But, how can it help you?
Your explainer video should be an extension of your brand, so choosing the right style is a must! Explainer videos are proven to increase user understanding, improve conversion rates, and reduce support queries.
YouTube is more than just a platform for entertainment - it's also a powerful search engine, second only to Google, and the second most visited website in the world.
Are you tired of producing the same old boring video content? Do you want to spice up your online video marketing strategy and captivate your audience's attention?
If you're struggling with customer experience and customer retention, it can be a really frustrating and worrying time for your business.
The idea of a social media video view sounds simple enough: someone clicks play and you’ve got a view, right? Not necessarily.
If you’re looking to grow your brand then YouTube advertising is a no-brainer. If you need a little convincing, consider this: YouTube is the second-highest ranking website in the world with more than 2 billion monthly active users.
Stories: they're how we make sense of the world. From a young age, stories captivate and teach us our most valuable lessons. They frame the values that are most important to us.
There's no question that video marketing is on the rise.
As interactive video continues to grow in popularity amongst both brands and consumers, many companies are exploring how to add it into their marketing mix.
You've heard the hype - animated video is a powerful way to convey your message and make an impact on your audience. But 'animation' - far from being one specific type of video - is a broad church.
When Instagram introduced video as a new feature on its app all those years ago, we definitely agreed that it was a smart move on their part.
After all the time, money, blood, sweat, and tears you’ve poured into creating your video, finding a video hosting site probably feels like just one more mountain to climb before you can reap the delicious rewards of video marketing.
The current YouTube banner size guidelines for 2026 are as follows: Now, let’s dig into the finer points of YouTube channel art size guidelines.
In this article we’re going to take a look at everything you need to know about HitFilm Pro, including pricing, features, and more! The quality of your video content matters - a lot.
Video is one of the most popular ways to consume content. And YouTube is one of the most popular ways to watch videos, with 85% of US internet users accessing online video through YouTube at least once a week.
In this article we’re going to take a look at 21 of the best YouTube intros. A YouTube intro is a short introductory clip that plays at the beginning of all of a channel’s videos.
If gaining popularity on YouTube is a mystery to you, then you're in the right place!
In this article we’re going to cover everything you need to know about meme marketing, including 18 hilarious examples! Memes are the hieroglyphs of the internet.
Welcome to our comprehensive guide to the 50 best commercials of all time. These ads didn't just sell products; they became cultural landmarks. From hilarious to heartwarming, each commercial on this list has left a lasting impression on audiences worldwide.
Are you ready to see some of the most epic, unforgettable video ads ever made? Whether you're a marketing pro or just a fan of creative content, you're in for a treat.
Feeling like you can't concentrate for more than a few seconds these days? Don't worry, you're not alone! Turns out, humans are now officially worse at focusing than a goldfish.
In this article we’re going to take an in-depth look at both Wistia and Vimeo to give you a complete comparison of the two video hosting sites.
Who doesn't love a GIF?! When words just won't cut it, GIFs step in to communicate what we're trying to say visually. But with so many GIF maker apps out there, which ones should you choose?
In this article we’re going to give you a complete guide to YouTube Shorts. YouTube Shorts have taken the world by storm, attracting more than a billion daily views.
You’ve seen it before. You upload a video to YouTube and are overwhelmed with excitement - only to be let down when that view count spectacularly fails to launch!
Animation has a way of capturing attention and engaging viewers like no other medium can.
YouTube is the second most visited website in the world and is a major player in the video content market. With this platform, brands can engage consumers, create value-adding content, promote their products, and build brand recognition.
You can find out exactly how much time you’ve spent watching YouTube videos. To do this: The most viewed video on YouTube is ‘Baby Shark Dance’ with over 16 billion views.
YouTube demonetization – the bane of every content creator's existence. You pour your heart and soul into crafting engaging videos, only to have your hopes dashed by that dreaded notification.
In this article we’re going to break down the ideal Instagram video length for posts, Stories, Reels and Live video. Video performs incredibly well on Instagram - and marketers are taking note.
If you're in the real estate business, then you know that marketing is essential to success. And one of the most effective real estate marketing tools out there is video.
Have you ever found yourself completely immersed in a movie or online video, only to realise that it's the sound that's truly bringing the story to life?
In June 1833, a strange word appeared in the French newspaper, Le Figaro. Invented by Belgian physicist Joseph Plateau, the "phenakistiscope" was (and still is!)
When’s the last time you read a map? Thanks to Google Maps and other satellite navigation apps, the answer could be never.
In this article we’re going to take a look at 19 of the best video storytelling examples ever. We all know video and story are perfect partners.
There's no doubt that recruitment videos are becoming increasingly popular. In fact, recruitment agencies are already reporting that job adverts get a 34% higher application rate if they include a video.
Marketers: if it isn’t already, Twitch really needs to be on your radar right now. “Twitch? Isn’t that just where people stream themselves playing video games?”
In this article we’re going to take a look at 26 awesome video landing page examples. You’re probably aware by now that video is a powerful marketing tool, and there’s plenty of data to back that up.
With the internet making it easy for customers to compare several businesses at once – and switch from one to the other with a simple tap of their finger – competition has never been fiercer.
Interactive video is a form of media many top brands are using to engage consumers and reach their digital marketing goals. While new, this media is exciting viewers and marketers alike.
Who do you think is a more credible ambassador for your business, you or a satisfied customer? While you clearly know your stuff, that matters little to consumers – they want proof that you’re the real deal.
With consumers watching over a billion hours of YouTube videos a day, the market is only going to become more and more crowded.
As the saying goes, "If you want to go fast, go alone. If you want to go far, go together." This is especially true in the world of video production.
In this article we’re going to take a look at Artlist vs Epidemic Sound to find out which is better for your brand in 2024.
In this article we’re going to take a look at short form video, including the best platforms for sharing short form video content and some examples and ideas to help you with your video marketing strategy.
Looking to build your personal brand, grow your business or simply get your message out there? The answer for many people lies in three simple words: 'create YouTube channel!
Using video in marketing campaigns can humanise organisations and that’s more important in the healthcare industry than most. They can be as simple as introducing a new product or sharing a success story.
Its a fact, video content has become an indispensable part of our daily lives, for entertainment, marketing, education and communication. When it comes to creating videos, two primary approaches dominate the industry: animation and live action.
It may have started as a photo sharing platform - but video is where it's really at on Instagram nowadays. But how do you post a video on Instagram?
In this article we’re going to take a look at Epidemic Sound, covering everything from pricing, to features, customer support, and more. Sound, particularly in marketing content, has been on somewhat of a rocky road over the past few years.
In this article we’re going to cover everything you need to know about small business video marketing. If you have a small business then you need to start investing in video content.
BUT… And we don't blame them. Continually producing great visual content can be time consuming and expensive, but it doesn't have to be.
Have you ever wondered what all the fuss is about when it comes to videos? Maybe you already know what the fuss is about and you just need some amazing stats to convince your boss!
Marketers today know video is a critical component of any successful marketing campaign, and data from brands and consumers alike is proving that to be true.
Every day, you’re exposed to a countless number of ads. And you probably forget most of them. But there are some ads out there that you just never forget.
Creating effective training videos has become a fun and creative way for businesses to train employees on various topics. From new hire onboarding to product training and compliance, training videos provide a way for businesses to disseminate information and keep employees engaged.
YouTube is a competitive battleground for video marketers. So much so, that something as seemingly trivial as your YouTube thumbnail image can actually make a huge difference in the overall success of your videos.
When you’re looking for a reliable graphic design platform, it can be hard to know which one to use. It’s important to choose the right fit for your business because visuals are so important when it comes to marketing campaigns.
In this article, we’re going to take a look at 6 ways to increase your conversion rate with video in 2026. Video is a popular tool for brands looking to improve all kinds of performance metrics, including conversion rate optimisation.
In this article we’re going to take a look at Artlist, covering everything from pricing, to features, customer support, and more. According to our Video Marketing Statistics, 84% of people say they want to see more online videos from brands in 2026.
In this article we’re going to take a look at 3 of the best ways to increase sales with video in 2026. As you may already know, video is an incredible tool for marketing and selling your products.
In this article we’re going to take a look at 4 ways to increase website traffic with video. Eager to know how? Let’s get straight into it… Video has dominated marketing for some time now, with no signs of slowing down.
In this article we’re going to take a look at 8 ways to increase brand awareness with video in 2026. According to our latest video marketing survey, 93% of video marketers say video has helped them increase brand awareness.
When it comes to marketing your business, image is so important. The images and designs you put out to the world help people to form opinions about your brand.
Although embedded videos in emails are credited for encouraging 5x higher open rates with 8x higher open-to-reply rates - only 50% of B2B marketers use video in their email marketing campaigns.
There’s something so appealing about anything that is made ‘just for you’. And that goes for videos too! Personalized video is a relatively new technology that allows businesses to create unique videos for each of their customers.
Whatever your niche or industry, it's really important to have a great design software that can help you to create professional-looking designs. And, for many brands, that's where Canva comes in.
In this article we're going to show you 7 amazing things you can do with an animated explainer video. For most people, animated explainer video has a pretty narrow definition.
Ever wondered how much you can expect to pay for an explainer video? You’re not alone. Explainer video production costs are often shrouded in secrecy.
In a recent Wyzowl survey we found that 9 out of 10 people trust what a customer says about a business more than what the business says about itself.
Although there are plenty of popular video hosting platforms out there, realistically, beginners face two standout choices: YouTube or Vimeo. But which is better?
Video can be a hugely compelling tool in influencing buyer behaviour. Just take this stat for example... So, why should Amazon video ads be any different?
In this article, we’ll show you five brands that have hit the jackpot and secured amazing results thanks to their explainer videos. Think about the last time you came across an interesting product being advertised on social media.
How does your app capture attention? How do you quickly and effectively explain what your app does? How do you convince would-be users to take the plunge and download?
On Thursday, 22nd September 1994, a brand new TV show aired for the first time on NBC.
Whether you’re training a whole new team, a new starter, or you want your current sales team to refresh their skills, training using video is a great idea.
Customer engagement, in simple terms, means an emotional connection between a product or service and its users. If you invest in engagement, you’ll notice customers that stick around for longer because they enjoy using your brand, product, or service.
When it comes to customer service training, video is right up there at the top of the tree. It lets learners understand and visualise the answers to key questions: how should they act in this scenario?
When people watch a great demonstration, you can see something click in their brain. It’s like a lightbulb moment that translates to: I GET IT.
This gives us insight into one of the reasons users may churn. But there could be many more. In this article we’ll be looking at how to understand and, more importantly, how to REDUCE SaaS churn.
In this highly competitive climate for hiring top talent, a strong employee training and development programme is going to set you apart in your industry.
The advancement of our favourite industries would be nothing without the onset of fresh, innovative technology. Despite its ‘old hat' reputation, the real estate industry is no exception to this rule.
Software can be a complicated and, dare we say it, occasionally dry subject to promote. Which is why a well executed software explainer video can work wonders to bring a product to life.
Whatever type of video you’re creating, it’s a no-brainer that you want as many people as possible to watch it, right? It’s a safe bet that very few people would put out video content thinking ‘I hope nobody finds this!’
In this article we’re going to look at how to use video storytelling for your brand. It’s no exaggeration to say that storytelling goes all the way back to the origin of our species.
In this article we’re going to tell you everything you need to know about how-to videos. Videos are the perfect vehicle for how-to content for many reasons.
In this article we’re going to take a look at how to increase sales with video prospecting in 2024. Video is often used as a marketing tool to increase brand awareness and capture the attention of potential customers.
It was all the way back in 1903 that the world was first introduced to the idea of ‘subtitles.’ They were used in Edwin S.
With 87% of marketers admitting that videos give them a good return on investment and 73% of consumers confessing that they prefer to learn about a product or service by…
Smartphones have basically made digital cameras obsolete for the average person. The Samsung Galaxy S21 boasts a 108 megapixel camera with 30x optical zoom, and the ability to shoot 8K video - all with a device you can slip into your pocket!
We all know that video marketing is big business. We know that brands use it to attract audiences, explain products and services, and to educate and support their people.
For the fifth year in a row, learning and development professionals are planning to increase their budget. This could be down to the fact that millennials - people aged 25-40 - now make up the bulk of the working age population.
Alright, we're gonna call it; the world of online video is pretty unfair! How can a video with a kid getting his finger bitten receive millions of views, whilst quality business videos like your own struggle to get anywhere close?
But, why would you want to compress your own videos? Well, you might want to free up some space on your hard drive or phone, to store even more video.
YouTube playlists are a useful marketing tool for all kinds of businesses.
YouTube is a great platform for learning new skills, or improving current ones. You can learn everything from how to bake bread to how to speak Portuguese.
Want to get your viewers to the checkout quicker, easier and with fewer clicks? Shoppable video could be the secret you’ve been waiting for!
Think ‘Boomerang’ and you might first think of the Australian throwing tool, famously designed to return to the thrower - used for centuries for hunting, sport and entertainment.
Imagine this: you’re giving a presentation to your boss, a potential new client, or an important customer. You’re in a groove, and things are going well.
Let's talk about webinars. Over recent years, they've emerged as a go-to strategy for marketers. They can generate leads and brand awareness, build great relationships and develop a sense of thought leadership that's difficult to rival with other marketing techniques.
With more than 1 billion monthly users – 500 million of which are on the app every day – Instagram is one of the most popular social media platforms in the world, second only to Facebook when it comes to engagement.
Now almost 20 years old(!!), YouTube has well and truly come of age.
Wondering how to make your Instagram Stories pop? In this guide, we’ll cover everything you need to know about Instagram Story dimensions, specs, and best practices for 2026.
In this article we’re going to take a look at 20 of the best native advertising examples EVER. The average person is estimated to encounter anything from 6,000 to 10,000 ads per day.
Video is still one of the most popular marketing tools. So it’s more important than ever for you to know how to create professional, engaging, and shareable videos.
Adding subtitles to your videos can be important for a variety of reasons. These include: So how do you do it? In this article we’ll show you how to add subtitles to your videos in just a few short minutes.
Video is one of the most important tools for marketing. Period. If you want your video to stand out it needs to look great and be professional.
Once upon a time, training was the stuff of bulky, dusty manuals and boring classroom sessions. Those days are gone. Now, employee training videos rule the roost.
In this article, we’re going to take a look at how businesses can build a new employee training program for 2024. Training your team effectively can be a challenge, but using video can make it easier, more engaging, and impactful.
‘America runs on Bulova time!’  These five simple words, spoken on July 1, 1941, ushered in a new era of advertising. You see, this was the simple, no-frills script for the world’s first ever video ad.
When snack food giant Doritos turned to online video to promote their new range of ‘Blaze’ chips (it’s like licking a volcano apparently…) they released two short videos to enforce their message.
Did you know that how you onboard your employees can actually impact your retention rate?
Before we get into how to effectively monetize your mobile app, here's a cautionary tale... HQ Trivia was a live quizzing app that anyone could play on their smartphone to win cash prizes.
When Apple first opened its App Store on 10th July 2008, there were around 500 apps available to iOS users.
Skip ad. Close ad. “Ugh, I’m sick of seeing that.” Scroll past. These are all common reactions to video ads on a user’s Facebook feed.
In this article, we're going to take a look at how to build a world-class app marketing plan.
Video content is the new norm. In fact, the average person now consumes around 16 hours of online video content a week. As a result, it’s getting tougher and tougher to WOW audiences with your video ads.
What do Paris Hilton’s debut album and the horror movie sequel The Grudge 2 have in common? They’re both terrifying… ...just kidding. They were two of the first things to ever be advertised on YouTube, all the way back in 2006.
User engagement - the extent to which people actually use and get value from your product - is a key driver of business success or failure.
There’s an old saying that goes, “when you’re advertising to everybody, you’re advertising to nobody.” And that was certainly true for the ill-fated Google Glass.
There are a couple of different ways you can share videos on Instagram. One of the latest features, and one that is snowballing in popularity, is IGTV.
What goes into creating a successful Facebook video ads campaign? How do you get the right message to the right person? How do you achieve maximum impact - and minimum waste?
Did you know that video is Twitter's fastest growing advertising tool, with over 2 billion video views each day? That’s a 67% year-on-year growth, according to Twitter’s internal data.
A conversion funnel for your video ads can help you strategise your efforts so that people who have been researching your brand for months don’t see the same ads as those who have just discovered you.
Social media success is not just for B2C companies. With over 3.
Banner ads have been around for a long time. But traditional static banner ads certainly don’t have the same impact they did 25 years ago.
There’s a Catalan proverb that says: It’s a message that will certainly resonate with sales professionals. Much as we all wish that sales was a linear, straightforward process - the reality is somewhat different.
There’s an old saying that, in business, your job is either to support the customer - or support the person who does.
Did you know… In most cases, content produced by the marketing team can, and should, be used by the sales team as a way to educate and delight customers.
You’ve probably only just got your head around Instagram, Facebook, LinkedIn, Twitter and Snapchat? And now you’ve been tasked with setting up TikTok for your brand too?
Sales training is crucial. But it’s also costly. Video can help with this.
We all appreciate the value of customer feedback in improving our products and services - but what if we told you it could help you improve your videos?
This post was written by Taylor Barbieri - a content marketer for Podia, an all-in-one platform where online courses, digital downloads, and membership websites — alongside their creators — thrive.
Have you ever watched a video to learn how to use a new feature on a software application you use at work? Or to get started on a home project like installing a new deck or replacing a sink?
Nonprofits have never had to work so hard for the attention of their audience. The antidote? Video marketing!
Whether you're looking to buy a new car, a regular house cleaning service, or simply a new show to binge-watch on Netflix – chances are, social proof plays a key part in your decision-making process.
In this article we review the 19 best free stock video and stock footage sites that you should be using this year… According to our latest State of Video Marketing survey, 91% of businesses now use video as a marketing tool.
Want to know how to embed a video in Wordpress? You’re in the right place! And it's not just consumers, search engines love videos, too.
In a world of virtual assistants, smart TVs and drone delivery systems, it’s safe to say that we have short attention spans and limited time as consumers in 2024.
"Send your name and address, along with 50 cents, to Winky Dink, Box 5, New York, 19, New York!"
With smartphones increasingly powerful and affordable, DIY video production has exploded. Amateur and professional videographers now carry a powerful pocket film studio to film, edit and publish their cinematic creations.
Video marketing is on the rise across all forms of digital media, but that’s especially true of social, specifically when it comes to Facebook and Instagram.
Originally published on 27th September 2018 Last updated on 23rd May 2023 Vertical video is on the rise - and brands can’t afford to ignore it much longer!
Training employees is important for many reasons, playing a key role in staff satisfaction, engagement, productivity and retention. But how? Why? And how do you go about doing it?
Interactive video is an innovative way to boost sales, educate customers and engage viewers with unique, engaging branded entertainment.
So, you're looking for a video to showcase your app and you want to know how much that will cost. Trouble is, no one is giving you a straight answer.
It’s clear we love watching video content, and brands are working increasingly hard to make their video content more shareable. Impressive numbers to be sure.
Video is the new normal for social media content, and has been for some time. If you have something to say, you’re better off saying it with video.
Since it first created a buzz among marketers all those years ago, video marketing has become synonymous with promoting businesses. It's true that video is one of the best ways to raise awareness of your brand and increase your sales.
Some things were just made to go together - peanut butter and jelly, action movies and popcorn, video and email marketing...well, maybe not!
An explainer video is a big investment, especially for start-ups and small businesses.
Marketing in the IT industry can be difficult.
When creating an explainer video, there are so many things to think about (the messaging, the graphics, the length) that it can be easy to forget about music.
In this article we're going to take a look at how you can implement user generated content (or UGC) into your video marketing strategy.
In the world of video marketing (or any type of marketing for that matter) your content isn't going to mean a darn thing, unless you promote it.
Video marketing is a competitive gig. Success isn't just about the content of your video - but also how it's presented on the page.
Having employees at their workstation is one thing - but ensuring they're engaged with your overall mission can make a profound difference to your overall business performance.
Let's start with the facts: 1\. YouTube is the second largest search engine in the world. 2\. Since March 2014, the number of people watching YouTube videos has increased by 40% 3\.
So, you're looking for some animated video production software? Great! Animated videos are taking over the video marketing world so it's important to have your own in order to keep up!
As one of the most engaging ways to connect with your audience, a video is a sure-fire way to increase your conversion rates. But how do you make sure you have done everything you possibly can to get the results you want?
Movie trailers and explainer videos actually have a lot in common. After all, movie trailers are all about giving the audience a brief introduction to the 'product' on offer.
The whole idea of ‘getting more downloads’ can seem like an intimidating and even insurmountable task. Every app developer has no doubt considered this question at some point – unfortunately, nagging considerations such as time and cost-effectiveness are never far behind.