Explainer videos
To break down complex security products, services, and threat models in a way any audience can understand.
Cyber Security Video Production
Cyber security companies face a communication challenge like no other – highly technical products, complex threat landscapes, and audiences who need to understand risks without becoming overwhelmed. At Wyzowl, we’ve spent over a decade helping cyber security vendors, managed security service providers, threat intelligence firms, and enterprise IT brands create videos that cut through the complexity and build real confidence in what they do.
Rated 5 stars by our customers
2,000+
businesses worldwide since 2011
We’ve created 150+ videos for 50+ cyber security companies including:
Types of video we create for cyber security companies
Cyber security teams need to communicate on multiple fronts – to prospects who need to understand your product, to customers who need to feel protected, and to internal teams who need to stay sharp. We create a range of video formats to help you do all of it, clearly.
Demo videos
To show prospects exactly how your platform or tool works in real-world scenarios.
Testimonial videos
To let satisfied clients speak to your reliability, responsiveness, and results.
Social media videos
To build brand awareness and educate audiences on security topics across LinkedIn, YouTube, and beyond.
Sales videos
To give your sales team a compelling asset that communicates your value proposition quickly.
Training videos
To help internal teams and customers understand security processes, compliance requirements, and best practices.
Glassbox
Wyzowl created a series of videos for Glassbox, starting with a hero explainer video to introduce the SaaS platform and sit on the homepage as the primary explainer video. Glassbox went on to commission 10 bitesize feature videos for use on product pages and social media. The videos were crafted to introduce each feature and give a compelling benefit to the audience in just 30 – 40 seconds.
Glassbox created a video outline and the Wyzowl team worked on video scripts, production, and review cycles to ensure quality. Regular communication and feedback guided the project from initial concept to final delivery.
Everything was on time and communication was seamless; they listened to our every request and made all the changes we needed.
Their ability to take complicated products and turn them into simple short (30-40 seconds) videos was impressive.
Cyber security video examples
Take a look at some of the cyber security videos we’ve produced for vendors, MSSPs, and enterprise security brands. Every project is tailored to the audience – whether that’s a CISO evaluating a platform or an end user learning to spot phishing attempts.
Cybsafe
This video introduces CybSafe and its behavioural security platform, showing how organizations can strengthen cybersecurity by understanding human risk and helping employees build safer digital habits.
Unibeam
This video introduces Unibeam and its technology platform designed to simplify and modernize beam and structural design processes, helping engineers work more efficiently while improving accuracy and collaboration.
Wordfence
This video explains how Wordfence protects WordPress websites with powerful security tools that detect threats, block attacks and help site owners maintain safe and secure online experiences.
Global Atlantic
This video introduces Global Atlantic and its financial solutions designed to help individuals and institutions secure their financial future through retirement, investment and insurance products built for long-term stability.
Anchor Point Global
This explainer introduces Anchor Point Global and shows how its platform helps organizations manage complex investigations and intelligence data, enabling teams to connect information, uncover insights and make informed decisions.
TPx
This video introduces TPx and its managed IT, communications and cybersecurity services, showing how the company helps businesses modernize technology infrastructure while improving reliability, security and operational efficiency.
Woven
This video introduces Woven and its platform designed to improve hiring by helping companies assess candidates through realistic job simulations and structured evaluations that reveal true skills and potential.
Arkivum
This explainer introduces Arkivum’s data archiving and digital preservation platform, showing how organizations can securely store, manage and protect critical research and long-term data assets.
IRM
This video introduces IRM and its data management solutions designed to help organizations gain control of their information, improve governance and unlock more value from enterprise data.
Our process
Every cyber security video project follows a clear, structured process with dedicated review stages built in at every step. This means your technical, legal or compliance team can sign off on messaging before we move forward – so your final video is accurate, on-brand, and ready for market.
Stage 01
Script
Our writers craft a custom script based on your brief, your product, and your target audience. For cyber security clients, we build in a thorough review stage so your technical and compliance stakeholders can check every claim for accuracy before we move to design.
Stage 02
Design
We create bespoke illustrations and a detailed storyboard from scratch – no stock assets, no templates. Every visual is designed to represent your product and brand faithfully, and gives your team a clear view of the finished video before animation begins.
Stage 03
Sound
We have a roster of professional voiceover artists across a range of styles, accents, and languages. Whether you need a polished enterprise tone or a more approachable voice for end-user training content, we’ll find the right match for your audience.
Stage 04
Animation
We bring everything together into a finished, polished video with custom animation, music, and sound design. You review the final cut and we’ll make unlimited revisions until you’re completely happy – then deliver your final files in every format you need.
Why cyber security companies choose Wyzowl
Since 2011, we’ve helped cyber security brands, vendors, and enterprise IT companies communicate some of the most complex ideas in the business world – clearly and compellingly. With 4,000+ videos created for 2,000+ businesses across 40+ countries, we know how to simplify technical subjects without losing the substance.
Deep Cyber Security Experience Since 2011
Cyber security is a space we know well. We’ve created 150+ videos for 50+ cyber security companies – from early-stage vendors to established global platforms – helping them explain products, train users, and win business.
Supporting Security Teams Worldwide
We work with cyber security companies across more than 40 countries. Our own project management platform makes it simple for distributed teams to collaborate, provide feedback, and approve deliverables – keeping projects moving efficiently wherever your team is based.
Video Styles Suited to Technical Audiences
From clean motion graphics that visualise network infrastructure to product demos and branded explainers, we adapt our creative style to suit your audience. Technical concepts are presented clearly without dumbing them down.
Proven Experience With Complex Content
Cyber security products are rarely simple to explain. With 4,000+ videos under our belt, we have a proven process for taking complex, technical topics and distilling them into messages that resonate – whether the audience is a CISO, an IT manager, or an everyday employee.
Data-driven video strategy
We publish the annual State of Video Marketing report – giving us unique insight into how audiences engage with video content. Cyber security clients can build their video strategy on real performance data, not guesswork.
End-to-End Cyber Security Video Expertise
We handle everything from scripting and storyboarding to animation and final delivery. One team, one process, one fixed price – with no hidden fees and unlimited revisions until you’re completely satisfied.
PAR Technology
Wyzowl created an animated explainer video for PAR Technology to showcase their program management capabilities and highlight how they act as a dedicated partner to their customers. The project included scripting, designing illustrations aligned with PAR’s brand and full animation. The finished video is helping PAR clearly communicate the value of their loyalty and engagement solutions, and has been used across marketing campaigns to support lead generation.
We went through a few iterations for the script, and they were very receptive to our feedback and made edits quickly. We hadn’t used any illustrations in our branding in the past, so they helped us develop the look and feel of those.
The team was impressive. Everyone I’ve had the pleasure of interacting with at Wyzowl has been so kind and genuinely a pleasure to work with. They go above and beyond to learn your business and ensure they are creating high-quality videos.
We used these videos across multiple campaigns, including campaigns run by us and third-party campaigns, which helped generate MQLs. We noticed these measurable outcomes within the first 2–3 months since we used the videos heavily as soon as they were completed.
We also appreciated their very clear and straightforward process and pricing.
Useful resources for cyber security teams
We’ve put together these resources to help cyber security teams get the most from video.
31 Best Cyber Security Videos
Browse 31 real-world examples of cyber security videos from leading brands – from threat awareness campaigns to product explainers – to spark ideas for your own project.
20 of the Best Product Demo Video Examples Ever
A curated collection of the best product demo videos ever made – ideal for cyber security teams thinking about how to showcase their platform or tool in action.
The 10 Best IT Explainer Videos of All Time
See 10 standout IT explainer videos and learn what makes them work – useful inspiration for any cyber security brand looking to explain a complex product clearly.
20 Outstanding Examples of Software Demo Videos
Explore 20 of the best software demo videos from real brands, with analysis of what makes each one effective – great reference for security software companies.
22 of the Best Motion Graphics Videos Ever
See 22 brilliant examples of motion graphics in action – a format especially well-suited to cyber security brands needing to visualise abstract concepts like threat detection or network architecture.
19 GREAT Examples of Effective Training Videos
See 19 examples of training videos that genuinely work – useful for cyber security teams creating security awareness training or compliance content for employees.
Testimonials
See what other companies say about Wyzowl. We’re 5-star rated on Clutch and Google Reviews:
Rated 5 stars by our customers
Frequently asked questions
Got questions about how our video service works for cyber security companies? We’ve answered the most common ones below. If yours isn’t covered, get in touch – we’re happy to help.
What types of cyber security companies do you work with?
We work with a wide range of organisations in the cyber security space – including security software vendors, managed security service providers (MSSPs), threat intelligence companies, endpoint protection brands, identity and access management platforms, and enterprise IT security teams. If your product or service involves protecting people, data, or infrastructure, we can help you explain it.
Can you explain technical security products without oversimplifying them?
Yes – that’s one of the things we do best. Our scriptwriters work closely with your team to understand your product and audience, then craft copy that strikes the right balance: accurate and credible to technical buyers, but clear and compelling to broader audiences.
What's the best type of video for a cyber security product?
It depends on your goal. Explainer videos work well for communicating your value proposition quickly. Demo videos are great for showing how your product works. Motion graphics are ideal for visualising abstract concepts. We’ll talk through your goals during the brief and recommend the format that’s most likely to get results.
How do you handle technical review and approvals?
We build dedicated review stages into every step of our process. Your technical, legal, or compliance stakeholders can review and approve the script before design begins, the storyboard before animation starts, and the final video before delivery. Nothing progresses without your sign-off.
How much does a cyber security video cost?
Pricing starts from £2,000 ($2,700) for an animated video. The final cost depends on length, style, and complexity. Everything is included: scripting, illustration, voiceover, animation, music, sound design, and unlimited revisions. Subscription packages are also available for teams needing regular video output.
How long does a cyber security video take to produce?
Turnaround depends on the length and complexity of the project, but most videos are completed in 4-6 weeks from brief to delivery. We’ll give you a clear timeline upfront so you can plan around it.
Can you create videos for both technical and non-technical audiences?
Absolutely. We regularly create different versions of videos for the same product – for example, a high-level explainer aimed at C-suite buyers and a more detailed product demo for IT decision-makers. We can also produce security awareness and training videos designed for general employees rather than security professionals.
Do you offer multilingual video production?
Yes. We have a global roster of professional voiceover artists and can produce videos in multiple languages. This is especially useful for cyber security brands with an international customer base or global employee training programmes.
Can I use the video across different channels?
Yes. We deliver your final video in all the formats you need – including versions optimised for your website, LinkedIn, YouTube, and sales outreach. Just let us know your requirements and we’ll prepare accordingly.
Can you create a series of videos rather than a single video?
Yes – many of our cyber security clients take a series approach, covering different products, use cases, or audience segments. We also offer subscription packages designed for teams that need to produce video content on an ongoing basis.
Simple fixed pricing.
No hidden fees. Ever.
Explainer videos
Explain your product or service with a perfectly crafted elevator pitch.
Demo videos
Demo your software to new prospects or support existing customers.
Testimonial videos
Let your customers do the talking. We record worldwide without travel fees.