
Explainer videos
To clearly communicate your mission, cause, or programme in a way that’s easy to understand and share.
Charities and nonprofits face a unique challenge: you need to move people – to donate, to volunteer, to care – with content that competes for attention in a noisy world. At Wyzowl, we’ve spent over a decade helping charities, foundations, and nonprofit organisations tell the stories that matter, raise awareness for their causes, and inspire the kind of action that drives real impact.
2,000+
businesses worldwide since 2011
We’ve created 200+ videos for 100+ charities and nonprofit organisations including:
From raising awareness and driving donations to engaging volunteers and communicating your impact – we create videos that help nonprofit organisations connect with the people who matter most to their cause.

To clearly communicate your mission, cause, or programme in a way that’s easy to understand and share.

To power fundraising campaigns and awareness drives – giving supporters a reason to act.

To amplify the voices of beneficiaries, volunteers, and partners who’ve experienced your work first-hand.

Working with a network of over 200,000 global vets to provide education, training and resources, WSAVA needed an explainer video to help them reach more of their audience and show what they can offer. Wyzowl created a short animated video that is engaging and informative, which they have been able to use on their website and social channels to grow their community.
It was a great experience to have our Explainer Video created by Wyzowl.
Not only was the product high quality at an extremely reasonable price but the team are extremely helpful and friendly.
Fantastic company, I would recommend to absolutely everyone.
Take a look at some of the videos we’ve created for charities, foundations, and nonprofit organisations around the world. Every project is shaped around its audience – whether that’s potential donors, volunteers, beneficiaries, or the general public – with storytelling at the heart of everything.

This video introduces Nuru’s mission to end extreme poverty by empowering rural communities with sustainable agriculture, local leadership and economic opportunities that help families build resilience and long-term prosperity.

This video highlights ChildFund’s work supporting vulnerable children and families around the world, showing how community-driven programs improve education, health, protection and opportunities for children to thrive.

This video introduces ILEP and its global partnership of organizations working together to combat leprosy, support affected communities and promote dignity, inclusion and better access to healthcare.

This video explains the Deliver for Good campaign and its mission to advance gender equality by improving access to education, health, economic opportunities and nutrition for girls and women worldwide.

This video showcases Feeding America’s nationwide network of food banks and partners working to tackle hunger, provide meals to families in need and strengthen communities across the United States.

This explainer introduces Humanitru’s platform and shows how it helps nonprofits streamline fundraising, manage donor relationships and strengthen engagement with supporters through a modern, unified system.

This video highlights ITC’s initiatives to support sustainable economic growth, showcasing programs that empower communities, strengthen livelihoods and promote responsible business practices around the world.

This video introduces JustLeadershipUSA and its mission to empower formerly incarcerated leaders to drive criminal justice reform and build a more just and equitable system.

This video highlights the work of The Hope Center, showing how the organization supports individuals and families facing poverty by providing resources, advocacy and pathways toward stability and independence.
Every charity and nonprofit video project follows a clear, structured process with built-in review and approval stages at every step. This means your communications team, trustees, or stakeholders can sign off at each milestone – giving you full confidence in the message before we move forward.
Stage 01
We start by getting under the skin of your cause. Our writers craft a custom script built around your brief, your audience, and the specific action you want people to take. We build in a dedicated review stage so your team can approve the message, tone, and language before anything else begins.
Stage 02
We create custom illustrations and a detailed storyboard from scratch – no templates, no stock assets. Every visual is designed to reflect your brand and support your story, giving your team a clear picture of the finished video before animation begins.
Stage 03
A great voiceover can make or break a charity video. We have a roster of professional voiceover artists – across accents, languages, and styles – to find the right voice for your cause and your audience. Multilingual projects are no problem; we source native-speaking talent wherever it’s needed.
Stage 04
We bring everything together into a polished, finished video with crafted animation, music, and sound design. You review the final video and we’ll make unlimited revisions until you’re completely satisfied – then deliver final files in every format you need, from website ready versions to social cuts.
Since 2011, we’ve helped charities, foundations, and nonprofit organisations communicate their cause clearly, engage their supporters emotionally, and tell the stories that inspire real action. With 4,000+ videos created for more than 2,000 organisations worldwide, we bring proven experience to projects where every word – and every pound of budget – needs to count.
The best charity videos don’t just inform – they make people feel something. We’ve spent over a decade perfecting the craft of emotional storytelling through animation, and we know how to translate a cause into a video that genuinely connects with its audience.
We work with organisations across more than 40 countries. Using our own project management platform, we make collaboration, feedback, and approvals simple – so even distributed or volunteer-led teams can move projects forward efficiently.
In the nonprofit sector, every resource counts. That’s why we work to fixed, all-inclusive pricing – quoted upfront, with no hidden fees, no scope creep, and no surprises. You know exactly what you’re getting and exactly what it costs, from day one.
Whether you’re explaining a nuanced policy issue, communicating a sensitive cause, or making statistics feel human, we know how to turn complexity into clarity. Over 4,000 videos have taught us how to simplify without losing impact.
We publish the annual State of Video Marketing report – giving us unique insight into how audiences engage with video content. Charity and nonprofit clients benefit from strategies informed by real data, not guesswork.
We handle everything from scripting and design to animation and delivery. One team, one process, one price – so your comms team can focus on the cause, not the production.

Wyzowl created an explainer video for Shmoody’s brand new website launch to introduce the app and show the many benefits it offered.
The brief was clear, create an engaging video that shows off the mental health support app both on the website and on social media, with the dual audience of new users and potential investors.
Two versions were delivered, a full length video and a short version for social platforms and paid marketing.
The project management was excellent from start to finish. Every deliverable came through on time (often ahead of schedule), and feedback was handled with care and precision.
They made the whole process feel easy – clear communication, organized revisions, and zero friction. I really appreciated how they balanced keeping the project on track while still being flexible and receptive to creative feedback.
What stood out most to me was how well they balanced creativity with professionalism. They had a real talent for translating complex ideas into clear, visually engaging storytelling. Every detail from pacing to animation to voiceover delivery felt intentional and high quality.
Beyond the work itself, their communication and responsiveness were exceptional. It never felt like I was “just another client.” They really cared about getting it right and went the extra mile to make sure the final product reflected our brand perfectly.
We’ve put together these resources to help charity and nonprofit communicators get the most from video.

Browse 20 standout nonprofit explainer videos and see the storytelling techniques that make them so effective at inspiring action.

A practical guide to nonprofit video strategy – from setting clear goals to promoting your videos and measuring results.

A transparent breakdown of what an animated explainer video costs – useful for charity teams building a business case or working within a budget.

Not sure which video format is right for your campaign or cause? This guide covers 12 different video types and when each one works best.

Discover how organisations use real voices and real stories to build trust, connect with audiences, and drive action.

Everything you need to know to capture compelling beneficiary and supporter stories on video – from choosing the right person to asking the right questions.
Got questions about how our video service works for charities and nonprofits? We’ve answered the most common ones below. If yours isn’t here, please get in touch – we’d love to help.
We create a wide range of videos for the sector – including animated explainer videos to communicate your mission, promotional videos for fundraising campaigns, testimonial videos featuring beneficiaries or supporters, social media content, training and volunteer onboarding videos, and event videos.
If you have a specific idea in mind, get in touch and we’ll talk through what’s possible.
Pricing starts from £2,000 ($2,700) for an animated video. However, the final cost depends on video length, style, and complexity.
Every video includes scripting, custom illustration, professional voiceover, animation, music, sound design, and unlimited revisions.
Subscription packages are also available for organisations with ongoing video needs. Enquire on our pricing page for a quote.
We price our service fairly for all clients, with fixed, all-inclusive quotes and no hidden fees. If you have budget constraints, the best thing to do is get in touch and tell us what you’re working with – we’ll be honest about what’s achievable and find an approach that works.
A fully animated video typically takes around 6 weeks from start to finish, with review stages built in at every step. If you have a campaign deadline, let us know upfront and we’ll do our best to accommodate it.
Absolutely – in fact, this kind of human storytelling is where animated video really shines. We can work with you to craft a script that brings a real story to life in a way that’s sensitive, accurate, and genuinely moving.
Yes – we work with organisations across more than 40 countries. We manage everything through our own project platform, so collaboration is straightforward regardless of where your team is based.
Yes. We have a roster of professional voiceover artists across languages and regional accents. For multilingual campaigns, we can create separate versions of your video for different audiences – all at a fixed price agreed upfront.
Yes. We regularly create videos designed to support fundraising campaigns – whether that’s a short social appeal, a longer explainer about your cause, or a beneficiary story built to prompt donations. We’ll work with you on the script and approach to make sure the call to action lands.
We deliver your video in all the formats you need – whether that’s a standard web version, a square cut for social media, subtitled versions, or broadcast-ready files. Just tell us where you’re planning to use it.
You don’t need to arrive with a script – that’s our job. We just ask you to complete a short brief form and join a kickoff call with our team. From there, we’ll handle the scripting and bring ideas to you for review and approval before anything else begins.

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