Explainer videos
To break down complex policies, products, and processes in a way that’s genuinely easy to understand.
Insurance video production
Insurance companies face a unique challenge: the products you sell are complex, often misunderstood, and rarely exciting to engage with. At Wyzowl, we’ve spent over a decade helping insurers – from global carriers and insurtechs to brokers, MGAs, and comparison platforms – create videos that cut through the complexity, build trust, and drive action. Whether you need to explain a policy, onboard a new customer, or train your team, we know how to make it land.
Rated 5 stars by our customers
2,000+
businesses worldwide since 2011
We’ve created 300+ videos for 50+ insurance companies including:
Types of video we create for insurance companies
From simplifying complex cover and guiding customers through claims to keeping teams compliant and winning new business – we create videos that help insurance companies cut through the jargon and connect with the people they serve.
Customer onboarding videos
To welcome new policyholders and guide them through their coverage from day one.
Testimonial videos
To let satisfied customers tell your story – and build the trust that closes deals.
Demo videos
To show prospective customers exactly how your platform or product works before they commit.
Social media videos
To build brand awareness and reach new audiences across LinkedIn, Instagram, and beyond.
Training videos
To keep your teams up to date on products, compliance requirements, and claims processes.
Paymentshield
Paymentshield has partnered with Wyzowl on many videos to explain their insurance products and also to train and guide their advisors on how to introduce the products to their clients. The videos have been used on their website for their audience and on internal resources to provide reference and help to the team.
We’ve worked with Wyzowl for almost 10 years on and off. Their process is amazing and they do all they can to understand what is required.
They’re open to trying to do things differently which we sometimes required. They take feedback onboard and deliver a finished product that works.
Insurance video examples
Take a look at some of the insurance videos we’ve created for carriers, brokers, insurtechs, and benefits platforms. Every project is tailored to the audience – whether that’s a policyholder who needs reassurance, a prospect who needs clarity, or an employee who needs to stay compliant.
Stretch Dollar
This video tackles the frustrations of traditional health insurance and shows how StretchDollar provides a simpler, more flexible way for small businesses to offer meaningful health benefits to employees.
After, Inc.
This video introduces QuickCover by After, Inc., showing how the platform helps businesses offer fast, seamless product protection and warranty solutions that improve customer experience and drive additional revenue.
Kennion Benefit Advisors
This video introduces Kennion Benefit Advisors and highlights how the firm helps employers design smarter benefits strategies that support employee wellbeing while controlling healthcare costs.
Paymentshield
This video explains how Paymentshield helps homeowners protect what matters most through tailored home insurance solutions designed to give customers confidence that their property and belongings are fully covered.
Paymentshield
This video introduces Paymentshield’s Advisor Hub and shows how the platform helps advisors manage policies, access resources and support clients more efficiently through one central digital workspace.
Brighton Health Plan
This video introduces Brighton Health Plan Solutions and shows how the company helps employers and healthcare organizations deliver smarter, more flexible health plan solutions that improve outcomes and reduce costs.
Our process
Every insurance video project follows a structured process with clear review stages built in. That means your compliance, legal, and product teams can review and approve at every step – giving you complete confidence in the accuracy and tone of the finished video.
Stage 01
Script
We write a custom script based on your brief, your audience, and the key messages you need to land. For insurance clients, we build in a dedicated review stage so your compliance or legal team can approve every word before we move forward.
Stage 02
Design
We create custom illustrations and a detailed storyboard from scratch – no templates, no stock assets. Your team reviews and signs off before a single frame is animated, so there are no surprises at the end.
Stage 03
Sound
We have a roster of professional voiceover artists to match your brand tone, audience, and regional requirements. For multilingual projects, we source native-speaking talent with the right accent and style for each market.
Stage 04
Animation
We bring everything together into a polished, finished video with handcrafted animation, music, and sound design. You review, we revise – unlimited times – until you’re completely happy. Then we deliver in every format you need.
Why insurance companies choose Wyzowl
Since 2011, we’ve helped insurance businesses of all shapes and sizes communicate more clearly through video – from global carriers simplifying their product range to insurtechs explaining a brand-new concept to a sceptical market. With over 4,000 videos created for 2,000+ businesses worldwide, we bring real experience to projects where clarity, accuracy, and trust are everything.
Deep Insurance Experience Since 2011
We’ve created 300+ videos for 50+ insurance companies across the UK, US, and beyond – including carriers, brokers, insurtechs, MGAs, employee benefits platforms, and comparison sites. Insurance is a sector we understand inside out.
Supporting Insurance Teams Worldwide
We work with insurance businesses across more than 40 countries. Our own project management platform keeps collaboration, approvals, and feedback simple – so your teams can move fast without losing control of the process.
Insurance-Focused Video Styles
From clean animated explainers to motion graphics, customer stories, and compliance training content – we adapt our creative approach to suit your audience, whether that’s a retail policyholder or a professional broker.
Proven Experience With Complex Content
Insurance products are rarely straightforward. Having created 4,000+ videos across complex B2B and B2C subjects, we know how to take technical, regulated content and turn it into something people actually want to watch.
Data-driven video strategy
We publish the annual State of Video Marketing report – giving us unique insight into how audiences engage with video. Insurance clients benefit from creative and strategic decisions backed by real performance data.
End-to-End Insurance Video Expertise
We handle everything from scripting and design to animation and delivery. One team, one process, one fixed price – and no surprises along the way.
Stretch Dollar
Wyzowl worked with Stretch Dollar to create a series of introductory and educational videos explaining their small business Health benefits service to their audience. They needed videos that clearly and simply explained complex details while also having personality. The project included scripting, concepting, and design to incorporate their fun mascot, followed by animation to bring each video to life.
Two versions were delivered, a full length video and a short version for social platforms and paid marketing.
Amazing work! Wyzowl’s creativity is outstanding – they exceeded my wildest expectations for our videos. What I appreciated most was their responsiveness… every question was answered promptly by the right team member.
This is our second project with Wyzowl, and I can’t wait to collaborate again.
Useful resources for insurance teams
We’ve pulled together these resources to help insurance marketers, L&D teams, and communications leads get the most from video.
50+ Awesome Explainer Video Examples
See how leading brands use explainer videos to simplify complex ideas – including examples from financial services and insurance.
28 of the Best Testimonial Video Examples
Explore real-world examples of testimonial videos and see how companies use customer stories to build trust and drive conversions.
22 Best Customer Onboarding Videos – EVER!
See how businesses across different sectors use onboarding video to reduce churn and improve the first-impression experience.
How to Train Employees Using Video (5 Ways + Examples)
Five practical ways to use video for staff training – from compliance and product knowledge to onboarding new hires.
The Complete Video Marketing Strategy Guide for 2026
A comprehensive guide to building a video strategy that drives results – from choosing video types to measuring ROI.
The Ultimate Guide to Onboarding Users With Video
A deep dive into using video to improve customer onboarding – including examples, best practices, and what to avoid.
Testimonials
See what other companies say about Wyzowl. We’re 5-star rated on Clutch and Google Reviews:
Rated 5 stars by our customers
Frequently asked questions
Got questions about how our video service works for insurance companies? We’ve covered the most common ones below. If you have something else on your mind, get in touch – we’re happy to help.
What types of insurance companies do you work with?
We’ve worked with a wide range of insurance businesses — carriers, brokers, MGAs, insurtechs, comparison platforms, employee benefits providers, and more. If you’re communicating insurance products or services to any audience, we can help.
Can you handle compliance and legal review as part of the process?
Yes – this is built into our process by default. We include a dedicated review stage at the scripting step so your compliance, legal, or product teams can review and approve the content before we move on. Nothing is finalised without your sign-off.
What kinds of videos do insurance companies typically commission?
The most common requests we get from insurance clients include policy explainer videos, customer onboarding videos, compliance training content, product demo videos, and testimonial videos. We also create social media content, corporate videos, and campaign-specific promotional videos.
How much does an insurance video cost?
Pricing starts from £2,000 ($2,700) for an animated video. The final cost depends on the length, style, and complexity of the project. Everything is included – scripting, custom illustration, professional voiceover, animation, music, sound design, and unlimited revisions. Subscription packages are also available. Enquire via the pricing page for a quote.
How long does it take to produce an insurance video?
A typical animated explainer video takes around six weeks from kickoff to delivery, working through scripting, design, and animation stages with review rounds at each step. Timelines can be adjusted for urgent projects – just let us know your deadline.
Do you have experience with regulated or technical insurance content?
Absolutely. We regularly produce videos covering complex topics like underwriting, claims processes, policy terms, and regulated financial products. Our writers are experienced at making technical content clear without oversimplifying it.
Can you create videos in multiple languages?
Yes. We work with voiceover artists across a wide range of languages and regional accents, and can deliver translated versions of any video. This is particularly useful for global carriers or businesses serving multilingual customer bases.
Can we use the videos across different channels?
Yes – we deliver your finished video in all the formats you need, optimised for your website, email campaigns, social media, internal platforms, and more. We’ll advise on the best approach for each channel if needed.
What if we need to update a video after it's been delivered?
We can help with amends and updates to existing videos – get in touch and we’ll advise on the best approach depending on what’s changed.
Do you only do animated video, or can you produce live-action content too?
We produce both. Alongside our animated videos, we create live-action testimonial videos with our global filming network – no travel fees, wherever your customers or team are based.
Simple fixed pricing.
No hidden fees. Ever.
Explainer videos
Explain your product or service with a perfectly crafted elevator pitch.
Demo videos
Demo your software to new prospects or support existing customers.
Testimonial videos
Let your customers do the talking. We record worldwide without travel fees.