Explainer videos
Explain your product or service with a perfectly crafted elevator pitch.
Original research
Video Marketing Data
For over a decade, Wyzowl has researched how businesses use video, building one of the industry’s most established collections of video marketing data. Here you’ll find our original surveys, benchmark data and research, created to help marketers understand how video is being used, what’s changing and where the industry is heading.
The state of video marketing
Our flagship annual State of Video Marketing report brings together 12 years of comparable data, revealing how businesses use video, where budgets are going and how the industry is evolving.
Benchmark
Benchmark provides a real-time view of how leading companies are using video, with fresh data updated every day. Explore posting frequency, content types and channel activity, then compare companies against their industry peers to uncover trends, opportunities and ideas for your own video strategy.
200+ companies · 4 categories · Updated daily
More original research
9 studies
01 · 128 marketers
AI in marketing statistics
We wanted to know how marketers are using AI tools to do their work. So we asked 128 globally located marketing professionals about their use of AI to support their business marketing.
02 · 242 production companies
How much does an explainer video cost?
Ever wondered how much an explainer video costs? You’re not alone. We contacted 242 explainer video production companies to find out the average cost of an explainer video.
03 · Training
Employee training statistics
We all know employee training is important. It’s a crucial tool in ensuring employees have the skills and knowledge to deliver the best experience for your customers. So how do employees feel about their experience of training in their roles?
04 · Video ads
Video advert statistics
There’s nothing new about advertising; but what is new – and potentially very exciting – is the way modern video advertising lets brands reach highly targeted audiences with beautiful, engaging video content. But what’s the real impact of video ads?
05 · 238 people
Testimonials statistics
Testimonials are often hailed as a great way to showcase happy customers, helping businesses build trust and credibility. But how effective are they in reality? To find out, we surveyed 238 people, and asked them how they felt about testimonial videos.
06 · Mobile apps
Mobile app video statistics
Video is often heralded as a way to help mobile app marketers increase their chances of success; to help educate, inform and persuade people to download – and then support and add value once they do. But what do the numbers say?
07 · Onboarding
Customer onboarding statistics
When thinking about ways to grow a business, most people immediately think about reaching more people and acquiring more sales. But what about new customers? How important is customer onboarding in the user journey?
08 · 212 people
Sales video statistics
Sales is a tough gig – and video is often pitched as a key tool in helping to build confidence, overcome objections and drive sales numbers. But just how effective is it? To find out, we surveyed 212 people, to ask them how they felt about video as a sales tool.
09 · Marketing
Coronavirus & marketing statistics
The coronavirus pandemic has led to an unusual and worrying time for everybody in the world. In this confusing and difficult period, we wanted to try and get a feel for how marketers are responding to the unprecedented challenges they currently face – and how they plan to move forward.
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Demo videos
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Testimonial videos
Let your customers do the talking. We record worldwide without travel fees.