Sales Video Statistics 2020 · 212 people
Sales Video Statistics 2020
Sales is a tough gig – and video is often pitched as a key tool in helping to build confidence, overcome objections and drive sales numbers. But just how effective is it? To find out, we surveyed 212 people in June 2020, to ask them how they felt about video as a sales tool.
94%
of people feel video is a good way to build confidence during the sales process
Wyzowl Sales Video Statistics 2020 n = 212Link
- Respondents
- 212
- Fieldwork
- June 2020
- Audience
- Survey respondents
- Findings
- 10
85%
of sales and marketing professionals feel that sales and marketing could work better together in their business.
89%
of sales and marketing professionals believe marketing supports the sales function in their business ‘quite well’ or ‘very well’.
11%
don’t feel that marketing supports the sales function in their business well at all.
94%
of people feel video is a good way to build confidence during the sales process.
91%
of people feel video is a good way to proactively overcome objections in the sales process.
86%
of people believe that video content helps their audience feel that they will be supported post-sale.
89%
of people believe their business would benefit from using more video in the sales process.
So why aren’t companies using more video as part of the sales process?
Lack of time is the biggest barrier to using more video in sales
Why companies aren’t using more video as part of the sales process
| Answer | Share of respondents |
|---|---|
| Lack of time | |
| Too expensive | |
| Unclear on ROI | |
| Don’t know where to start | |
| Unable to convince key decision makers | |
| Don’t feel it’s needed | |
| Other |
Share and download
59% of people say they lack time to create more video. 38% of people say video is too expensive. 19% of people say they’re unclear on the ROI of video. 16% of people don’t know where to start with creating video. 14% say they can’t convince key decision makers of the value of video. And just 9% of people say they don’t feel video is needed.
In other words – 89% of people would like to make more video to support the sales process, but (for various reasons) aren’t able to do so…
Methodology and citation
We surveyed 212 people in June 2020, to ask them how they felt about video as a sales tool.
Every figure on this page is also available as a spreadsheet, with a link to where it appears.
Each finding has its own link and citation, so you can point readers to the exact figure.
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