Explainer videos
To break down complex financial products and features in a way anyone can understand.
Fintech & Financial Services Video Production
Fintech & financial services companies face a unique challenge: your products are powerful, but explaining how they work – clearly, quickly, and compliantly – is genuinely hard. At Wyzowl, we’ve spent over a decade helping financial businesses, digital banking platforms, payment providers, and investment apps create videos that turn complex features into simple, compelling stories.
Rated 5 stars by our customers
2,000+
businesses worldwide since 2011
We’ve created 300+ videos for 150+ fintech and financial services companies including:
Types of video we create for fintech & financial service companies
From onboarding new users to explaining complex financial products, fintech brands need video that builds trust, drives adoption, and reduces friction at every stage of the customer journey. Here are the video types we most commonly create for financial software & service companies.
Demo videos
To walk prospects through your platform’s core functionality and drive sign-ups.
Customer onboarding videos
To help new users get set up quickly and reduce early drop-off.
Social media videos
To reach new audiences and build brand awareness across LinkedIn, Instagram, and beyond.
Testimonial & case study videos
To build credibility with prospective customers using real client success stories.
Direct Commerce
In advance of launching their brand new product, Direct Commerce commissioned Wyzowl to create a series of videos. Starting with a hero video to use on the website and social media, plus three pillar videos educating their audience on the need for their products. Wyzowl collaborated with the team to plan a concept and then crafted the bespoke videos ready for their launch day, and beyond.
Wyzowl was phenomenal to work with on our product launch videos.
Super easy process, smart, agile team.
Cant recommend strong enough.
Fintech & financial service video examples
Take a look at some of the fintech and financial software videos we’ve created for payment platforms, investment apps, digital banks, and SaaS finance tools. Every project is built around a specific business goal – whether that’s driving sign-ups, reducing churn, or communicating a complex product simply.
Torbridge Capital
This video introduces Torbridge Capital and its tailored financing solutions, showing how the firm helps businesses access flexible capital to support growth, manage cash flow and seize new opportunities.
Conferma Pay
This explainer shows how Conferma Pay enables secure virtual card payments, helping businesses streamline expense management, improve control and simplify payments across travel, procurement and finance operations.
BullRun
This video introduces BullRun and its platform designed to support investment strategies, showing how users can access insights, track performance and make more informed financial decisions.
Level FT
This video introduces Level FT and its financial technology platform, demonstrating how it helps organizations manage financial data, automate processes and gain clearer visibility into performance and reporting.
HSBC
This video highlights HSBC’s financial services and global reach, showing how the bank supports individuals and businesses with solutions designed to manage money, enable growth and navigate international markets.
Barclays – TheFlipSide
This promotional video highlights episode 64 of Barclays’ TheFlipSide podcast, featuring a short snippet of the discussion and offering insights, perspectives and practical ideas for businesses looking to navigate change and drive growth.
Quick Capital
This video explains how Quick Capital provides fast, flexible funding solutions for businesses, helping companies access working capital quickly to support operations, manage cash flow and fuel expansion.
Edquity
This video introduces Edquity and its platform designed to support students financially, helping them access emergency funding, manage expenses and stay on track throughout their education journey.
EazyBooks
This explainer shows how EazyBooks simplifies accounting and bookkeeping, helping small businesses manage finances, track transactions and stay organised with an easy-to-use digital solution.
AppToPay
This video introduces AppToPay and shows how its platform enables seamless mobile payments, helping businesses and customers complete transactions quickly, securely and conveniently.
RMI Dashboard
This video demonstrates the RMI Dashboard and how it provides real-time insights and reporting tools, helping organizations monitor performance, analyse data and make more informed operational decisions.
Bitsafe
This video introduces Bitsafe and its payment solutions, showing how businesses can manage global transactions, reduce fees and streamline international payments through a secure digital platform.
Our process
Every financial video project follows a clear, structured process with review stages built in at every step. That means your product, compliance, and legal teams can approve every detail before we move forward – giving you full confidence in accuracy before a single frame of animation is produced.
Stage 01
Script
Our writers create a custom script tailored to your product, audience, and key messages. For fintech clients, we build in a dedicated review stage so your compliance or legal team can sign off on the messaging before we move to design.
Stage 02
Design
We create custom illustrations and a detailed storyboard from scratch – no templates, no stock assets. Every visual is designed to match your brand and give your team a clear picture of the finished video before animation begins.
Stage 03
Sound
We have a roster of professional voiceover artists to match your tone, target audience, and language requirements. Whether you need a confident, authoritative voice for enterprise buyers or something more conversational for a consumer app, we’ll find the right fit.
Stage 04
Animation
We bring everything together into a polished, finished video with hand-crafted animation, music, and sound design. You review the final video and we’ll make unlimited revisions until you’re completely happy – then deliver the final files in every format you need.
Why fintech & financial service companies choose Wyzowl
Since 2011, we’ve helped fintech companies, financial software businesses, and digital-first finance brands explain complex products clearly through video. With over 4,000 videos created for more than 2,000 businesses worldwide, we understand how to turn technical features into stories that convert.
Deep Fintech Experience Since 2011
We’ve worked with fintech companies at every stage – from seed-funded startups launching their first product to established platforms scaling globally. That breadth of experience means we understand the nuances of your market and the expectations of your audience.
Supporting Fintech Teams Worldwide
We work with financial software companies across more than 40 countries. Using our own project management platform, we make collaboration, feedback, and approval straightforward – so distributed product, marketing, and compliance teams can all stay aligned throughout the project.
Video Styles Built for Fintech Audiences
From sleek motion graphics and UI walkthroughs to character-led animated explainers, we match our creative approach to your brand and audience. Whether you’re targeting CFOs, retail investors, or everyday consumers, we’ll find the right visual style to connect.
Proven Experience With Complex Content
Having produced over 4,000 videos, we know how to simplify dense, technical subject matter without losing accuracy. Fintech products often involve multiple features, complex workflows, and regulated terminology – we’ve spent years making exactly this kind of content clear and compelling.
Data-Driven Video Strategy
We publish the annual State of Video Marketing report, giving us unique insight into how business and consumer audiences engage with video. Fintech clients benefit from strategies grounded in real data, not guesswork.
End-to-End Fintech Video Expertise
We handle everything from scripting and design to animation and delivery. One team, one process, one fixed price – so you can focus on your product while we focus on the video.
Deluxe
After working with Deluxe for many years, the team came to Wyzowl as they required a set of videos to educate their customers and audience on their new payment exchange product.
They had a plan of creating a hero character that the viewer could relate to throughout the videos.
The result was a series of videos that follow the character “Leo” in finding Deluxe’s solutions to his accounting issues and the benefits that brings to his work.
We have had great success working with Wyzowl on product explainer videos.
The team is responsive, creative, and a pleasure to work with.
Their process has been easy, and the result is high-quality, timeless videos that aid in moving prospects through the buyer journey.
Useful resources for fintech & financial service teams
We’ve put together these resources to help fintech and financial service teams get the most from video – whether you’re just getting started or scaling your video content strategy.
50+ Awesome Explainer Video Examples
Browse 50+ real-world explainer videos – including examples from financial services and software brands – to spark ideas for your own fintech project.
Types of Video
Not sure which type of video is right for your fintech brand? This guide covers 12 formats and when each one works best.
23 of the Best SaaS Videos Ever
Real examples of how SaaS and software brands use video across the customer journey – from awareness to onboarding – with analysis of what makes each one work.
17 of the Best Software Explainer Videos
See how leading software companies have used animated explainer videos to simplify complex products and drive user adoption – highly relevant for fintech platforms.
Best Customer Onboarding Videos
Explore how companies use onboarding video to welcome new users, reduce time-to-value, and lower early churn – a critical use case for fintech platforms.
29 Testimonial Video Examples
Explore 29 of the best testimonial videos ever made and see how fintech brands use customer stories to build trust.
Testimonials
See what other companies say about Wyzowl. We’re 5-star rated on Clutch and Google Reviews:
Rated 5 stars by our customers
Frequently asked questions
Got questions about how our video service works for fintech companies? We’ve answered the most common ones below. If yours isn’t here, get in touch – we’re happy to help.
What type of video works best for a fintech company?
It depends on your goal. If you want to explain what your product does and drive sign-ups, an animated explainer video is usually the most effective starting point. If you want to demonstrate specific features or workflows, a product demo video may be a better fit.
Many fintech clients use both – an explainer on the homepage, and a demo video further down the funnel. We’re happy to advise on what makes sense for your specific product and audience.
How much does a fintech explainer video cost?
Pricing starts from £2,000 ($2,700) for a fully animated video, with a fixed price quoted upfront.
The exact cost depends on video length, visual style, and complexity.
Every video includes scripting, custom illustration, professional voiceover, animation, music, sound design, and unlimited revisions.
Subscription packages are also available for companies needing multiple videos. For full details, visit our pricing page or get in touch.
Can you help explain a complex financial product simply?
Absolutely – this is one of the things we do best.
We work with fintech companies whose products involve multi-step workflows, technical integrations, and regulated financial terminology.
Our scriptwriters are experienced at finding the clearest, most compelling way to explain complex ideas without dumbing them down.
Can our legal or compliance team review the script?
Yes.
In fact, we build this into our process as standard for fintech and financial services clients.
After we deliver the initial script, there’s a dedicated review stage before we move to design. You can share the script with your compliance, legal, or product team and consolidate any feedback before we move forward.
Do you have experience making videos for regulated financial products?
Yes. We’ve created videos for companies operating in regulated financial environments, including investment platforms, insurance products, payments infrastructure, and digital banking.
We understand that messaging in these contexts requires careful handling, and we build review stages into every project to support that.
What length should a fintech explainer video be?
For most fintech explainer videos, 60–90 seconds is the sweet spot. This is typically enough time to explain what the product does, who it’s for, and what to do next – without losing the viewer’s attention.
Demo videos tend to run slightly longer, from 90 seconds to 3 minutes, depending on the complexity of the product. We’ll always recommend the right length for your specific brief.
Can you create videos in multiple languages?
Yes. We work with voiceover artists in a wide range of languages and regional accents, so if you’re operating in multiple markets, we can create localised versions of your video. This is something we’d plan for in the initial brief so the script can be written with translation in mind.
How long does production take?
Our standard turnaround is around 4-6 weeks for an animated explainer video, though this can vary depending on your brief, the number of revision rounds, and how quickly your team is able to review at each stage. We’ll give you a clear timeline at the start of the project so you can plan accordingly.
Can you match our brand guidelines and product UI?
Yes. We create all artwork from scratch, so we work directly from your brand guidelines, colour palette, fonts, and any UI elements you want to include. Nothing is templated. Everything is custom-built to look and feel like your brand.
Do you offer packages for companies needing multiple videos?
Yes. If you’re planning to create a series of videos – for example, an explainer, a set of feature demos, and a set of onboarding videos – we offer subscription packages that make this more cost-effective. Get in touch and we can walk you through the options.
Simple fixed pricing.
No hidden fees. Ever.
Explainer videos
Explain your product or service with a perfectly crafted elevator pitch.
Demo videos
Demo your software to new prospects or support existing customers.
Testimonial videos
Let your customers do the talking. We record worldwide without travel fees.