
Explainer videos
To communicate how a new product, system, or process works – simply and visually, for technical and non-technical audiences alike.
The construction industry moves fast – and communicating clearly is what keeps projects on track, sites safe, and teams working to the same standard. At Wyzowl, we’ve spent over a decade helping construction companies, manufacturers, contractors, and built environment innovators create videos that train workforces, demonstrate products, meet compliance requirements, and win new business. Whether you’re explaining a complex new piece of equipment or making sure every person on site understands the safety procedure – we’ll help you say it clearly, every time.
2,000+
businesses worldwide since 2011
We’ve created 100+ videos for 50+ construction companies including:
From site safety and compliance training to product launches and client presentations – we create videos that support every part of a construction business, at every stage of a project.

To communicate how a new product, system, or process works – simply and visually, for technical and non-technical audiences alike.

To showcase the features and benefits of construction products, tools, or technology – helping procurement teams and contractors understand the value before they buy.

To deliver compliance-critical safety messaging in a format people actually engage with and retain.

To let satisfied clients and partners speak to the quality of your work – building trust and supporting business development.

To communicate your company’s capabilities, track record, and values to potential clients, partners, and investors.

Kanopi required an explainer video that would introduce their ceiling and wall products, helping their customers to navigate the website and show the extent of their product ranges. Wyzowl worked with the team to understand the audience and the requirements, creating a video that has had more than <strong>4 million views</strong> on YouTube.
Working with Wyzowl to create a brand awareness video was great for our team. I had previously worked with Wyzowl, so when the need came up for an explainer animation, I knew just who to have my colleague connect with.
The process was easy and Wyzowl delivered creative, captivating, video content that we will be using as Kanopi by Armstrong’s featured video on our YouTube and website’s About page. We look forward to sharing the video on our social channels and plan to clip 5-7 sec teasers to drive traffic to our YouTube, shopping collections, and other converting channels. Overall, a smooth process from scripting to finalizing, we are looking forward to working with Wyzowl in the future.
Take a look at some of the videos we’ve created for construction companies, product manufacturers, contractors, and built environment organisations. Every project is tailored to its audience – whether that’s a workforce on site, a procurement team in an office, or a potential client evaluating your pitch.

This video introduces Konecranes and its industry-leading lifting and material handling solutions, showing how advanced cranes, smart technology and lifecycle services help manufacturers and ports improve safety, productivity and efficiency.

This video introduces Exteria and explains how its platform helps organizations manage and optimize their outdoor media and marketing activities, providing greater visibility, efficiency and control across campaigns and locations.

This video explains how ConstructConnect helps construction professionals discover project opportunities, access reliable market data and connect with the right partners to win more work.

This video introduces Connectix and its UFO structured cabling solution, showing how the system simplifies installation, improves network reliability and helps organizations build scalable, high-performance connectivity infrastructure.

This video demonstrates how Kreo supports construction professionals with intelligent tools that automate estimating, design analysis and project planning, helping teams work faster and deliver projects more efficiently.

This explainer shows how Clear Estimates helps contractors quickly create accurate construction estimates using real-world cost data, simplifying the quoting process and helping businesses win more projects.
Every construction video project follows a structured process with clear review stages at every step. That means your team – whether that’s H&S managers, product leads, or comms directors – can approve every detail before we move forward, so nothing gets missed.
Stage 01
We start by understanding your audience and the specific action you need them to take. Our writers craft a custom script built around your brief – whether that’s communicating a safety procedure, explaining a product, or telling your company’s story. You get a dedicated review stage to approve every word before we move on.
Stage 02
We create custom illustrations and a detailed storyboard from scratch – no templates, no stock assets. For construction projects this often means bringing environments, equipment, and processes to life visually in ways that would be difficult or expensive to capture on camera. Your team reviews and approves the storyboard before animation begins.
Stage 03
We have a roster of professional voiceover artists across accents, languages, and styles – from authoritative and clear for safety content, to warm and engaging for client-facing videos. Multilingual versions are no problem; we source native-speaking talent wherever it’s needed.
Stage 04
We bring everything together into a polished, finished video with crafted animation, music, and sound design. You review the final result and we’ll make unlimited revisions until you’re completely satisfied – then deliver final files in every format you need, from intranet-ready training videos to social-optimised cuts.
Since 2011, we’ve helped construction businesses, product manufacturers, and built environment organisations communicate more clearly through video – from safety-critical training content to product launches and client-facing corporate videos. With 4,000+ videos created for more than 2,000 businesses worldwide, we bring proven experience to projects where clarity, accuracy, and attention to detail really matter.
Construction videos often need to explain complex products, processes, or procedures clearly – to audiences who may be time-pressed, on-site, or non-technical. We’ve spent over a decade turning complex information into clear, engaging animation, and we know how to make technical content genuinely understandable.
We work with organisations across more than 40 countries. Our own project management platform makes it straightforward to collaborate, review, and approve content – whether your team is in a head office, out on site, or spread across multiple locations.
Health and safety content needs to be accurate, unambiguous, and engaging enough to stick. Our structured review process means your H&S, compliance, or legal team can sign off at every stage before we move forward – giving you confidence that the content is correct and fit for purpose.
Having created 4,000+ videos, we’re used to making difficult things look simple. Whether it’s explaining a new product system, visualising a build process, or communicating a regulatory change – we know how to translate complexity into clarity.
We publish the annual State of Video Marketing report – giving us unique insight into how audiences engage with video content. Construction clients benefit from strategies informed by real data, not guesswork, helping you get more from every video you create.
We handle everything from scripting and design to animation and delivery. One team, one process, one fixed price – so your team can focus on the work, not the production.

Wyzowl created a series of videos for Glassbox, starting with a hero explainer video to introduce the SaaS platform and sit on the homepage as the primary explainer video. Glassbox went on to commission 10 bitesize feature videos for use on product pages and social media. The videos were crafted to introduce each feature and give a compelling benefit to the audience in just 30 – 40 seconds.
Glassbox created a video outline and the Wyzowl team worked on video scripts, production, and review cycles to ensure quality. Regular communication and feedback guided the project from initial concept to final delivery.
Everything was on time and communication was seamless; they listened to our every request and made all the changes we needed.
Their ability to take complicated products and turn them into simple short (30-40 seconds) videos was impressive.
We’ve put together these resources to help construction businesses get the most from video.

See 19 real-world examples of training videos that genuinely teach – a useful reference if you’re planning safety, compliance, or operational training content.

A practical step-by-step guide to planning, scripting, and producing effective training videos – from onboarding and compliance through to product and process training.

A transparent breakdown of what an animated video typically costs, with context on what affects pricing – useful for construction teams building a budget or business case.

Not sure whether you need a training video, a product demo, or a corporate video? This guide covers 12 formats and when each one works best.

Our dedicated health and safety video page – covering how we approach safety-critical content, what to include, and how to make sure it lands with site-based audiences.

A compelling case for replacing or supplementing traditional training methods with video – including cost savings, engagement data, and practical tips for construction and industrial teams.
Got questions about how our video service works for construction companies? We’ve answered the most common ones below. If yours isn’t covered, get in touch – we’d love to help.
We create a wide range of videos for the sector – including health and safety training videos, product demo and explainer videos, corporate and capability videos, testimonial videos, animated process videos, and social media content. If you have a specific requirement in mind, get in touch and we’ll talk through the right approach.
Pricing starts from £2,000 ($2,700) for an animated video. The final cost depends on length, style, and complexity. Every video includes scripting, custom illustration, professional voiceover, animation, music, sound design, and unlimited revisions. Subscription packages are available for organisations with ongoing video needs.
Absolutely – this is one of the biggest advantages of animation for the construction industry. We can visualise underground infrastructure, internal structural processes, equipment operation, hazardous scenarios, and future project concepts without any of the logistical or safety challenges of live-action filming. There’s no site access required and no limit on what we can show.
A fully animated video typically takes around 6 weeks from start to finish, with review and approval stages built in throughout. If you have a specific deadline – a product launch, a safety campaign rollout, or a conference – let us know upfront and we’ll do our best to accommodate it.
Yes. We can create separate versions of a video tailored to different audiences – for example, a site-worker version and a management version of a safety training video, or language-specific cuts for international teams. All versions are agreed and priced upfront.
Yes. We have a roster of professional voiceover artists across languages and regional accents. For multinational projects or global product launches, we can produce separate language versions of your video – all at a fixed price agreed upfront.
Yes – product demo and explainer videos are some of our most common outputs for the construction sector. Whether you’re launching a new material, a piece of equipment, a software platform, or a system, we’ll work with you to produce a video that communicates the value clearly to the right audience.
No – that’s our job. We ask you to complete a short brief form and join a kickoff call with our team. From there, we handle the scripting and bring ideas to you for review and approval at every stage. You’ll have full control over the content without having to write a word yourself.
We deliver in all the formats you need – whether that’s a standard web version, square or vertical cuts for social media, subtitled versions for site-based use, or files formatted for LMS platforms or intranets. Just tell us where you’re planning to use it.

Explain your product or service with a perfectly crafted elevator pitch.

Demo your software to new prospects or support existing customers.

Let your customers do the talking. We record worldwide without travel fees.