Product Demo Videos
To show your product in action, highlight key features, and give online shoppers the confidence that comes from seeing exactly what they’re buying.
Ecommerce video production
Selling online means winning over customers who can’t touch, try, or experience your products in person. That’s a tough challenge – and one that video is uniquely equipped to solve. At Wyzowl, we’ve spent over a decade helping ecommerce brands bridge that gap: creating product videos, explainers, ads, and social content that turn browsers into buyers. Whether you’re selling on your own store, Amazon, or across multiple channels, we’ll help you show your products at their best – and give customers the confidence to click “buy”.
Rated 5 stars by our customers
2,000+
businesses worldwide since 2011
We’ve created 800+ videos for 300+ ecommerce companies including:
Types of video we create for ecommerce companies
Every stage of the customer journey – from first discovery to post-purchase loyalty – can be supported by the right video. Here are the formats we create most often for ecommerce brands.
Explainer Videos
To clearly communicate how your product works, what problem it solves, and why it’s the right choice – especially for products that need a little more context to convert.
Video Adverts
To drive traffic and sales through paid social, YouTube, and display campaigns – with scroll-stopping creative that makes your product impossible to ignore.
Social Media Videos
To build brand awareness and product discovery on Instagram, TikTok, YouTube Shorts and beyond – in formats designed for the feed, the platform, and the audience.
Testimonial Videos
To let your happiest customers do the selling for you – building the trust and social proof that moves hesitant buyers over the line.
Kanopi by Armstrong
Kanopi required an explainer video that would introduce their ceiling and wall products, helping their customers to navigate the website and show the extent of their product ranges. Wyzowl worked with the team to understand the audience and the requirements, creating a video that has had more than <strong>4 million views</strong> on YouTube.
Working with Wyzowl to create a brand awareness video was great for our team. I had previously worked with Wyzowl, so when the need came up for an explainer animation, I knew just who to have my colleague connect with.
The process was easy and Wyzowl delivered creative, captivating, video content that we will be using as Kanopi by Armstrong’s featured video on our YouTube and website’s About page. We look forward to sharing the video on our social channels and plan to clip 5-7 sec teasers to drive traffic to our YouTube, shopping collections, and other converting channels. Overall, a smooth process from scripting to finalizing, we are looking forward to working with Wyzowl in the future.
Ecommerce video examples
Here’s a selection of the ecommerce videos we’ve created for product brands, online retailers, and direct-to-consumer businesses. Each one is built around a clear goal – whether that’s driving conversions, explaining a product, or building brand affinity – and tailored to the specific audience and channel it’s designed for.
Brightstores
This video promotes Bright Stores, an e-commerce solution for the promotional products industry, highlighting customizable online stores, streamlined ordering and flexible features designed to improve the digital buying experience.
Vouchable
This video promotes Voucherable, a platform that helps businesses sell and manage gift vouchers through a seamless branded online experience, with easy redemption, physical delivery options and powerful backend reporting.
Bread
This video explains how Bread helps e-commerce businesses recover abandoned carts by offering flexible financing options, encouraging customers to complete purchases and increasing conversion rates, order values and revenue.
GO
This video promotes GO’s online car buying experience, highlighting fast approvals, home delivery and flexible payments designed to simplify car shopping and make upgrading more affordable and convenient.
Sellfy
This video promotes Sellfy, an e-commerce platform for creators to sell digital products, featuring customizable storefronts, built-in marketing tools and simple multi-channel selling across websites and social media.
Kite
This video promotes Kite.ly’s print-on-demand platform, showing how creators and influencers can launch branded merchandise stores without upfront inventory, while automating printing, fulfilment and product delivery.
Neuco
This video promotes Neuco’s online HVAC parts platform, highlighting fast product search, real-time inventory, detailed part information and streamlined ordering to help distributors quickly supply contractors with the parts they need.
Whirli
This video promotes Whirli’s toy subscription service, showing how families can rent and swap toys on demand, reducing clutter, saving money and supporting a more sustainable way to play.
Mawsouq
This video promotes Mawsouk, a global online marketplace that connects buyers and independent sellers, making it easy to discover handmade products, communicate directly and complete sales without hidden fees.
Our process
Every ecommerce video we create follows a clear, structured process – with a dedicated review stage built in at every step. You’ll always know exactly what’s coming next, and you’ll have the chance to shape and approve the creative before we move forward.
Stage 01
Script
We start with a custom script written around your product, your audience, and the specific goal of the video – whether that’s driving a purchase, explaining a feature, or winning someone over on social. You review and approve every word before we move to design.
Stage 02
Design
We create custom illustrations and a detailed storyboard from scratch. No templates, no stock assets – every visual is built to match your brand, and gives you a clear picture of what the finished video will look like before a single frame is animated.
Stage 03
Sound
We have a professional roster of voiceover artists to match any tone – from warm and conversational for a DTC brand to confident and authoritative for a premium product. We also handle music selection and sound design as part of the same fixed price.
Stage 04
Animation
We bring everything together into a polished, finished video. You review it, and we’ll make unlimited revisions until you’re completely happy – then deliver your final files in every format you need, from product page embeds to paid social specs.
Why ecommerce companies choose Wyzowl
Since 2011, we’ve helped ecommerce brands of all sizes create video that drives real commercial results – from first-time product launches to established retailers looking to scale their content output. With over 4,000 videos created for more than 2,000 businesses worldwide, we know what it takes to make video that converts.
Deep Ecommerce Experience Since 2011
We’ve worked with ecommerce businesses across virtually every product category – from consumer goods and fashion to tech accessories and subscription boxes. We understand the specific challenge of selling online, and we know how to create video that gives buyers the confidence to purchase without ever holding the product in their hands.
Supporting Ecommerce Teams Worldwide
We work with ecommerce clients across more than 40 countries. Our own project management platform makes it simple to collaborate, share feedback, and approve work at every stage – whether your team is in-house, distributed, or working with an agency partner.
Video Styles for Every Channel and Audience
From clean product animations to punchy social ads and brand story videos, we adapt our creative approach to suit the platform, the audience, and the goal. Every video is built from scratch – because what works on a product page is different from what stops the scroll on TikTok.
Proven Experience Turning Products Into Purchases
Having produced over 4,000 videos, we understand how to frame a product compellingly, highlight the benefits that matter most to buyers, and create a clear, confident reason to act. That’s the creative logic behind every ecommerce video we make.
Data-Driven Video Strategy
We publish the annual State of Video Marketing report – the most widely cited research in the industry. Ecommerce clients benefit from a production partner who understands not just how to make great video, but how audiences actually engage with it across different channels and formats.
End-to-End Ecommerce Video Expertise
Script, storyboard, animation, voiceover, music, sound design, and delivery – all handled by one team, for one fixed price. There’s no briefing multiple suppliers, no hidden costs, and no wondering what’s included. Just great video, from start to finish.
Glassbox
Wyzowl created a series of videos for Glassbox, starting with a hero explainer video to introduce the SaaS platform and sit on the homepage as the primary explainer video. Glassbox went on to commission 10 bitesize feature videos for use on product pages and social media. The videos were crafted to introduce each feature and give a compelling benefit to the audience in just 30 – 40 seconds.
Glassbox created a video outline and the Wyzowl team worked on video scripts, production, and review cycles to ensure quality. Regular communication and feedback guided the project from initial concept to final delivery.
Everything was on time and communication was seamless; they listened to our every request and made all the changes we needed.
Their ability to take complicated products and turn them into simple short (30-40 seconds) videos was impressive.
Useful resources for ecommerce teams
Whether you’re creating your first product video or building out a full content strategy, these resources are a useful place to start.
18 of the Best Ecommerce Product Videos
Browse 18 real-world ecommerce video examples – from animated explainers to live product demos – and see what makes each one work.
5 Stats That Prove Ecommerce Stores Need Video
Key data points on how video affects purchase decisions, return rates, and customer confidence – useful for making the case internally.
Shoppable Video: Top Tips & Platforms
A guide to shoppable video – how it works, which platforms support it, and how ecommerce brands can use it to reduce clicks and get buyers to checkout faster.
50+ Awesome Explainer Video Examples
A curated collection of over 50 explainer videos across industries – great inspiration if you’re working out what style and approach suits your product.
28 of the Best Testimonial Video Examples
See how brands use customer stories to build trust and convert buyers – with 28 real examples and analysis of what makes each one effective.
How Much Does an Explainer Video Cost?
A transparent, data-driven breakdown of video production costs across styles and budgets – so you can plan with confidence.
Testimonials
See what other companies say about Wyzowl. We’re 5-star rated on Clutch and Google Reviews:
Rated 5 stars by our customers
Frequently asked questions
Got questions about how video can work for your ecommerce store? We’ve answered the most common ones below. If yours isn’t here, get in touch – we’re always happy to talk through your specific situation.
What types of ecommerce businesses do you work with?
We work with a wide range of online retailers and product brands – from direct-to-consumer startups launching their first product to established ecommerce businesses with large catalogues. Whether you’re selling physical goods, digital products, or subscription services, we’ve almost certainly worked on something similar.
What's the most effective type of video for an ecommerce store?
It depends on your goals and where in the funnel you want to focus. Product demo videos tend to work well on product pages and help convert visitors who are close to buying. Social ads and short-form video are better for top-of-funnel awareness. Testimonial videos can be powerful anywhere trust is a barrier. We’re happy to talk through what would work best for your specific situation.
Can you create videos optimised for different platforms - e.g. TikTok vs a product page?
Yes. We understand that what works on a product page is different from what performs on TikTok or in a paid social campaign. We can create multiple versions of your video formatted and paced for different channels, or create platform-specific content from the ground up.
How do your videos help reduce cart abandonment and returns?
Product videos give buyers a much clearer sense of what they’re purchasing – how it looks, how it works, and what to expect when it arrives. This kind of confidence reduces the uncertainty that drives both abandoned carts and post-purchase disappointment. We’ve worked with ecommerce brands specifically to create videos that address the most common buyer objections before they become a reason not to buy.
Can you create video content for a product range, not just a single product?
Absolutely. We work with ecommerce businesses on multi-video projects all the time – whether that’s a suite of product demos, a series of social ads, or ongoing content through our VideoFlow™ subscription service. If you need regular video output, VideoFlow™ lets you commission a mix of video types each month for a fixed monthly fee.
How much does an ecommerce product video cost?
Pricing starts from £2,000 ($2,700) for a fully animated video, with a fixed price quoted upfront. The final cost depends on the length, style, and complexity of the video. Everything is included – scripting, illustration, voiceover, animation, music, sound design, and unlimited revisions. For teams with ongoing production needs, subscription packages are available via VideoFlow™.
How long does it take to produce an ecommerce video?
Most projects are completed within 4–6 weeks from briefing to delivery. We’ll confirm your timeline before we start, and our project management platform keeps things on track throughout – so you always know where things stand.
What file formats will I receive?
We deliver your finished video in every format you need – whether that’s for your product page, your email campaigns, your Amazon listing, or a paid social campaign. Just let us know your requirements and we’ll make sure you have everything.
Simple fixed pricing.
No hidden fees. Ever.
Explainer videos
Explain your product or service with a perfectly crafted elevator pitch.
Demo videos
Demo your software to new prospects or support existing customers.
Testimonial videos
Let your customers do the talking. We record worldwide without travel fees.