In this article we are going to take a look at 9 of the best startup videos ever! And, the best part is we’ve just updated this article for 2026, we’ve switched out 3 videos to make this list even more epic than before!
In most cases, your startup video is your introduction to the world. And it has to be incredible if you want to make the best first impression you possibly can!
So, feast your eyes on some of the greatest startup videos online to gather some inspiration…
1. Dollar Shave Club
Dollar Shave Club is the startup video that all other startup videos are measured against. This is the gold standard and arguably hasn’t been beaten since it was first posted in 2012.
The video attracted A LOT of attention when it was first posted, clocking up a massive 3 million views in the first few days alone. The video also generated 12,000 new sign ups for the brand overnight.
That’s the kind of success that most can only dream of! And arguably the reason for this product launch video’s huge success is because it was so different from anything else out there at the time – especially in the male grooming industry.
2. Poo-Pourri
Poo-Pourri has a very similar success story to Dollar Shave Club. An unknown company bursts onto the scene with an outrageous startup video that gets everybody talking!
The video uses humour – and plenty of toilet-related puns – to grab attention. The juxtaposition of the posh actress and her potty mouth just adds to the absurdity.
This video spread like wildfire, clocking up 6 million views and almost 300,000 shares on social media in the first week. Poo-Pourri also won The Funniest Viral Video Award at the Advertising Age Digital Conference.
3. Slack
Slack’s launch video became an instant favourite in the SaaS world – and for good reason. It showed real teams using Slack, talking openly about how it transformed their workflow, and doing it in a way that felt authentic rather than scripted.
The video generated huge buzz because it perfectly demonstrated Slack’s magical “aha moment,” not through features, but through relatable, everyday pain points that almost every team recognised.
This wasn’t your typical corporate software promo. It felt human, conversational and genuinely funny in places – and that made it stand out in a sea of dry B2B content. Slack didn’t just explain their product; they showed what work could feel like. And that was a big part of why they grew so quickly.
4. Blendtec
This video from 2006(!) was the very first in a long and well-loved series by Blendtec called ‘Will it Blend?’
The premise is simple. They blend different objects – everything from marbles to an iPad – inside one of their Blendtec machines. It’s captivating viewing and also shows off the power of their products!
These videos have racked up millions of views, and each one uses the same quirky presenter that can be seen in the first startup video.
5. Exploding Kittens
This startup video began life as a kickstarter campaign and exploded in popularity from there. In fact, the business has now expanded into several games and puzzles – there’s even a Netflix series!
This video is fun, imaginative, and really helps viewers to connect with the founders and their passion for the product.
6. Oculus Rift
The Oculus Rift Kickstarter video is often credited with kickstarting (literally) the modern VR boom. It showed raw prototypes, passionate early demos, and a founder story full of genuine excitement for the future of virtual reality.
The video didn’t rely on slick polish – and that was the charm. It felt scrappy, ambitious and visionary, capturing the imagination of gamers, developers, and tech enthusiasts almost immediately.
It went on to fuel one of the most successful tech crowdfunding campaigns ever, raising millions and drawing mainstream attention. Oculus’ early video made VR feel real and achievable – not science fiction – and that sense of possibility was a huge part of its impact.
7. Headspace
Headspace’s early launch video is a perfect example of how simple storytelling can unlock massive growth. Using clean, charming animation and a calm, friendly voiceover, the video explained meditation in a way that felt approachable to absolutely anyone.
It stood out because it didn’t guilt, lecture, or overwhelm viewers. Instead, it gently invited them into the world of mindfulness, making it feel easy, modern, and even fun. That was a breath of fresh air in the wellness space.
The video helped position Headspace as the go-to meditation app, reaching millions of viewers and becoming one of the most recognisable animated brand videos ever created. Its warm, minimalist style became a defining part of Headspace’s identity – and a major factor in its early success.
8. Patreon
Patreon has grown massively as a business since they first released this ‘what is it and how does it work’ video.
The video begins with a strong and clear statement about why Patreon exists. This is a great way to talk to your ideal audience directly and immediately, so you can hook them for the duration of your video.
This video proves that you don’t always have to be flashy or outrageous with your startup video. Sometimes, the best approach is simply to be direct and explain your value.
Patreon has grown substantially since this video first came out. The platform hosts more than 8 million monthly active patrons and has raised funding totalling over $412 million.
9. Notarize
It’s quite fitting to end on this startup video from Notarize because it seems to amalgamate a lot of the different elements we’ve seen in the rest of the videos on this list. It’s funny, it shows the personality of the business, and it’s clear in approach.
Audiences like to be spoken to in this direct and relatable way. And this sitcom-style video is a great way to keep viewers paying attention – what we mean by that is, it doesn’t necessarily look or feel like an ad!
Final thoughts
So, there you have it! 9 of the best startup videos ever! Could your video be number 10 on our list?
There’s so much to takeaway from these videos. But the top 3 seem to be:
– Make it snappy
– Make it different
If you aim to tick off all 3 with your startup video then you’ll be on the right track! And, if you need some professional help, we’re always here to lend a helping hand. Just get in touch.
