Author

Samantha Ferguson

Samantha is Copy Team Manager at Wyzowl. She has written over 1,000 scripts and hundreds of articles on video marketing so what Samantha doesn't know about video isn't worth knowing!

127 articles

12 min read

23 Best Tourism & Travel Industry Videos (2026)

In this article we are going to take a look at 23 of the best tourism and travel videos ever! We've updated this article for 2026 to make sure we're giving you the best and most relevant videos to get inspiration from.

19 min read

Ultimate Christmas Ads List 2024

If you want something to get you in the Christmas spirit, or need some video marketing inspiration, check out our ultimate list of this year's Christmas ads.

12 min read

All Social Media Video Specs (2026)

In this quick guide, we’re going to give you all of the important information you need to post your videos across all of your social media channels.

5 min read

How to Add Chapters to YouTube Videos in 2026

In this article we’re going to show you how to add chapters to YouTube videos in 2026. Yes, YouTube is still wildly popular in 2026, and - even with the rise in short-form content - this video giant is going nowhere soon.

13 min read

14 Best Instagram Reels Editing Apps (2026)

Instagram is an extremely popular social media platform, and videos have long surpassed images as the preferred type of content on the channel. And with that popularity also comes a lot of competition.

8 min read

14 Best Internal Communications Video Examples

In this article we’re going to take a look at different ways you can use video as an internal communications tool. Videos are being used far and wide by marketers to increase brand awareness and support customers.

8 min read

How to Make Reels on Instagram Quickly & Easily

In this article we’re going to show you how to make reels on Instagram quickly and easily! Having a video presence on social media is absolutely crucial for the success of your business, especially if you’re in the B2C space.

7 min read

What is SFX? A Complete Guide to Sound Effects

In this complete guide to sound effects we’re going to give you the lowdown on all things SFX. SFX stands for sound effects, and they’re a hugely important part of cinema.

7 min read

Happy Scribe Review (2026)

There was a time when subtitles and closed captions were pretty much limited to foreign films and silent movies…but, nowadays, they’re critical for all sorts of different video content.

6 min read

CapCut Review: Pricing, Features, and More!

In this article we’re going to review CapCut - taking into consideration pricing, features, and more - to see if it’s a tool that you need for your business.

5 min read

Demio Review: Pricing, Features, and More!

In this article we’re going to review Demio - taking into consideration pricing, features, and more - to see if it’s a tool that you need for your business.

11 min read

20 Outstanding Company Culture Videos and How to Emulate Them

When it comes to building great teams and keeping them together, company culture is critically important. Being clear about your company’s culture can also help you attract the right hire, which is so important for retention and morale within your organisation.

13 min read

20 Best FREE Video Joiner Software in 2026

In this article we’re going to compare the best free video joiner software and platforms in 2026. Video use is at an all-time high, with 91% of businesses using video as a marketing tool.

20 min read

Kinetic Typography: 50+ Amazing Video Examples

Kinetic typography is a diverse visual story-telling technique. And it’s been in use for as long as there has been video - evolving over the years and being utilised in a wide variety of ways.

7 min read

Pinterest Video - The Complete Guide for 2026

Facebook, Instagram, TikTok, X, Threads… There are a lot of social media networks out there these days. So you can be forgiven for letting Pinterest slip under your radar.

8 min read

6 Testimonial Video Success Stories!

Here’s the thing… Every business out there tells potential customers that they can do amazing things for them. The trick is getting people to understand (and believe!)

7 min read

AudioJungle Review: Pricing, Features, and More!

In this article we’re going to take a look at AudioJungle, covering everything from pricing, to features, customer support, and more. Music and sound effects are such an important part of video marketing, and shouldn’t be underestimated.

4 min read

7 Amazing Homepage Explainer Video Examples

Your homepage is often the first impression you make on new customers – so obviously, you want it to be great! One of the best ways to do this is with an amazing homepage explainer video.

16 min read

20 Best User Onboarding Examples We've Ever Seen

Have you ever downloaded an app or piece of software and thought… now what?! In all likelihood, you've fallen victim to a lousy (or nonexistent) user onboarding strategy.

21 min read

50+ Awesome Explainer Video Examples

Based on our extensive experience creating these amazing videos over the past 14 years+, here are 50 handpicked examples we absolutely love - and we hope will inspire you when it comes to creating YOUR next explainer video.

6 min read

What Are Instream and Outstream Video Ads Anyway?

Can you think of the last time you went a whole day without watching a video? According to our 2023 survey on the state of video marketing, people watch an average of 17 hours of online video every week.

8 min read

10 Best Practices for Insanely Successful Facebook Video Ads

It’s every video marketers dream to strike it big with an ad campaign. But like all dreams worth having, it isn’t easy. Facebook is a saturated battleground for marketers and it can be disheartening to keep striking out with your video ideas.

11 min read

29 of the Best Corporate Animation Examples EVER!

In this article we’re going to take a look at 29 of the best corporate animation examples ever! Animation can have connotations of childlike whimsy; bringing to mind Saturday morning cartoons, or Pixar movies.

13 min read

28 of the Best Viral Marketing Videos Ever

Viral marketing videos are the lottery winners of the video marketing world. They are videos that spread rapidly online, often garnering millions of views in a few short days.

6 min read

Visme Review: Pricing, Features, and More!

In this article we’re going to take a look at Visme, covering everything from pricing, to features, customer support, and more. Visual content is more important than ever.

5 min read

27 Stats That Prove the Power of Testimonials!

“You HAVE to try this.” - 5 words that are sure to spark immediate interest in anyone. Whether it’s a TV show, a new restaurant, or a product, when things come recommended we are more likely to try them.

18 min read

15 Best Types of Employee Training Methods (2026)

Let's be real, employee training is a pretty big deal! It's not just about learning new skills to do the job but also about making sure employees are happy, engaged, and invested in their roles.

13 min read

How the YouTube Algorithm Works in 2024 (+10 Tips)

In this article we’re going to take a look at how the YouTube algorithm works in 2024. If you want to be successful on YouTube, then understanding how the algorithm works is a must.

17 min read

15 Best Video Distribution Platforms for Video Marketing

In this article we’re going to take a look at the 15 best video distribution platforms for video marketing. According to our latest Video Marketing Statistics, a huge proportion of marketers (93%) value video as an important part of their marketing strategy.

11 min read

20 Best Nonprofit Explainer Videos

Nonprofit organisations rely solely on donations from the public in order to function and continue to do the work that benefits their cause(s). So you could say that nonprofits depend more on great marketing campaigns than any other industry.

19 min read

18 Awesome Free Sound Effects Sites

We've made more than 4,000 explainer videos since 2011, and sound effects are an important consideration in every video.

4 min read

How to Choose the Style for Your Explainer Video

Your explainer video should be an extension of your brand, so choosing the right style is a must! Explainer videos are proven to increase user understanding, improve conversion rates, and reduce support queries.

12 min read

12 Types of Video and How to Use Them

Are you tired of producing the same old boring video content? Do you want to spice up your online video marketing strategy and captivate your audience's attention?

13 min read

How to Advertise on YouTube (Tips, Ad Types, Cost)

If you’re looking to grow your brand then YouTube advertising is a no-brainer. If you need a little convincing, consider this: YouTube is the second-highest ranking website in the world with more than 2 billion monthly active users.

21 min read

10 Best Video Hosting Sites in 2026 (Free & Paid)

After all the time, money, blood, sweat, and tears you’ve poured into creating your video, finding a video hosting site probably feels like just one more mountain to climb before you can reap the delicious rewards of video marketing.

11 min read

20 of the Best YouTube Channel Trailers (2026)

Video is one of the most popular ways to consume content. And YouTube is one of the most popular ways to watch videos, with 85% of US internet users accessing online video through YouTube at least once a week.

11 min read

21 of the Best YouTube Intros (2026)

In this article we’re going to take a look at 21 of the best YouTube intros. A YouTube intro is a short introductory clip that plays at the beginning of all of a channel’s videos.

11 min read

Wistia vs Vimeo: Which is Better?

In this article we’re going to take an in-depth look at both Wistia and Vimeo to give you a complete comparison of the two video hosting sites.

10 min read

26 Awesome Video Landing Page Examples (2026)

In this article we’re going to take a look at 26 awesome video landing page examples. You’re probably aware by now that video is a powerful marketing tool, and there’s plenty of data to back that up.

15 min read

17 Best Interactive Videos of All Time

With the internet making it easy for customers to compare several businesses at once – and switch from one to the other with a simple tap of their finger – competition has never been fiercer.

11 min read

How to Make Short Form Videos That People LOVE

In this article we’re going to take a look at short form video, including the best platforms for sharing short form video content and some examples and ideas to help you with your video marketing strategy.

8 min read

How to Create a YouTube Channel in 2024

Looking to build your personal brand, grow your business or simply get your message out there? The answer for many people lies in three simple words: 'create YouTube channel!

8 min read

Epidemic Sound Review 2026: Pricing, Features, and More!

In this article we’re going to take a look at Epidemic Sound, covering everything from pricing, to features, customer support, and more. Sound, particularly in marketing content, has been on somewhat of a rocky road over the past few years.

7 min read

30 Fast Facts About Video

Have you ever wondered what all the fuss is about when it comes to videos? Maybe you already know what the fuss is about and you just need some amazing stats to convince your boss!

13 min read

24 Best Emotional Marketing Video Examples

Every day, you’re exposed to a countless number of ads. And you probably forget most of them. But there are some ads out there that you just never forget.

13 min read

How to Create Training Videos: Complete Guide

Creating effective training videos has become a fun and creative way for businesses to train employees on various topics. From new hire onboarding to product training and compliance, training videos provide a way for businesses to disseminate information and keep employees engaged.

10 min read

YouTube Thumbnail Size for 2024 - Top Tips

YouTube is a competitive battleground for video marketers. So much so, that something as seemingly trivial as your YouTube thumbnail image can actually make a huge difference in the overall success of your videos.

12 min read

Snappa vs Canva - Which is Better in 2024?

When you’re looking for a reliable graphic design platform, it can be hard to know which one to use. It’s important to choose the right fit for your business because visuals are so important when it comes to marketing campaigns.

8 min read

6 Ways to Increase Your Conversion Rate With Video In 2026

In this article, we’re going to take a look at 6 ways to increase your conversion rate with video in 2026. Video is a popular tool for brands looking to improve all kinds of performance metrics, including conversion rate optimisation.

6 min read

Artlist Review 2026: Pricing, Features, and More!

In this article we’re going to take a look at Artlist, covering everything from pricing, to features, customer support, and more. According to our Video Marketing Statistics, 84% of people say they want to see more online videos from brands in 2026.

11 min read

3 Best Ways to Increase Sales With Video in 2026

In this article we’re going to take a look at 3 of the best ways to increase sales with video in 2026. As you may already know, video is an incredible tool for marketing and selling your products.

8 min read

4 Ways to Increase Website Traffic With Video

In this article we’re going to take a look at 4 ways to increase website traffic with video. Eager to know how? Let’s get straight into it… Video has dominated marketing for some time now, with no signs of slowing down.

10 min read

8 Ways to Increase Brand Awareness With Video in 2026

In this article we’re going to take a look at 8 ways to increase brand awareness with video in 2026. According to our latest video marketing survey, 93% of video marketers say video has helped them increase brand awareness.

9 min read

Canva Review 2024: Pricing, Features, and More!

Whatever your niche or industry, it's really important to have a great design software that can help you to create professional-looking designs. And, for many brands, that's where Canva comes in.

10 min read

Vimeo vs YouTube: Which is Better in 2024?

Although there are plenty of popular video hosting platforms out there, realistically, beginners face two standout choices: YouTube or Vimeo. But which is better?

9 min read

10 Customer Engagement Strategies You Can Implement TODAY

Customer engagement, in simple terms, means an emotional connection between a product or service and its users. If you invest in engagement, you’ll notice customers that stick around for longer because they enjoy using your brand, product, or service.

8 min read

How to Improve Customer Service Training With Video

When it comes to customer service training, video is right up there at the top of the tree. It lets learners understand and visualise the answers to key questions: how should they act in this scenario?

7 min read

5 Ways to Understand – and REDUCE – SaaS Churn

This gives us insight into one of the reasons users may churn. But there could be many more. In this article we’ll be looking at how to understand and, more importantly, how to REDUCE SaaS churn.

7 min read

14 of the Best Proptech Videos Ever

The advancement of our favourite industries would be nothing without the onset of fresh, innovative technology. Despite its ‘old hat' reputation, the real estate industry is no exception to this rule.

9 min read

How to Increase Sales With Video Prospecting in 2024

In this article we’re going to take a look at how to increase sales with video prospecting in 2024. Video is often used as a marketing tool to increase brand awareness and capture the attention of potential customers.

4 min read

How to Rotate a Video in 2024 (5 Quick Ways)

Smartphones have basically made digital cameras obsolete for the average person. The Samsung Galaxy S21 boasts a 108 megapixel camera with 30x optical zoom, and the ability to shoot 8K video - all with a device you can slip into your pocket!

5 min read

Perfect Instagram Story Dimensions & Tips (2026)

Wondering how to make your Instagram Stories pop? In this guide, we’ll cover everything you need to know about Instagram Story dimensions, specs, and best practices for 2026.

12 min read

How Much Does an App Preview Video Cost?

So, you're looking for a video to showcase your app and you want to know how much that will cost. Trouble is, no one is giving you a straight answer.

5 min read

How to Improve Customer Support With Video

Since it first created a buzz among marketers all those years ago, video marketing has become synonymous with promoting businesses. It's true that video is one of the best ways to raise awareness of your brand and increase your sales.