App Demo Video Production Company
If you’re selling or marketing a software product, an app demo video might be the single most effective tool in your arsenal. It lets potential customers see exactly how your app works – the features, the flow, the value – before they ever sign up or hand over a credit card. At Wyzowl, we’ve been helping SaaS companies bring their software to life since 2011. We’ve created 4,000+ videos for more than 2,000 businesses worldwide, and we know how to make your product look its best.
We’ve created app demo videos for companies including:
What is an app demo video?
Unlike a live product trial, a demo video lets you control the story. You choose what to show, in what order, and how to frame the value. The result is a polished, persuasive window into your product that works around the clock – on your homepage, in your onboarding flow, in paid ads, or wherever your audience needs it most.
Most app demo videos run between 60 seconds and three minutes, depending on the complexity of the product and how much you want to cover. A top-level overview tends to sit at the shorter end whereas feature-specific or training-focused videos can run a little longer.
Where app demo videos work best
App demo videos are versatile. They’re useful at almost every stage of the customer journey – and across multiple teams in your business.
Pre-signup conversion
Give potential customers a look behind the login screen before they commit. Showing how your product works – rather than just telling people what it does – reduces hesitation, builds confidence and improves conversion. A well-made demo video on a pricing or sign-up page can be the difference between a bounce and a trial.
Onboarding new users
First impressions inside your product matter. A short welcome video or guided overview helps new users find their footing faster, reducing time-to-value and lowering the burden on your support team.
Paymentshield
Paymentshield has partnered with Wyzowl on many videos to explain their insurance products and also to train and guide their many advisors on how to introduce the products to their clients. The videos have been used on their website for their audience and on internal resources to provide reference and help to the team.
We’ve worked with Wyzowl for almost 10 years on and off.
Their process is amazing and they do all they can to understand what is required.
They’re open to trying to do things differently which we sometimes required.
They take feedback onboard and deliver a finished product that works.
App demo video examples
From SaaS platforms to mobile apps, these demo videos show how screen recording, animation and clear storytelling combine to make software products easy to understand – and hard to ignore.
EQL
This video introduces EQL and its platform designed to manage high-demand product launches, helping brands run fair, controlled releases while improving customer experience and reducing website strain.
Green Project
This video highlights Green Project and its mission to support sustainability, showing how its solutions help organizations reduce environmental impact and make more responsible, eco-friendly choices.
Klyant – No Frixion
This video explains how Klyant simplifies accounting workflows by removing friction from everyday tasks, helping firms streamline processes, improve efficiency and focus more on delivering value to clients.
Archilogic
This video introduces Archilogic and its 3D spatial data platform, showing how businesses can create, manage and use digital building models to power applications in real estate, design and workplace planning.
Nottingham University
This video highlights the University of Nottingham and its offering, showcasing its commitment to education, research and student experience while helping prospective students explore opportunities and campus life.
Service Credit Union
This video introduces Service Credit Union and its financial services, showing how it supports members with accessible banking, competitive products and tools designed to help manage money effectively.
PropertyRadar
This video explains how PropertyRadar helps real estate professionals discover opportunities, access property data and generate leads, enabling smarter prospecting and more effective marketing strategies.
Hotel Engine
This video introduces Hotel Engine and its platform designed to simplify business travel, helping companies book hotels easily, control costs and provide a better experience for traveling teams.
How we create your app demo video
Every app demo video follows a clear four-stage production process – with a dedicated review and approval round built in at every step, so you always know exactly where your project stands.
We start by getting to know your product, your audience and the specific outcome you want the video to achieve. Our writers then craft a custom script that guides viewers through your app in the most compelling sequence – deciding what to show, what to skip, and what to emphasise. We go back and forth based on your feedback, getting the words and structure right before production begins.
We bring everything together — screen recordings, custom animation, motion graphics, voiceover and sound — into a finished video. You review the final cut and we make unlimited revisions until you’re completely satisfied. Final files are delivered in every format you need.
We bring everything together – screen recordings, custom animation, motion graphics, voiceover and sound – into a finished video. You review the final cut and we make unlimited revisions until you’re completely satisfied. Final files are delivered in every format you need.
Why choose Wyzowl as your app demo video company?
A Proven Track Record
Since 2011, we’ve created over 4,000 videos for more than 2,000 businesses across 40+ countries. Our clients range from fast-growing startups launching their first product to established enterprise brands managing global software rollouts – all choosing Wyzowl for the same reasons.Fixed Pricing. No Surprises.
Every app demo video is quoted at a fixed price before production begins. No hidden fees, no scope creep charges, no ambiguity. You know exactly what you’re paying from the moment you get in touch.Unlimited Revisions
We don’t cap the number of revisions you can request. Your complete satisfaction is built into every project – at every stage, from first draft script to finished video.Bespoke Creative. Every Time.
Every video we produce is built from scratch. We don’t use templates or recycle assets between clients. Every animation, callout, illustration and graphic is created specifically for your product and brand.The State of Video Marketing
We publish the annual State of Video Marketing report – the most widely cited research in the industry. Our clients benefit from strategies backed by over a decade of proprietary data on what makes video content perform.End-to-End Service
From initial brief to final delivery, we handle everything – scripting, screen capture, storyboarding, voiceover, animation, sound design and file delivery in every format you need. One team, one process, one fixed price.Hotel Engine
Hotel Engine required a series of demo videos to help their corporate clients to understand how their software worked, and allow users to onboard by watching the videos. Wyzowl worked with them to fully understand the main features, and plan the series to make it user friendly. By capturing the process and adding a clear voiceover, the videos make navigating and using the platform a breeze.
Wyzowl really streamlined the process for us, saving us a lot of time and delivering a great series in a timely manner.
I highly recommend them for your product demo videos.
Useful resources
Whether you’re figuring out what kind of demo video you need or trying to understand how to get the most from it, these guides are a good place to start.
20 Outstanding Examples of Software Demo Videos
Browse 20 of our favourite software demo videos – with analysis of what makes each one work and why.
7 Essential Ingredients of an Amazing Software Demo
A practical breakdown of exactly what goes into a great software demo video – from script structure to screen recording tips.
8 Stats That Prove the Power of App Demo Videos
Hard data on why app demo videos work – covering downloads, engagement, conversion and more.
25 Best Animated Product Videos OF ALL TIME
See how top brands use animation in their demo and product videos – with examples and takeaways for each.
The Ultimate Guide to Onboarding Users With Video
A comprehensive guide to using video across the onboarding journey – from welcome emails to in-product walkthroughs.
22 Best Customer Onboarding Videos – EVER!
A curated collection of the best onboarding videos out there, with notes on what each one does well.
Testimonials
Frequently asked questions
What is an app demo video?
It typically combines screen recording with animation, motion graphics and voiceover to guide the viewer through key features or workflows – in a way that’s clearer and more compelling than a live demonstration or written documentation.
How much does an app demo video cost?
App demo video pricing at Wyzowl starts from £1,500 ($2,000) for a fully produced video, with a fixed price quoted upfront before production begins. The exact cost depends on factors including video length and style.
Every project includes scripting, screen capture, professional voiceover, music, sound design and unlimited revisions.
For teams that need ongoing video content – such as a series of feature or training videos – we also offer subscription packages at a fixed monthly fee.
How long should an app demo video be?
Feature-specific videos or onboarding walkthroughs can run a little longer – often between 90 seconds and three minutes – because the viewer is already engaged and looking for detail.
We’ll advise on the right length based on your goals and where the video will be used.
What's the difference between an app demo video and an explainer video?
An app demo video is more product-led: it shows how the software actually looks and works, using screen recording alongside text and graphics to make the interface clear and compelling.
The two formats can complement each other well – many companies use an explainer video to introduce the problem and an app demo to show how their product solves it.
Do I need to provide screen recordings?
Others prefer us to record the screens ourselves. This is usually the preferred route so we can capture the flow smoothly and with the right pacing.
We’ll agree on the approach that suits you during the scripting and planning stages.
Can you create demo videos for mobile apps as well as web apps?
Can you produce a series of feature videos?
What formats will I receive the final video in?
How long does production take?
We’ll confirm exact timelines when you get in touch, as they depend on project scope. As a guide, most app demo videos are completed within two to three weeks from project kickoff. For series of videos or more complex productions, we’ll agree a phased schedule that suits your deadlines.
Will the video look like it's made from raw screen recordings?
Not with Wyzowl. Raw screen recordings alone tend to feel flat and unpolished. We use motion graphics, animated callouts, text overlays, transitions and professional sound design to elevate the footage into something that genuinely reflects the quality of your product – and holds the viewer’s attention throughout.
Need pricing?
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Simple fixed pricing.
No hidden fees. Ever.
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