Explainer Video Production Company
What is an explainer video?
An explainer video is a short animated or live-action video that explains what a product, service or idea is and why it matters.
Typically between 60 and 90 seconds long, explainer videos are designed to communicate a clear message quickly – cutting through complexity to help an audience understand something in a way that’s simple, engaging and memorable.
They’re most commonly used on homepages, landing pages, product pages and in sales and marketing campaigns – anywhere you need to make a strong first impression or explain something that’s difficult to communicate with words alone.
Explainer video styles
Character Animation
The most popular explainer video style. Characters, scenes and motion are crafted frame by frame to tell a story that’s engaging, warm and human. Works particularly well for consumer-facing products, SaaS onboarding, and any brief where you want to build an emotional connection with the audience.
Motion Graphics
Clean, data-led animation using shapes, text and transitions rather than characters. Ideal for communicating abstract concepts, statistics, or process flows where clarity and professionalism are the priority. Popular with fintech, healthcare and B2B tech companies.
PAR Technology
Wyzowl created an animated explainer video for PAR Technology to showcase their program management capabilities and highlight how they act as a dedicated partner to their customers. The project included scripting, designing illustrations aligned with PAR’s brand and full animation. The finished video is helping PAR clearly communicate the value of their loyalty and engagement solutions, and has been used across marketing campaigns to support lead generation.
We went through a few iterations for the script, and they were very receptive to our feedback and made edits quickly. We hadn’t used any illustrations in our branding in the past, so they helped us develop the look and feel of those.
The team was impressive. Everyone I’ve had the pleasure of interacting with at Wyzowl has been so kind and genuinely a pleasure to work with. They go above and beyond to learn your business and ensure they are creating high-quality videos.
We used these videos across multiple campaigns, including campaigns run by us and third-party campaigns, which helped generate MQLs. We noticed these measurable outcomes within the first 2–3 months since we used the videos heavily as soon as they were completed.
We also appreciated their very clear and straightforward process and pricing.
Explainer video examples
Bull Run
Bull Run needed to explain a complex crypto staking platform to users unfamiliar with decentralized finance. This explainer breaks down smart swaps, token pools and rewards into a clear, accessible story.
CybSafe
CybSafe needed to communicate how their platform reduces human cyber risk – a challenge that’s both technical and behavioral. This video makes security awareness training feel tangible and results-driven.
Kadence
Kadence needed to show how their platform solves a problem many hybrid teams face: coordinating office time without endless back-and-forth. This video makes the solution feel simple and immediate.
Green Door
Green Door needed to explain a complex home upgrade process involving rebates, contractors and certifications. This explainer turns a potentially confusing journey into a clear, manageable plan.
Dwellcome
Dwelcome needed to introduce an AI-driven relocation tool to an audience unfamiliar with the concept. This video makes personalized local guides feel like a natural solution to a common problem.
The Oxford Club
The Oxford Club needed to promote a specific investment opportunity while building credibility and urgency. This explainer balances investment education with a clear call to action.
Vacation From Cleaning
This explainer positions a home-cleaning service as a gift rather than a transaction – reframing the product emotionally while still making the booking process clear and simple.
Kennion Benefit Advisors
Kennion needed to explain a proposed change to employee health insurance in a way that reassured staff and invited genuine feedback. This video balances transparency with empathy.
How we create your explainer video
Our writers craft a custom script built around your product, audience and key message. We typically go through two rounds of revisions at script stage – getting the words right before we touch a single visual. A great script is the foundation of every great explainer video.
We create custom illustrations from scratch – no templates, no stock assets. Every character, scene and visual element is designed specifically for your brand. You review and approve a detailed storyboard before animation begins, so there are no surprises in the finished video.
We have a roster of professional voiceover artists for you to choose from. Select the artist matched to your tone, audience and language. Our roster spans dozens of accents, languages and styles – from warm and conversational to authoritative and corporate. Music and sound design are added to bring the final video to life.
We bring everything together into a polished, finished video. You review the final animation and we make unlimited revisions until you’re completely satisfied – then deliver final files in every format you need.
Why choose Wyzowl as your explainer video company?
A Proven Track Record
Since 2011, we’ve created over 4,000 explainer videos for more than 2,000 businesses across 40+ countries. Our clients include some of the world’s best-known brands alongside fast-growing startups – all choosing Wyzowl for the same reasons.Fixed Pricing. No Surprises.
Every explainer video is quoted at a simple, fixed price before production begins – with no hidden fees, no scope creep charges, and no surprises. You know exactly what you’re paying from day one.Unlimited Revisions
We don’t cap the number of revisions you can request. Your complete satisfaction is built into every project, at every stage – from first draft script to final animation.Bespoke Creative. Every Time.
Every explainer video we produce is created from scratch. No templates, no recycled assets, no shortcuts. Every illustration, character and scene is custom-built to match your brand.The State of Video Marketing
We publish the annual State of Video Marketing report – the most widely cited research in the industry. Our clients benefit from strategies backed by 12 years of proprietary data on how audiences actually engage with video content.End-to-End Service
From initial brief to final delivery, we handle everything – scripting, illustration, voiceover, animation, sound design and delivery in every format you need. One team, one process, one fixed price.
If You Review
Working with Wyzowl on their second business venture, If You Review required 3 explainer videos to introduce their new review platform. They needed a specific video for each audience type plus a general overview which explains the concept of the business. The videos have been used on the website and social media, while the graphics created have been re-purposed for various marketing campaigns as well.
We’ve worked with Wyzowl twice over the past six years, and every experience has been outstanding. The entire process is seamless from start to finish – the team is incredibly helpful, quick to respond, and always on top of each stage of the project.
Across both projects, we’ve had a total of five videos created, and we’ve been over the moon with every single one. Wyzowl are professional, easy to work with, and consistently deliver videos of the highest quality. Highly recommend!
The seamlessness of the whole experience and output was just brilliant. We’ve had so many comments on how professional the animations are. The team were excellent and we just can’t fault them at all.
Useful resources
50+ Awesome Explainer Video Examples
How Much Does an Explainer Video Cost?
Get a transparent breakdown of explainer video pricing across every budget, style and production approach – with data from our survey of 242 companies.
11 Types of Animation Styles (With Examples)
How to Write a Video Script (Free Template + Guide)
A practical guide to writing an explainer video script that communicates clearly, holds attention and drives action.
What Is a Storyboard and How Do You Make One for Your Video?
How Long Should My Explainer Video Be? [Including Stats!]
Testimonials
Frequently asked questions
Got a question about explainer video production? We’ve answered the most common ones below – but if you can’t find what you’re looking for, get in touch and we’ll be happy to help.
How much does an explainer video cost?
Explainer video pricing at Wyzowl starts from £2,000 ($2,700) for a fully animated explainer video, with a fixed price quoted upfront before production begins.
The exact cost depends on factors like video length, animation style and complexity.
Every project includes scriptwriting, custom illustration, professional voiceover, animation, music, sound design and unlimited revisions.
For businesses that need ongoing video content, we also offer subscription packages at a fixed monthly fee. You can make an enquiry and get a price for your project on our pricing page.
How long does an explainer video take to produce?
Demo videos can often be completed in around 4 weeks. If you have a specific deadline, we’re happy to discuss rush turnarounds.
How long should an explainer video be?
Shorter videos (30 to 60 seconds) work well for paid advertising and social media.
Longer videos (90 seconds to 2 minutes) are appropriate when the product or concept genuinely needs more explanation.
We’ll advise on the right length based on your specific goals and where the video will be used.
What makes a good explainer video?
Great scripting is the foundation – the visuals, voiceover and animation all exist to bring a strong script to life.
Common mistakes include trying to say too much, using jargon the audience doesn’t understand, and burying the call to action too late.
What animation style is best for my explainer video?
2D character animation works well for consumer-facing and SaaS products where warmth and personality matter.
Motion graphics suit data-heavy or abstract concepts where clarity is the priority.
Mixed media works when you have footage or a brand style that favours real people in shot.
We’ll recommend the right style based on your brief and show you relevant examples before production begins.
Can you create explainer videos in multiple languages?
We’ve produced hundreds of multilingual video series for clients including ArchWell Health, where we created English and Spanish versions with dialect-appropriate voiceover for different audience segments.
Do you work with startups as well as large businesses?
Our fixed pricing model and structured process work equally well at any scale. Many of our longest-standing clients started with a single video and now work with us on a retainer basis.
Will the explainer video be unique to my brand?
Every explainer video we produce is created from scratch – custom script, custom illustration, custom animation.
We never use templates or repurpose assets from previous projects. The characters, scenes and visual style are built specifically for your brand and your brief.
Need pricing?
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Simple fixed pricing.
No hidden fees. Ever.
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