Author

Adam Hayes

Adam is Head of Content at Wyzowl. Leading a talented, fearless team of writers, Adam's passions include video, growth marketing, brand storytelling and referring to himself in the third person.

78 articles

8 min read

5 Best FREE YouTube Banner Maker Tools in 2026

A great YouTube banner is a great first impression for your channel: it sends a clear message that your channel is well-maintained, well-loved and worthy of your viewers' time!

6 min read

What is Asynchronous Video? (Benefits, Uses, Examples)

In the world of video - just as in the wider world of work - a quiet revolution has been brewing over recent years: a shift from real-time interactions, to a more flexible and convenient approach.

6 min read

What is Asynchronous Video? (Benefits, Uses, Examples)

In the world of video - just as in the wider world of work - a quiet revolution has been brewing over recent years: a shift from real-time interactions, to a more flexible and convenient approach.

14 min read

20 of the Best Product Demo Video Examples Ever

Product demo videos are an essential tool for businesses to captivate their audience, showcase their offerings, and make a lasting impression. This video type serves as a dynamic window into a product.

10 min read

15 Best Law Firm & Legal Videos (2026)

For law firms looking to stand out in an increasingly competitive industry, the secret may lie in two simple words: video marketing.

8 min read

Mobile App Onboarding: 10 Tips (and Examples) For 2024

Onboarding new users is a crucial moment for mobile apps. Those first few minutes after someone downloads your app make all the difference between them becoming devoted users or deleting your app forever.

6 min read

9 Video Ad Success Stories

Whether it’s the funny ones that keep you watching, the weird ones that shock you or the emotional ones that tug on your heartstrings, video ads have a place in marketing.

3 min read

6 Tips for Promoting Your Video

Luckily, Sarah has six top tips to help you promote your video, take a look... Hi, I'm Sarah from Wyzowl and I'm about to show you how you can promote your video.

24 min read

33 Incredible User Onboarding Emails

It’s one of those words that says so much. ‘Onboarding’: it goes much deeper than ‘orientation’ or ‘induction.’ It’s not just about pointing customers in the right direction, or giving them a cursory introduction to your product or service.

3 min read

Video Sitemap - What It Is and How to Create One

If you have a website, it’s highly recommended that you have a sitemap. Sitemaps can be easily interpreted by search engines' automated crawling robots, helping them to determine the theme of your website and eliminating any crawling errors.

8 min read

7 ESSENTIAL Tips for a Great Crowdfunding Video

A staggering $17.2 billion is generated yearly through crowdfunding in North America alone. This remarkable figure demonstrates the increasing enthusiasm for the model among entrepreneurs and consumers.

16 min read

What to Post on Instagram: 28 Ideas for B2B Brands

For all its many benefits and advocates, Instagram remains a mystery to many businesses. Particularly B2B. How can you reconcile the traditional norms of B2B marketing - straight-laced, professional, formal - with a platform that’s monopolised by influencers, foodie-filters and wanderlust?

14 min read

How to Create a Kickass Customer Onboarding Process

Have you ever tried out a new product and felt lost the whole time? Perhaps you poked around for a few minutes to see if you could figure it out yourself, or maybe you completely abandoned the product, never to return again.

6 min read

18 of the Greatest Sales Video Examples Ever! (2026)

Sales teams have long been using video to support their efforts, and for good reason. Video marketing is an incredibly powerful tool that can help you connect with potential customers, build trust, and close deals throughout the buyer's journey.

9 min read

How to Create the Ultimate Video Sales Letter

“People buy from people.” It’s an old saying - but, even in today’s high-paced digital world, it often rings true. And in today's busy, B2B world - the video sales letter is the quickest way to establish that personal relationship.

7 min read

10 Best Product Launch Videos Ever

In this article we’re going to take a look at 10 of the best product launch videos EVER. There’s a well circulated statistic that 95% of new products fail.

3 min read

Why “Going Viral” Is a Bad Strategy

Almost everyone who's internet savvy has heard about "going viral". Going viral means your content resonates so immensely that it becomes the latest big thing across cyberspace.

8 min read

7 POWERFUL Business Storytelling Tips

Stories: they're how we make sense of the world. From a young age, stories captivate and teach us our most valuable lessons. They frame the values that are most important to us.

2 min read

The Human Attention Span [INFOGRAPHIC]

Feeling like you can't concentrate for more than a few seconds these days? Don't worry, you're not alone! Turns out, humans are now officially worse at focusing than a goldfish.

11 min read

21 of the Best Real Estate Videos

If you're in the real estate business, then you know that marketing is essential to success. And one of the most effective real estate marketing tools out there is video.

12 min read

28 of the Best Recruitment Videos Ever

There's no doubt that recruitment videos are becoming increasingly popular. In fact, recruitment agencies are already reporting that job adverts get a 34% higher application rate if they include a video.

5 min read

Video Production Retainers: Pros and Cons

As the saying goes, "If you want to go fast, go alone. If you want to go far, go together." This is especially true in the world of video production.

10 min read

How to Embed Video in Email - Gmail & Outlook

Although embedded videos in emails are credited for encouraging 5x higher open rates with 8x higher open-to-reply rates - only 50% of B2B marketers use video in their email marketing campaigns.

9 min read

How to Increase Downloads With a Great App Demo

How does your app capture attention? How do you quickly and effectively explain what your app does? How do you convince would-be users to take the plunge and download?

17 min read

4 Businesses That Rock at Video Marketing

Alright, we're gonna call it; the world of online video is pretty unfair! How can a video with a kid getting his finger bitten receive millions of views, whilst quality business videos like your own struggle to get anywhere close?

9 min read

12 Lessons We Learned From Our First Attempt at Webinar Marketing

Let's talk about webinars. Over recent years, they've emerged as a go-to strategy for marketers. They can generate leads and brand awareness, build great relationships and develop a sense of thought leadership that's difficult to rival with other marketing techniques.

11 min read

How to Effectively Monetize a Mobile App: 11+ Ideas

Before we get into how to effectively monetize your mobile app, here's a cautionary tale... HQ Trivia was a live quizzing app that anyone could play on their smartphone to win cash prizes.

10 min read

7 Facebook Video Ad Examples We Love ?

Skip ad. Close ad. “Ugh, I’m sick of seeing that.” Scroll past. These are all common reactions to video ads on a user’s Facebook feed.

10 min read

How to Build a Conversion Funnel For Your Video Ads

A conversion funnel for your video ads can help you strategise your efforts so that people who have been researching your brand for months don’t see the same ads as those who have just discovered you.

4 min read

7 Stats That Prove the Power of Sales Videos [New Data]

There’s a Catalan proverb that says: It’s a message that will certainly resonate with sales professionals. Much as we all wish that sales was a linear, straightforward process - the reality is somewhat different.

8 min read

What Is TikTok? A Complete Guide for Marketers

You’ve probably only just got your head around Instagram, Facebook, LinkedIn, Twitter and Snapchat? And now you’ve been tasked with setting up TikTok for your brand too?

18 min read

24 Best Video Editing Apps (2026)

With smartphones increasingly powerful and affordable, DIY video production has exploded. Amateur and professional videographers now carry a powerful pocket film studio to film, edit and publish their cinematic creations.

2 min read

How Important Is Video Player Colour?

Video marketing is a competitive gig. Success isn't just about the content of your video - but also how it's presented on the page.

5 min read

How to Effectively Use YouTube for Video Marketing

Let's start with the facts: 1\. YouTube is the second largest search engine in the world. 2\. Since March 2014, the number of people watching YouTube videos has increased by 40% 3\.

4 min read

6 Simple Steps to Increasing Conversions With a Video

As one of the most engaging ways to connect with your audience, a video is a sure-fire way to increase your conversion rates. But how do you make sure you have done everything you possibly can to get the results you want?

6 min read

10 Ways to Get More Mobile App Downloads for Under $1000/£790

The whole idea of ‘getting more downloads’ can seem like an intimidating and even insurmountable task. Every app developer has no doubt considered this question at some point – unfortunately, nagging considerations such as time and cost-effectiveness are never far behind.