Author

Wyzowl Team

This article was written as a collaboration between our team. From writing and editing to sourcing examples and creating visuals, it takes a group effort to bring each post to life.

16 articles

52 min read

101+ Best Explainer Video Companies 2026

If you’re on the hunt for the top explainer video companies in 2026, you’re in the right spot. Back in 2024, we got in touch with 242 explainer video production companies to answer the question: how much does an explainer video cost?

18 min read

Create SaaS Videos That Convert (20+ Examples)

Catching the attention of SaaS buyers can feel like an uphill battle. With complicated products, hard-to-see benefits, and a sea of competitors, it’s tough for brands to connect with people or earn the trust that turns interest into real customers.

8 min read

The Science of Storytelling in Explainer Videos

Explainer videos are powerful tool to convey complex information in a succinct, engaging manner. They are short, animated videos designed to illustrate a company's product, service, or concept in just a few minutes.

5 min read

Top 10 Mistakes to Avoid When Creating Explainer Videos

Explainer videos are a powerful tool for conveying complex information in an engaging and digestible format. They offer the perfect blend of clarity and creativity, making them a preferred choice for businesses aiming to communicate their messages effectively.

7 min read

The Role of Explainer Videos in the Customer Journey

Explainer videos serve as a powerful tool in modern marketing, designed to convey complex information in a concise and engaging manner. They typically range from 30 to 90 seconds and leverage storytelling, visuals, and sound to captivate and inform an audience.

8 min read

How to Measure the ROI of Your Explainer Videos

We all feel it... marketing budgets are under constant pressure so getting a good ROI from each asset you create is essential. Explainer videos can be incredibly effective.

12 min read

The Explainer Video Effect: Turn Clicks into Customers

Explainer videos are short, engaging videos that clearly explain a product, service, or concept. They use simple language, visuals, and storytelling to help audiences quickly understand and take action.

7 min read

Stop the Scroll: 9 Proven Ways to Grab Attention Fast

Capturing and maintaining attention is more important, yet more challenging than ever. The internet is crowded with endless streams of content, and everyone is vying for their piece of the audience's attention.

12 min read

Vertical Videos: Optimizing for the Mobile-First Audience

Over the past decade, mobile usage has skyrocketed, fundamentally transforming how content is consumed. Central to this transformation is the rise of vertical video, an emergent format tailored specifically for the mobile-first audience.

5 min read

The Power of User-Generated Content in Video Marketing

User-Generated Content (UGC) has revolutionized the way brands interact with consumers in the digital age. Defined as any form of content created by users, rather than brands, UGC encompasses images, videos, reviews, testimonials, and blogs.

10 min read

AI in Video Marketing: A Game-Changer for 2026

The digital landscape is ever-evolving, and artificial intelligence (AI) is at the forefront of this change, particularly in the realm of video marketing. With advancements in AI technology, video marketing is undergoing a significant transformation.