YMCA Camp Seymour Case Study

Camp Seymour is a residential camp for children based in Washington state, USA. The camp has three core values: ‘Youth Development’, ‘Healthy Living’ and ‘Social Responsibility’. They also have an annual campaign called: “Send a Child to Camp”, which is what this video was based on.

The camp wanted a positive and upbeat video, and as their tagline is “Adventure Awaits”, we really wanted to get this across in the final product!

A key requirement was to try and include all of the beautiful scenery and well-known features that people associate with Camp Seymour. This was because the video was aimed at people who are familiar with or have visited/worked at the camp previously.

The client also wanted viewers to feel a pull towards the call to action (“Send a Child to Camp”), so this was one of our focus points when making the video.

When a video has a cause, it’s really important for us to get the message across exactly how the client wants. So our creatives had a really important job to do! Samantha, the copywriter assigned to this project, had to portray the importance of the cause through the story, whilst still representing the fun and exciting aspects of camp.

Camp Seymour had strong and particular brand guidelines, and a tight deadline to follow. So when it came to storyboard, the pressure was on to get it right. Sophie, our illustrator, achieved this by following the guidelines closely and allowing time for client feedback. The client was so pleased with the storyboard – especially the design of the camp’s famous chicken coop, the climbing tower and the marine touch tanks – that after only a few tweaks, it was off to the animation stage!

At the animation stage, Andrew was tasked with injecting fun into the storyline. He used his animation skills to bring the characters to life and keep everything flowing at an energetic pace. The video was greatly received by the client who was also impressed with the quick turnaround.