Customer Onboarding Video Production

The moment a new customer signs up, their experience with your product starts. If that first impression is confusing, overwhelming or unclear, you risk losing them before they’ve seen the value you offer. Customer onboarding videos change that. They welcome new users, guide them through the essentials, and give them the confidence to get started – fast. At Wyzowl, we’ve been creating customer onboarding videos since 2011, producing over 4,000 videos for more than 2,000 businesses worldwide. We know how to turn a new sign-up into a satisfied, long-term customer.

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Animated Video Showreel
Animated Video Showreel

2,000+

businesses worldwide since 2011

We’ve created customer onboarding videos for companies including:

The basics

00:01

What is a customer onboarding video?

A customer onboarding video is a short animated or live-action video that guides new users through your product, service or platform – helping them understand what it does, how it works, and how to get started.

Typically between 60 seconds and a few minutes long depending on complexity, onboarding videos are designed to reduce friction at the most critical stage of the customer journey: the moments immediately after sign-up or purchase. Done well, they replace confusion with confidence.

They’re most commonly used inside product dashboards, welcome email sequences, help centres and getting-started landing pages – anywhere a new customer needs a hand to take their first successful step.

Why video

00:02

Why customer onboarding videos matter

The gap between a customer signing up and experiencing genuine value from your product is where most churn happens. An onboarding video closes that gap.

Reduce churn from day one

Most customers who leave early do so because they couldn’t figure out your product – not because they didn’t want it. A clear onboarding video removes that barrier, giving new users the best possible start and dramatically improving early-stage retention.

Decrease support tickets

When customers can watch a video that answers their most common setup questions, they need your support team less. Onboarding videos work around the clock, answering the same questions at scale without adding to your workload.

Speed up time-to-value

The faster a customer gets a result from your product, the more likely they are to stick around. Onboarding videos get users to their first win quicker – turning new customers into active ones before doubt has a chance to creep in.

Build confidence and loyalty

A warm, well-crafted onboarding experience signals that you care about your customers beyond the sale. That first impression sets the tone for the entire relationship – and a great one builds the kind of trust that turns customers into advocates.

Case study

00:03
PCS

PCS

Wyzowl supported PCS with a series of videos which demonstrate various features of their software, what they do and how to navigate. PCS wanted to have a range of videos which help future and current customers to understand the software and be able to use easily. The result is a set of videos that are engaging and easy to follow so that new and existing customers can use them as needed.

Watch the video

Wyzowl has been really easy to work with for animated videos.

They have been able to consolidate comprehensive information into short scripts and get the point across in animation.

My team has stayed consistent over time and are a joy to work with.

They also have a great up-front pricing model that allows me to stay on budget.

Bess LauerPCS

Examples

00:04

Customer onboarding video examples

From SaaS platforms to consumer apps, these customer onboarding videos show how animation and clear storytelling helps new users get started quickly – and stay.

New York Life

New York Life

This onboarding video guides customers through creating an online account, including entering personal details, setting login credentials, verifying email and accessing the portal to manage policies and account information.

Capital on Tap

Capital on Tap

This onboarding video guides users through activating their business Mastercard, including verifying details, setting a PIN and preparing the card for secure use in-store, online and internationally.

Britbox

Britbox

This onboarding video guides users through redeeming a BritBox gift subscription, covering steps for new, existing and returning subscribers, including account setup, entering codes and managing billing or platform subscriptions.

Service Credit Union

Service Credit Union

This onboarding video shows how to download and use the mobile banking app, guiding users through viewing balances, transferring funds, paying bills and managing finances conveniently on the go.

EQL

EQL

This onboarding video guides users through setting up an EQL account, including entering business details, adding contact information and completing initial configuration within the retailer portal.

University of Nottingham

University of Nottingham

This onboarding video guides students through selecting and submitting course modules, including reviewing requirements, managing credits, choosing options and completing the submission process through the online system.

IOPC

IOPC

This is an instructional video to help people fill out a letter of credentials for IOPC Funds meetings. The aim is to reduce confusion and errors with form submission.

Service Credit Union

Service Credit Union

This onboarding video guides members through setting up online banking, including entering account details, creating login credentials, verifying devices and accessing services securely from one convenient platform.

Property Radar

Property Radar

This onboarding video shows how to use the Lookup feature to find people or properties, apply filters, explore results and connect via phone, email or social media using the platform.

Process

00:05

How we create your customer onboarding video

Every customer onboarding video follows a clear four-stage process – with a dedicated review and approval round built in at every step, so you always know exactly where your project stands.

  1. Stage 01

    Script

    We write a custom script built around your product, your new users and the specific moment of first use. We go through multiple rounds of revisions at script stage – getting the message, tone and flow right before we touch a visual. A great onboarding video starts with a great script.

  2. Stage 02

    Storyboard

    We create custom illustrations from scratch – no templates, no stock assets. Every character, screen representation and visual element is designed specifically for your brand and product. You review and approve a detailed storyboard before animation begins, so there are no surprises in the finished video.

  3. Stage 03

    Sound

    We have a roster of professional voiceover artists for you to choose from – spanning dozens of accents, languages and styles. Select the voice that matches your product’s tone and your customers’ expectations. Music and sound design are added to bring everything together.

  4. Stage 04

    Animation

    We bring all the elements together into a polished, finished video. You review the final animation and we make unlimited revisions until you’re completely satisfied – then deliver final files in every format you need, ready to embed in your product, emails or help centre.

Why Wyzowl

00:06

Why choose Wyzowl as your customer onboarding video company?

Since 2011, we’ve helped over 2,000 businesses create videos that communicate clearly, reduce churn and build stronger customer relationships from day one.

4,000+

videos created since 2011

2,000+

businesses worldwide

40+

countries

  • A Proven Track Record

    Since 2011, we’ve created over 4,000 videos for more than 2,000 businesses across 40+ countries. Our clients include some of the world’s best-known brands alongside fast-growing startups – all choosing Wyzowl to create video that actually gets results.

  • Fixed Pricing. No Surprises.

    Every customer onboarding video is quoted at a simple, fixed price before production begins – with no hidden fees, no scope creep charges, and no surprises. You know exactly what you’re paying from day one.

  • Unlimited Revisions

    We don’t cap the number of revisions you can request. Your complete satisfaction is built into every project, at every stage – from first draft script to final animation. We keep going until you’re happy.

  • Bespoke Creative. Every Time.

    Every video we produce is created from scratch. No templates, no recycled assets, no shortcuts. Every illustration, character and scene is custom-built to match your brand – and your users’ experience.

  • The State of Video Marketing

    We publish the annual State of Video Marketing report – the most widely cited research in the industry. Our clients benefit from strategies backed by 12 years of proprietary data on how audiences actually engage with video content.

  • End-to-End Service

    From initial brief to final delivery, we handle everything – scripting, illustration, voiceover, animation, sound design and delivery in every format you need. One team, one process, one fixed price.

Case study

00:07
The Medical Council of Canada

The Medical Council of Canada

The Medical Council of Canada commissioned an educational video for use in advance of their exams. The aim is to prep and support students in advance of the exam by giving them all the information and rules that they will need to know to be ready for their exam. Wyzowl worked with the team at MCC to ensure the video is engaging and clear, whilst also covering all the key details needed so that nothing is overlooked.

Watch the video

Wyzowl is excellent to work with – the team tells me when to expect the next item back from them, and always meet this deadline, which makes them very reliable. They are consistently quick to respond to my feedback.

I especially appreciate their script writing skills; over several videos we’ve done, they always quickly grasp what I am trying to achieve, and effortlessly break down complex concepts in clear language for our audience.

Melynda St. PierreSenior Marketing Specialist, The Medical Council of Canada

Resources

00:08

Useful resources

Looking to learn more about customer onboarding videos before getting started? These guides are a great place to begin.

Testimonials

00:09

Testimonials

See what other companies say about Wyzowl. We’re 5-star rated on Clutch and Google Reviews:

Rated 5 stars by our customers

  • Clutch Reviews
  • Google Reviews

We've worked with Wyzowl for almost 10 years on and off. Their process is amazing and they do all they can to understand what is required. They're open to trying to do things differently which we sometimes required. They take feedback onboard and deliver a finished product that works.

Michaela WalshGoogle review · 5 stars

Wyzowl was phenomenal to work with on our product launch videos. Super easy process, smart, agile team. Cant recommend strong enough.

Joe HylandGoogle review · 5 stars

I've been working with Wyzowl for years to create explainer videos and ads. Their team is always professional, prompt, accommodating, and organized. They take the stress and hassle out of the entire video creation process. I know exactly what to expect every time I work with them and the results are always superb. Highly recommend working with them.

Becca NevarezGoogle review · 5 stars

Wyzowl has been absolutely wonderful. We used them for one explainer video so far and not only were they fast, but the quality of the work was exceptional. They took our requests and changes professionally and delivered a product our entire team was in love with. We enjoyed working with them so much, we are working on another project with them right now. Highly recommend them for all your animation needs, you won't find better cost, better customer service, or better quality anywhere else.

Heather LampeGoogle review · 5 stars

We needed 10 demo videos done quickly. Wyzowl really streamlined the process for us, saving us a lot of time and delivering a great series in a timely manner. I highly recommend them for your product demo videos.

Audrey FairbrotherGoogle review · 5 stars

Amazing work! Wyzowl's creativity is outstanding—they exceeded my wildest expectations for our videos. What I appreciated most was their responsiveness...every question was answered promptly by the right team member. This is our second project with Wyzowl, and I can't wait to collaborate again.

Ellen DecareauGoogle review · 5 stars

Wyzowl has been really easy to work with for animated videos. They have been able to consolidate comprehensive information into short scripts and get the point across in animation. My team has stayed consistent over time and are a joy to work with. They also have a great up-front pricing model that allows me to stay on budget.

Bess LauerGoogle review · 5 stars

Working with Wyzowl to create a brand awareness video was great for our team. I had previously worked with Wyzowl, so when the need came up for an explainer animation, I knew just who to have my colleague connect with. The process was easy and Wyzowl delivered creative, captivating, video content that we will be using as Kanopi by Armstrong's featured video on our YouTube and website’s About page. We look forward to sharing the video on our social channels and plan to clip 5-7 sec teasers to drive traffic to our YouTube, shopping collections, and other converting channels. Overall, a smooth process from scripting to finalizing, we are looking forward to working with Wyzowl in the future.

Jaclyn LerashGoogle review · 5 stars

I recently worked with Team Wyzowl, led by Chris, on a video project for one of our customers, and I can't say enough good things about the experience. From our very first call, they totally got what we were looking for. They understood our needs right away, which saved us so much time. :) The turnaround was impressive—they had the first draft ready within a week, and it looked amazing! Our client had quite a few tweaks and minor changes, but Chris and his team were super patient and responsive throughout the entire process. They handled everything with such professionalism and attention to detail. If you're looking for an agency that really gets your vision, delivers on time, and produces top-notch quality, I highly recommend Team Wyzowl. They made the whole experience easy and enjoyable. Thanks again, Chris and team, for your fantastic work!

Madhuri GuramGoogle review · 5 stars

Working with Wyzowl was great – we were impressed at all stages of our project and worked with professionals from the initial brainstorming phase to identify the most suitable narration for us, to story board creation, illustration, voice recording, animation, up until the final product delivery. Our animated video has already reached over 30k views on social media after a couple of months and we’re already starting to see the positive effects. (Linguistics and English Language Department, Lancaster University)

Vittorio TantucciGoogle review · 5 stars

FAQ

00:10

Frequently asked questions

Got a question about customer onboarding video production? We’ve answered the most common ones below – but if there’s anything we haven’t covered, get in touch and we’ll be happy to help.

What is a customer onboarding video?

A customer onboarding video is a short animated or live-action video that guides new users through your product, service or platform after sign-up or purchase. It helps new customers understand what to do, how things work and how to get the most out of what they’ve paid for – all without needing to contact your support team.

How much does a customer onboarding video cost?

Pricing for customer onboarding videos at Wyzowl starts from £2,000 ($2,700) for a fully animated video, with a fixed price quoted upfront before production begins.

The exact cost depends on factors like video length, animation style and complexity.

Every project includes scriptwriting, custom illustration, professional voiceover, animation, music, sound design and unlimited revisions.

For businesses that need ongoing video content, we also offer subscription packages at a fixed monthly fee.

How long should a customer onboarding video be?

It depends on how much you need to cover. A welcome or getting-started video is typically 60–90 seconds. A more detailed walkthrough covering multiple features or steps can run to 2–4 minutes.

The key is covering only what a new user needs to know to take their first action – you can always create a series of shorter videos for different stages of the onboarding journey.

What's the difference between a customer onboarding video and a product demo video?

A demo video is typically created for prospects before they’ve committed to your product – its job is to sell.

A customer onboarding video is created for people who have already signed up or purchased – its job is to help them succeed.

Onboarding videos tend to be more instructional in tone and focused on immediate next steps rather than features and benefits.

Can you create a series of onboarding videos rather than one single video?

Yes – and for many products, a series of shorter, focused videos is often more effective than one long overview. We can create a structured onboarding video series covering initial setup, key features, common questions and more. We’ll help you plan the right structure during the scripting stage.

What information do you need from us to get started?

We’ll want to understand your product, your new users and what a successful first experience looks like. A brief, a walkthrough of the product or platform, and any existing onboarding materials are a good starting point. Our scriptwriters will take it from there – you don’t need to come in with a finished idea.

Can the video include screen recordings or product UI?

Absolutely – and we can do either, or both.

Screen recording captures your interface exactly as it is, which works well for step-by-step walkthroughs where accuracy and familiarity matter.

Custom illustration gives you a simplified, branded version of your UI that tends to have more longevity – it won’t go out of date every time your product updates.

We’ll help you decide which approach works best for your video during the scripting stage.

How long does production take?

Our standard turnaround for an animated customer onboarding video is around 6-8 weeks from approved brief to final delivery.

This includes scripting, design, voiceover, animation and revision rounds. Timelines can vary depending on complexity and revision cycles – we’ll give you a clear schedule before production begins.

Do you create onboarding videos for physical products as well as software?

Yes. While customer onboarding videos are especially common in SaaS and app businesses, they’re equally valuable for physical products – guiding customers through setup, use and maintenance. We’ve created onboarding videos across hardware, consumer goods, appliances and more.

Pricing

00:11

Simple fixed pricing.
No hidden fees. Ever.

Animated Explainer Videos

Explainer videos

Explain your product or service with a perfectly crafted elevator pitch.

Demo Videos

Demo videos

Demo your software to new prospects or support existing customers.

Live Action Videos

Testimonial videos

Let your customers do the talking. We record worldwide without travel fees.

Fill in the form and we’ll be in touch to chat about your project, pricing, and timelines.

Fixed pricing. No hidden fees.

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